Author: momo, ChainCatcher

Exchanges like Robinhood and Kraken have gradually entered the "tokenization of US stocks," sparking a new wave of integration between coins and stocks. Coinbase has taken it a step further, with its CEO Brian Armstrong recently announcing plans to move all assets such as stocks, derivatives, and prediction markets on-chain for trading, creating an "exchange for everything." The boundaries between traditional finance and crypto finance are becoming blurred.

However, even before this wave of integration began, the crypto derivatives exchange CoinUp.io proposed the vision of "one account, trading global crypto and financial products" at its inception in 2021, and was the first to launch multiple traditional financial products such as foreign exchange and stocks in September last year, becoming one of the early explorers in the RWA sector.

With its early layout in RWA and the dividends from the derivatives sector, CoinUp.io has maintained a strong growth momentum this year, with its derivatives and spot trading volumes climbing rapidly in rankings on CoinMarketCap, emerging as a new dark horse in this year's exchange sector.

Breaking down asset barriers, initiating a "one-stop" trading revolution

CoinUp.io founder Queenie Li comes from a traditional finance background and has years of experience in derivatives trading.

In 2021, when Queenie Li founded the crypto exchange CoinUp.io, her experience from years of interaction with financial users told her that investors do not need a single investment platform, but a platform that allows for diversification of assets in one place.

At the same time, she understood that in mature financial markets, the trading volume of derivatives can reach 6-8 times that of spot, which is the future growth engine. Therefore, when most exchanges were still competing in the spot sector, CoinUp.io decisively chose a differentiated path, focusing on building a comprehensive trading platform for diverse derivatives.

This strategic foresight was quickly validated by the market: the approval of Bitcoin spot ETFs in 2024 ignited a bull market, leading to a daily trading volume of crypto derivatives exceeding $100 billion, surpassing the spot market; while institutions flocked to the coin-stock integration sector this year, CoinUp.io's core value of "trading global assets with one account" was released, meeting massive demand. Its precise grasp of the derivatives dividend and the trend of financial market integration further helped CoinUp.io to achieve a strong breakout.

Endorsement from millions of users, accumulating to become an industry dark horse

After four years of development, CoinUp.io has built a complete ecosystem connecting global Web2 and Web3, becoming one of the exchanges to watch this year.

The platform not only supports major cryptocurrency trading but also integrates traditional financial assets such as foreign exchange, stocks, commodities, and indices. With a unified settlement mechanism using USDT, investors can seamlessly switch investment targets: after trading Bitcoin, they can immediately invest in tech stocks like Nvidia or the forex market, achieving 24-hour uninterrupted allocation of global assets.

With its differentiated strategy, focusing on all aspects of product architecture, user experience, and risk control mechanisms,CoinUp.io has become a super connector between global digital assets and users:

• The number of listed currencies exceeds 1000, covering almost all mainstream assets and popular community assets;

• Global users surpass 10 million, covering more than 200 countries and regions, and establishing regional strategic features;

• Derivatives and spot trading volumes have risen to 29 and 43 respectively on CMC, showing strong growth momentum;

• More than $500 million in reserves have been publicly disclosed on CoinMarketCap, ensuring user asset security through transparency mechanisms;

• Established a global compliance system to adapt to major market regulatory requirements, demonstrating robust operational capabilities.

It is worth mentioning that CoinUp.io only recently issued its platform token CP after four years of establishment, much later than industry conventions. Founder Queenie Li stated on platform X that the platform adheres to long-termism, thus CP was only launched after infrastructure stabilization and token model maturation to ensure that users share in growth dividends and earnings. Based on a solid ecological foundation and the value capture ability of CP, CP surpassed $1 within two weeks of its launch, increasing over 34 times from the opening price, with a total market capitalization exceeding $1 billion.

Beyond trading, building a "CEX + public chain" dual-engine financial ecology

In addition to a firm commitment to RWA and derivatives, CoinUp.io has recently officially launched the public chain CP Chain, fully initiating its on-chain ecological strategy. The launch of CP Chain marks a key step in CoinUp.io's transformation from a centralized exchange to a comprehensive Web3 financial ecosystem.

In the past year or two, from the wallet wars among exchanges to the emergence of Hyperliquid, the on-chain expansion of centralized exchanges has reached a crucial window period. However, the current competitive landscape of on-chain ecosystems for exchanges has not yet fully solidified; even leading exchanges like Binance and OKX are still in the exploratory phase, which provides breakthrough opportunities for emerging players like CoinUp.io.

CP Chain not only carries CoinUp.io's grand vision of "trading global assets with one account," but also builds a financial closed loop empowered by deep collaboration with exchanges, where CEX and public chain ecosystems mutually benefit each other.

• Empowering CEX users: CP Chain attracts developers with high performance and low fees, enriching on-chain applications (such as DeFi), and enhancing trading experience and user stickiness.

• Reinforcing the public chain ecosystem: CoinUp.io's large user base, abundant liquidity, and brand effects inject strong vitality into CP Chain, accelerating ecological prosperity.

As a connector, the CP token bridges the exchange and on-chain ecosystems, allowing users to enjoy more trading benefits while participating in on-chain ecosystems like DeFi and governance for additional earnings. This "CEX + public chain" collaborative model not only consolidates CoinUp.io's trading foundation but also opens a second growth space in on-chain finance..

Ecosystem comprehensive upgrade, aiming for global Top 10 exchanges

With its differentiated strategy and solid platform infrastructure, CoinUp.io has achieved multiple milestones.

At this historic intersection where crypto finance and traditional finance are accelerating integration,CoinUp.io is also planning a comprehensive upgrade of its ecosystem. Queenie Li stated that CoinUp.io’s next goal is to enter the global Top 10 cryptocurrency exchanges, competing alongside leading exchanges like Binance and Coinbase.

By the end of September this year, CoinUp.io expects to complete product upgrades and brand transformation, providing users with a safe, efficient, and diversified new trading experience.

At the same time, CoinUp.io plans to further advance its global compliance layout to meet regulatory needs in key regions, attracting a larger user base.

To support its global vision, CoinUp.io will also expand its team by recruiting blockchain, AI, and compliance experts, establishing regional strategies to accurately capture regional demands and achieve sustainable growth.

According to Queenie Li, to further enhance the platform's compliance transparency and influence in the global financial market,CoinUp.io is also exploring plans for a listing in the United States.

From a long-term development perspective, the integration of traditional finance and crypto finance provides a high ceiling for CoinUp.io's development. The Boston Consulting Group predicts that by 2030, the global RWA market size will exceed $16 trillion.

CoinUp.io has already secured a first-mover advantage in its RWA strategy, with a team composed of elites from traditional financial giants such as Goldman Sachs and JPMorgan Chase, providing long-term advantages for constructing a technology-robust and compliance-secure diversified financial ecosystem.

As the ecosystem continues to upgrade, CoinUp.io is expected to achieve a leap from a "trading platform" to a "global comprehensive financial ecosystem."

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