To every CoinUp companion:

This year, CoinUp turns five.

Five years might seem like just a measure of time, but for us, it carries countless choices, challenges, and perseverance, recording every step of CoinUp's journey from an idea to where we are today.

In 2021, I founded CoinUp, stemming from a simple yet steadfast belief: digital asset trading should be simpler, safer, and more accessible.

Five years later, we still strive toward this goal every day. As products, markets, and user needs evolve, this belief has gradually become,

CoinUp's clearer direction for the next stage:

"One account, trade globally, more assets, lower costs, and a simpler trading experience."

This is the initial starting point of CoinUp.

Over the past five years, this starting point has remained unchanged.

For five years, we have been building

CoinUp began with spot and contract trading, gradually expanding into US stocks, U-card payments, simple coin earning, Launchpad, Launchpool, CP Chain, payment institution services, and partner systems.

We continuously optimize the trading system, product experience, and asset management features, while taking steps toward more countries and regions, connecting users, communities, and partners from different markets and speaking different languages.

But for me, CoinUp's growth has never just been about how many products we launched or how many markets we entered.

What truly matters is whether each product update solves user problems, whether each new feature makes trading easier, and whether each system upgrade makes users feel more secure.

Therefore, while expanding the product boundaries, we always regard safety and compliance as the foundation for long-term development. Because we know that what users entrust to us is not just a trade, but also a trust.

On our fifth anniversary, we decided to start over from "0"

Standing at the fifth anniversary milestone, we return to the initial question:

What more can CoinUp do for users?

In the past five years, we have continuously added to the platform: increasing products, expanding markets, improving ecosystems.

And in this new phase, we hope to make a truly meaningful subtraction for users.

Reducing trading costs, lowering participation thresholds, making every trade more direct and pure.

Therefore, we choose "0-fee" as the core action for CoinUp's fifth anniversary renewal.

For us, 0-fee should not just be a marketing slogan or just a fleeting numerical concept.

It represents CoinUp's most direct response to user needs and signifies a rethinking of the trading experience: the value created by the platform should more genuinely return to the users.

The trading market is complex enough; trading costs should not be an additional burden.

We hope that through 0-fee, new users can start more easily, active traders can execute strategies more flexibly, and every user who chooses CoinUp can truly feel the changes brought by this renewal.

Renewal is not just about new visuals, new products, or new expressions.

True renewal is about providing users with a better experience.

From a trading platform to a more complete ecosystem

Over the past five years, CoinUp has transitioned from initial trading services to a digital asset ecosystem that connects trading, assets, users, communities, and innovation. Starting from spot and contract trading, derivatives, gradually expanding into US stocks, U-card payments, simple coin earning, Launchpad, Launchpool, CP Chain, and more innovative products, we are continuously expanding ways for users to participate in the market.

As CP upgrades to CPX, we are also reconstructing CoinUp's ecological value system.

In the future, CPX will further connect platform rights, community participation, and more application scenarios, allowing users to not only be users of CoinUp products but also participants and witnesses of ecological growth. But regardless of how products and ecosystems develop, we will always adhere to one thing:

All innovations should serve real user needs.

Thank you to every companion

The significance of five years is never just about how long we have traveled, but about how many people choose to walk with us.

Thank you to every CoinUp user.

Thank you for always choosing and trusting CoinUp amidst market changes, and thank you for every suggestion and every piece of feedback. It is these real voices that let us know how to improve our products and where the platform should head.

Thanks to the global community, KOLs, and content creators.

You made CoinUp visible to more people, allowing users from different countries, languages, and backgrounds to meet here.

Thank you to all partners.

Because of mutual trust and collaboration, CoinUp can continuously expand the boundaries of products and ecosystems.

And thank you to every CoinUp team member.

In the past five years, the industry has undergone many changes. Thank you for staying focused, guarding the platform's operations, security, and user experience in every visible and invisible position.

CoinUp's five years have never been a journey taken alone.

Because of you, we have come this far.

The next leg, continue together

Five years is a milestone, but not the end.

Looking towards the next stage, I hope to lead CoinUp toward a clearer direction:

From "one account, trade globally," to "making trading costs lower and lower"

More assets, lower costs, simpler trading experience.

Starting from "0-fee," we hope to open not just an anniversary event, but a whole new starting point for CoinUp's next stage of user experience.

At the same time, CoinUp will also launch the "Global Partner Program", inviting global KOLs, communities, BD teams, and institutional partners to jointly build the market, and through revenue sharing, growth rewards, CPX incentives, and market resource support, share long-term growth opportunities with excellent partners.

For five years, we have witnessed growth together.

In the next leg, we will continue to move forward side by side with global users and partners.

Five years together, thank you for being with us along the way.

Renewal begins, we start again from "0".

Queenie Li

Founder & CEO

CoinUp