1. From the Margins to the Spotlight

When I first learned that I would be selected for Fortune's "Most Influential Women in Business" list, my first feeling was one of unworthiness, and my second feeling was the weight of responsibility.

This recognition is signed with my name, but it belongs to the Binance team, to Binance users, and more so to Satoshi Nakamoto, to every community member who has turned this industry from an idea into a global wave.

If a native cryptocurrency entrepreneur had appeared on such a list a few years ago, it would have seemed unusual; today, it feels more like our industry has taken gradual steps from the fringes of finance and technology into the spotlight. This is not my "achievement"; I simply saw the wave coming and bravely stood on the surfboard, clumsily learning to ride the wave. But this recognition represents yet another step in the long journey of the blockchain industry moving from niche geek players into the everyday lives of the masses. But the road is still long; we must inch forward day by day, step by step to build and refine — this is what we do every day.

I often call myself the "Chief Customer Service Officer," and I really like this title. At Binance, every colleague who enters the management team spends their first month doing frontline customer service and returns to rotate every quarter — I do the same. The logic is simple: what you cannot see sitting in the office, users are looking at every day.

Last year in Dubai, a young man from Kenya stopped me as the event was ending. He sends money home to his mother every month through Binance. He didn’t ask about blockchain architecture or token economics. He just wanted me to know how much faster his mother received money now and how much less money was disappearing on the way. He didn’t need to be "educated" on what cryptocurrency is; what he needed was a usable product.

He is not an isolated case. In the past five years, over 34 million people have completed remittances through Binance Pay, totaling over $87 billion. Based on the World Bank's global average remittance fee of 6.36%, we have helped users save over $5 billion — this money did not disappear into the hands of intermediaries, but returned to family dinner tables, children's tuition, and startup capital for small businesses.

2. They Should Decide for Themselves What Kind of Person to Be and What Kind of Life to Live.

I was born in a small village in Sichuan, a place difficult to find on the map. As a child, there were times when the power would go out, and I had to use a kerosene lamp to do my homework; the little girls in the village would enter factories with someone else's ID before they turned 16.

When I was 9, my father passed away, and my uncle told my mother, "It’s better to save the money for your son’s bride than to spend it on a girl’s education." But my mother was exceptionally resilient; while working as a substitute teacher, she also farmed, managing to support the family and send me to university.

In recent years, I am often asked: why, when you are already financially independent, do you still work so hard? Honestly speaking, not everyone has the opportunity to change the world, but I am creating history. Since I am here, why not give it a try? The ancients said, "When one is poor, one should cultivate oneself; when one is affluent, one should benefit the world."

In second and third-tier cities in India, there is a group of women aged 36 to 50. Their mothers never had their own bank accounts, and they didn’t have them a year ago either. In the past year, they have become one of our fastest-growing user groups. Those who were not listened to are quietly reclaiming their rights to informed decision-making for their judgments, their money, and their family's future, moving away from outdated systems into a faster, more efficient, and lower-cost financial world. They are beginning to ask themselves, just like I did 12 years ago, "What is money?" This is more important than any grand narrative.

Over the years, Binance has done thousands of small acts in rural South Africa, Brazil, and India: scholarships, training, and basic financial literacy courses. They may seem small, but they are happening one by one. I don't like the term "empowering women." It sounds like someone holds the key and decides whether to open the door for you. What I prefer to do is to take that door down, letting more people come in. They should decide for themselves what kind of person to be and what kind of life to live.

3. From 300 Million to 3 Billion

When we said that Binance aimed to serve 1 billion users, people thought we were daydreaming; today we have over 300 million users, and 1 billion is no longer a distant dream. So this year, we have changed our goal to 3 billion.

Honestly, before I said this, I also thought: is this number correct? Do we deserve it? But one thing I am certain of: if we do not set our sights here, no one will set them for those 3 billion people.

3 billion roughly refers to the adults around the world who have not yet entered the formal financial system. This means what we are doing is no longer just a cryptocurrency exchange, but a set of financial infrastructure that can support the daily lives of 3 billion people.

AI is reshaping productivity. But if productivity only belongs to a few companies, that is not a revolution, it's a new monopoly. In the past year, we have gradually introduced many tools that were previously only affordable for professional institutions into the hands of ordinary users: allowing someone who does not understand code to have AI optimize their decisions; enabling someone who is first encountering crypto to ask their questions in plain language. Finance shouldn't just be the language of a few.

What blockchain needs to solve is another matter: so that every person who uses AI can receive their rightful share of the value created by AI. Only when these two things are combined is it possible to support the journey from 300 million to 3 billion.

Someone once said something very simple: if you don’t like this world, go change it. I have stepped from that small village in Sichuan to the county city, to the provincial capital, and to the world; I understand better than anyone that the world you desire is like Rome; it will not be built in a day.

So, let’s get back to work.

Every day we inch forward, our efforts will not be in vain.

He Yi Chief Customer Service Officer of Binance

May 27, 2026

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