The core is to turn attention into assets.

Written by: Ansem

Translated by: Plain Language Blockchain

Meme coins have proven that, with highly enthusiastic communities, they are very good at attracting retail speculation; however, after the peak of attention has passed, they often fail to maintain sustained activity. The creator economy has demonstrated that creators can continuously generate income around loyal fan communities; but so far, there has not been a way in the market for people to directly speculate on a creator's influence and spillover value.

$ANSEM is the first real attempt to merge these two distinctly different things into one Token: it aligns holders around a unified mission and network. This mission is to make it the largest single point on-chain user acquisition event in crypto history while establishing a network composed of those interested in the transaction market, wanting to gain financial sovereignty, and willing to give back to the crypto ecosystem. I believe that tokenization can play a unique role here: combining these two new primitives into a sustainable model that benefits creators, speculators, and fans alike.

Asset valuation is jointly determined by tangible and intangible indicators. Tangible indicators include business revenue, industry position, product progress, and innovation level; intangible indicators include attention, storytelling ability, and narrative, which are often harder to price. The best assets often excel in both aspects. Meme coins and the creator economy are the two most typical representatives of "how to price attention in dollars." In just the creator economy sector, by 2035 it will be a $2 trillion industry.

Meme coins are exceptionally outstanding vehicles for retail speculation. They lack underlying fundamentals and revenue support; trading completely depends on how much additional attention they can attract during a certain time period. A well-known example is Dogecoin: supported by Elon Musk, it reached a market value of $88 billion in 2021. Bitcoin is another example of an asset without income; its value completely comes from the collective belief of the entire network in $BTC as an anti-inflation asset and confidence that the blockchain will continue to operate and produce blocks. In contrast, the creator economy, although lacking this layer of speculation, can generate more sustainable income with a similar scale of attention: for example, Mr. Beast earned $85 million just from YouTube in 2025, while his other businesses brought in about $900 million in revenue.

Ansem is my online name in the crypto circle, derived from the characters Ansem the Wise and Ansem Seeker of Darkness from Kingdom Hearts. The image of the Black Cow is very familiar to traders as it represents a bull market; in the Chinese context, it also carries meanings of diligence, strength, and reliability. I began to be active on Crypto Twitter in 2017: at that time I had only 1,000 followers, by 2020 I had 5,000, by 2021 I reached 100,000, and by 2026, through continuous sharing of crypto and market education content, I had over 1.1 million fans. Over the past decade, my attention on various social platforms has steadily grown, and it is still accelerating.

I have my own trading terminal Bullpen and my own podcast Market Bubble on X, which consistently gets around 10 million views per episode. As a creator on the pump.fun platform, each newly issued Token generates creator fees that can be directed to personal wallets. Because many traders want to gain my attention, I have generated over $1.4 million in fee income in the past two weeks. Currently, we are still in a low point of on-chain trading volume and activity; if the crypto market transaction volume rises again, these numbers will only continue to accelerate, especially as some creator fees are used to enhance the $ANSEM ecosystem.

Over the years, I have seen what can and cannot succeed in crypto consumer products: Meme coins, celebrity coins, creator coins, SocialFi, and various other attempts. I firmly believe that at the intersection of many cross-disciplinary fields, there are not many who have the real capability to make it happen, and I am one of them. Through continued guerrilla marketing, phased airdrop mechanisms, protocol incentive alignment, and the trust accumulated through years of community building, I will create a diversified holder social network. This network will be a highly valuable product marketing gateway for brands both within and outside the crypto sphere; at the same time, the $ANSEM Token itself not only represents a Meme coin but also embodies a speculative bet on the continued growth of the $ANSEM brand and its increasing value to large enterprises. My vision is: after RWA, $ANSEM can become the segment leader in the next $2 trillion crypto industry vertical—“Tokenized Creator Economy”—in which Tokens will become the most capital efficient GTM (Go-To-Market) layer in the rapidly growing $2 trillion creator economy.

Building the First Tokenized Social Network

Instagram has about 3 billion users globally, but Meta's shareholders number only around 30 million. Most social media users today do not hold equity in the companies behind the platforms where they spend the most time; yet these users constitute the primary source of value for the platform. One overlooked point about Meme coins is that they attract retail speculation in a way that stocks cannot. No one has been able to create an asset that sparks retail interest like Dogecoin while simultaneously attracting serious investors like Meta or Apple—until now.

Guerrilla Marketing: There is no marketing funnel more powerful than "price rise." This coin was taken over by my CTO when its market cap was below $10 million, so the active batch of social media followers has been highly aligned with my interests since the beginning, hoping for it to perform well and to make it visible to as many people as possible. Nowadays, many new Tokens start with valuations of hundreds of millions or even billions of dollars; however, this coin had traded around a market cap of $200,000 for over a week before I decided to interact with it, making it one of the fairest launches. I hold about 58% of the total supply and plan to integrate this coin into all my endeavors in the crypto field, aiming to bring as many new users into the system as possible and guide them into the on-chain economy through collaboration with other protocols.

Phased Airdrops: Most airdrops focus on a one-time event, distributing a portion of Tokens to users with the goal of sharing a certain estimated dollar value with the community. Meanwhile, I focus more on gradually distributing the supply to the most active community members—whether they are developing statistical tools, creating products around this coin, or doing content marketing across different channels. Supplies are only distributed after achieving certain milestones, and when a higher market cap and more holders are reached, it effectively reduces overall sell pressure while creating sustained demand and utility for the coin, and incentivizing the most active participants in the network.

Protocol Incentive Alignment: Meme coins are good at attracting retail attention on a large scale, but after gaining that attention, they often fail to convert users into genuine participants in the on-chain economy. In the last round of Solana, Bonk was the best attempt in this regard: it created products like bonkbot and bonk.fun around the meme and aligned with other builders in the industry; but in most cases, such as Dogecoin, retail investors were not truly converted into heavy users of crypto. For $ANSEM, I will create incentives integrated with holders for the protocol because I already have many connections in the industry, and many protocols actively seek me out for collaboration. I plan to combine two sets of already validated methods in the crypto industry that support businesses worth $5 billion to $50 billion: Hyperliquid's incentive alignment capability and Bonk's attention conversion ability, and put them into a new vertical—the creator economy. This vertical will grow even faster than "perpetual contracts" and "Meme coins" themselves.

Trusted Community: I have been active on Crypto Twitter since 2017 and have been fully invested since 2021. Whether in the most "degenerate" on-chain plays or doctoral-level academic research, hardly anyone lives in the crypto world as regularly and deeply as I do. In the past, I have not been able to give back directly to those online who follow me; beyond sharing thoughts and market education, there has not been a more direct way to bind interests. $ANSEM provides me a method to directly align with over 1 million fans; at the same time, it also provides them with a tool to speculate on my future expanding influence and success, all carried by a meme that any trader can instantly understand.

Past Case Studies

Friend.Tech: This is a social application on Base where users can speculate on someone's "keys," which allow you to enter private chat rooms. These keys are built on a bonding curve, where as the price rises, the entry barrier increases, intended to limit the number of people in each group. Friend.Tech generated about $50 million in revenue around a year before it closed. It failed for several reasons. First, the transaction costs were too high. A 5% buy-sell fee is outrageous, and the platform extracted huge fees, hindering further speculation. Second, the bonding curve mechanism itself, instead of directly using ordinary Tokens, limited the expansion of group size, weakening the speculative nature in high price stages. Third, Friend.Tech failed to continue innovating to maintain interest; while V2 expanded the room keys to club keys, it did not add much functionality to the chats themselves, resulting in rapid decline in activity. Nevertheless, Friend.Tech had several success points: its gamified UX indeed successfully induced people to speculate on individual influence; at the same time, it reaffirmed a known use case—people are willing to pay just to be closer to those they trust and communicate more privately with them. $ANSEM borrows a part of FT's success: it allows speculation and binds a part of the value to personal trust; but it will not impose excessive taxes like FT or use bonding curves to limit long-term growth.

Time.fun: This is a platform on Solana that also allows people to speculate on Tokens tied to individuals. It supports live streaming and chat rooms, keeping holders active and encouraging creators to share valuable information on the platform. The issue with Time is that it struggles to gain attention from the whole market since its application transaction volume is not as large as those of other Token launch platforms. Additionally, its timing was poor: the market risk appetite was not strong, and many had just been harmed by a batch of scam-like celebrity coins prior to that. Time actually provided utility to its holders, but failed to attract real degen speculators. This case is particularly interesting because it indicates that intangible values like meme attributes indeed contribute to asset prices. Traders do not want to buy something that is "just about tokenizing the individual," yet at the same time, they are actively trading various memes. $ANSEM avoids the mistakes of Time.fun: it aligns holders around a meme that resonates with the public rather than binding everything purely to a specific individual; at the same time, Market Bubble and my X account will continue to serve as channels, building relationships with fans through educational content, while the Token exists concurrently with these channels.

Pump.fun: Pump previously also tried creator coins, but many did not succeed. They resemble meme coins: they can gain attention in a short time but cannot maintain sustained relevance. These coins are usually tied to the creator's personal broadcasts on pump.fun and refund a portion of the fees to the creator. I believe they failed because those creators themselves lacked sufficient influence and could not maintain attention on the Token just based on their persona. This is similar to Time.fun, which also failed to create something that resonates beyond "a specific person." $ANSEM avoids the mistakes made by predecessors on pump.fun: I will continue to expand my network and influence on platforms where users are already active, such as X, Kick, TikTok, Instagram, YouTube, rather than just doing live streams within the pump.fun app; at the same time, compared to previous attempts, I have stronger and more lasting attention.

Celebrity coins: In the last round and previous rounds, almost all celebrity issuers failed miserably. They collaborated with a group of scammers who only wanted to harvest and who did not care about the long-term benefits of the crypto ecosystem. Each issuance was essentially insiders packaging and taking chips in advance, selling all their coins as soon as the first wave of attention surged. Celebrities merely received a one-time payment in advance, posted a few social media updates, and then never mentioned these coins again. $ANSEM is completely opposite to this model: I hold the vast majority of Token supply, and no insider receives special treatment or can dump first. This coin has its own meme and its own content theme, enabling people to form consensus around it; and I will invest all my energy to ensure it succeeds as much as possible and allocate the resources needed to establish multiple mutually reinforcing positive feedback loops.

Conclusion

I have learned from the mistakes of past platforms, and I am very confident that, if executed properly, this will become a whole new primitive that has never existed before. There is overwhelming speculative interest in such Tokens, and the relationship between creators and fans has already been proven to be a sustainable business model. I have three unique moats:

• A moat constructed from a flywheel incentivized by a treasury with a scale of over $100 million
• A moat formed by staking all my unique social capital accumulated since 2017
• A moat interconnected with two other leading sectors: Bullpen (crypto perpetual contracts) and Market Bubble (crypto podcast)

$$TRUMP reached a peak market value of $80 billion, while $$DOGE peaked at $88 billion; but in my view, they are merely proofs of concept, with the real next stage still to come. Relying on my three deep moats, I believe $ANSEM has the potential to become the leader in the upcoming $2 trillion creator economy vertical.