Original text: @timbidefi

Translation: PANews Little Lobster

This tutorial has over 2 million visits, and this method of Google Maps + Claude is fundamentally not just a simple AI website building tutorial, but a process for local businesses to acquire customers.

It compresses several traditional stages into one: finding leads, assessing needs, generating diagnostics, creating website mockups, producing demo videos, sending personalized outreach, and scheduling calls to close deals. Now service providers can directly present a preliminary result to clients.

Local business service sales are undergoing a quiet yet significant change.

Previously, the approach was: organize a list of potential clients, make cold calls, send generic template emails, follow up repeatedly for weeks, and only then would there be a chance to win a client.

The new approach is completely the opposite.

When you contact potential clients for the first time, you already present a finished version that they might buy: a customized website mockup that embodies their brand, along with a demo video showcasing the website's effects.

Potential clients no longer need to imagine what you can do because they can already see it.

What they need to evaluate is no longer “should we start a website project,” but “should we buy this specific proposal that is in front of us.”

This will completely change the direction of the sales conversation.

This method requires only four tools and one workflow, allowing the entire pre-sales process to be compressed into one afternoon.

Required Tools

Google Maps: Find local businesses with poor or no websites

Claude: Mass generate personalized outreach scripts and website briefs

Lovable: Generate an accessible landing page mockup in 5 minutes

Higgsfield: Generate a 10-second cinematic website demo video

When potential clients open your messages, they see a website version already made for them, which they can preview directly.

They are no longer deciding whether or not to start a project; they are deciding whether or not to purchase this specific product.

That is the core of this entire method.

Step 1: Find Suitable Potential Clients

First, choose an industry where the owner is usually not very tech-savvy, but having a website is crucial for revenue.

Refined directions include:

Roof repair, landscaping, plumbing, fence installation, chimney repair, HVAC, dental clinics, beauty salons, law firms, real estate agents, photographers, event venues, etc.

Avoid these directions:

E-commerce, franchise stores, national brands, and any business where the owner is not the decision-maker.

After opening Google Maps, do not search with too broad keywords.

Do not search for:

dentists in Austin

Instead, search for narrower keywords such as:

cosmetic dentists in West Austin

The narrower the search scope, the higher the quality of leads.

Do not prioritize contacting the top three or four results. They usually have already done well: many reviews, modern websites, mature customer acquisition channels, and no strong need for change.

The businesses worth seeking are those below them.

Ideal leads typically have these characteristics:

• The business has been operating for many years, existing on Google Maps for over 5 years

• The number of reviews is not high, usually less than 50

• Their Google Maps profile lacks a website link, or the website looks like it was made in 2014

• Despite poor online presentation, the ratings and review content are good

These businesses are often "gold mines."

They have done well offline but have never seriously handled online presentation. Because of this, when you show them a new website demo, the contrast between old and new will be very apparent, and the sales pitch will be more easily accepted.

Click on each business and record the following information:

• Business name

• Current website; if none, write "None"

• Phone

• Address

• A specific detail you noticed, such as a standout review, a special service, or information on the Google Maps page that highlights their characteristics

In the same city and the same niche, first organize 25 to 30 potential clients.

Then hand this list over to Claude for structured organization.

Claude Prompt: Organize the list of potential clients

Here is my raw list of [niche] in [city] from Google Maps.

For each business, add:

- A one-line read on what is wrong with their current online presence

- A unique angle I could use in outreach based on what I noted

- The specific gap a new website would close

Format as a clean markdown table with the original columns plus

your additions. Keep it sharp, no buzzwords, no fluff.

Here is the list:

[paste your list]

Translation:

Here is my raw list from Google Maps of [city] [industry].

For each business, please add:

- A one-sentence explanation of what problems exist in their current online presentation

- A unique outreach angle based on the information I noted

- A specific gap a new website could address

Please output in a clear markdown table, keeping the original columns and adding your supplementary content.

Use direct language, no fluff, no marketing jargon.

Here is the list:

[paste your list]

Once this step is completed, you will obtain a structured list of potential clients. Each business will have a personalized angle, which allows you to proceed to the next step.

Step 2: Hand the list to Claude to generate sales materials in bulk

Next, use one prompt to generate three items for each business:

First, the diagnosis.

About 50 words, explaining what problems exist in their current online presentation, as well as what revenue may be leaking. Be specific, avoid marketing jargon.

Second, the site brief.

About 100 words, including the hero visual angle, core services to highlight, tone suitable for the industry, a call to action that can increase conversion, and a design choice that can distinguish them from local competitors.

Third, the cold outreach message.

Under 70 words, must start with a specific observation about that business, mention their actual service or location, and end with a casual request to see a mockup. The tone should sound like a real person who actually looked at their information, avoid corporate language, and do not mention AI tools.

Claude Prompt: Generate diagnosis, site brief, and cold outreach message

You are a senior local marketing strategist. For each business in

the list below, generate three deliverables:

1. Diagnosis (50 words): what is wrong with their current online

presence and what revenue is leaking because of it. Be concrete,

no buzzwords.

2. Site brief (100 words): hero angle, key services to highlight,

tone that fits the industry, the call to action that will convert,

one design choice that sets them apart from local competitors.

3. Cold message (under 70 words): opens with one specific observation

about THIS business, references their actual service or location,

ends with a soft ask to see a mockup. Sound like a real person who

looked them up. No corporate language. No mention of AI tools.

Format as a clean table I can paste into a CRM.

Here is the list:

[paste CSV]

Translation:

You are a senior local marketing strategist. For each business in

the list below, generate three items:

1. Diagnosis, 50 words: what is wrong with their current online

presence and what revenue is leaking because of it. Be concrete,

no buzzwords.

2. Website brief, 100 words: including hero visual angle, key services to highlight,

tone suitable for the industry, the CTA that can convert, and a design choice that differentiates them from local competitors.

3. Cold outreach message, under 70 words: must start with a specific observation about this business, mention their actual service or location, and end with a casual request to see a mockup. The tone should sound like a real person who looked them up, avoid corporate language, and do not mention AI tools.

Please output as a clean table for easy pasting into CRM.

Here is the list:

[paste CSV]

Be clear with Claude about what to avoid:

No marketing jargon, no corporate tone, do not mention AI.

The final output should make each row sound like it was written by different people, not just a single template to replace names in bulk.

Step 3: Create Lovable Mockup only for the highest quality leads

Do not create website demos for all 30 potential clients. Only create them for the top 5 to 8 clients.

Prioritize these leads:

• The most specific diagnosis

• Higher ratings

• The largest contrast between their current online presentation and the new website

• The most likely to respond

These clients are worth the time investment to create a complete mockup.

Lovable Prompt Template

Build a landing page for [business name], a [specific business type]

in [city].

Audience: [describe specifically].

Brand feel: [3 specific adjectives].

Hero focus: [angle from Claude's brief].

Sections in order:

1. Hero with primary CTA

2. Three core services

3. About with credibility positioning

4. Social proof / testimonials placeholder

5. Final CTA section

Design: [specific color palette, not "modern"], generous whitespace,

mobile-first, subtle scroll animations, no flashy effects.

Tone: [specific to industry].

Avoid: AI-looking gradients, generic stock photos, "Welcome to"

headlines, "Your trusted partner" copy.

Translation:

Create a landing page for [business name], which is a [specific business type]

located in [city].

Target audience: [specific description].

Brand feeling: [3 specific adjectives].

Homepage focus: [angle from Claude's site brief].

Page structure as follows:

1. Hero section with a primary CTA

2. Three core services

3. About section, highlighting credibility

4. Social proof / user reviews placeholder

5. Final CTA section

Design requirements: [specific color palette, do not simply say "modern"], ample whitespace, mobile-friendly design, subtle scrolling animations, no flashy effects.

Tone: [aligned with industry characteristics].

Avoid: AI-like gradients, generic stock photos, "Welcome to" headlines, clichés like "Your trusted partner."

After generating the page, clicking publish will provide an accessible URL. Save this link.

For other clients on the list, do not worry about doing a complete demo first. Just send a personalized message offering the light proposal of "If you want to see, I can make you a mockup."

The only clients who should genuinely take the time to produce a demo are those with the highest likelihood of conversion.

Step 4: Generate website demo videos with Higgsfield

Static screenshots can easily be overlooked.

However, a 10-second website demo video is more likely to get responses. Take 3 to 5 screenshots from the Lovable mockup:

• Hero section

• Services section

• About section

• Social proof / user review section

• CTA section

Then upload them to Higgsfield to create a vertical video.

Higgsfield Prompt

Create a 10-second cinematic walkthrough using these landing page

mockup images.

Camera: slow zoom on hero (2 seconds), smooth pan to services,

gentle ease into about, end on final CTA with soft fade.

Style: premium, cinematic, professional. Subtle motion on text.

Soft depth of field. Modern editorial feel.

Format: 9:16 vertical, 1080x1920.

Avoid: dramatic zooms, fast cuts, aggressive color grading.

Translation:

Using these landing page mockup images, create a 10-second cinematic website walkthrough video.

Camera: slow zoom into the hero area for 2 seconds, smoothly move to the services area, gently transition to the about section, and end at the CTA area with a soft fade.

Style: high-end, cinematic, professional. Subtle text motion.

Soft depth of field. Modern editorial style.

Format: 9:16 vertical, 1080x1920.

Avoid: dramatic zooming, fast cuts, intense color grading.

Vertical format is crucial.

Since most potential clients will open emails, texts, or DMs on their phones. Vertical videos can be played back directly like content, whereas horizontal videos tend to feel like attachments, lowering the willingness to open.

Step 5: Send outreach messages

The original text suggests that one of the key reasons 90% of outreach fails is mentioning AI too early.

Do not mention Claude, Lovable, Higgsfield, or any tools you have used in your message.

Potential clients care about results, not the tool stack.

Once you say, "I used AI to do this," you easily sound like other AI gimmicks in their inbox.

Cold outreach message template

Hey [first name], I built you a quick site mockup based on what

I saw on your Google profile.

[One specific observation that proves you actually looked.]

10-second walkthrough: [Higgsfield video link]

Full preview: [Lovable URL]

If it looks close to what you would want, happy to chat.

If not, no worries.

[Your name]

Translation:

Hey [name], I created a quick website mockup based on the information on your Google page.

[A specific observation that proves you actually looked at their information]

10-second demo: [Higgsfield video link]

Full preview: [Lovable URL]

If this direction is close to what you want, happy to chat.

If it's not suitable, that's completely fine.

[Your name]

Keep the message under 70 words.

The video sells, the preview link shows you've done your homework, and a casual closing can ease pressure on them.

Effective titles

Built something for [business name]

Quick mockup for [business name]

Saw your reviews, made you something

Translation:

Created something for [business name]

Made a quick mockup for [business name]

After seeing your reviews, made a page for you

Easily deleted titles

Quick question

Improving your website

Free consultation

These types of titles resemble traditional marketing emails too closely and are easily overlooked or deleted.

Different Industries Suit Different Channels

Suggested channels:

• Email: suitable for most industries

• SMS: suitable for contractors, tradespeople, plumbers, etc.

• Instagram DM: suitable for salons, restaurants, visually-oriented businesses

• LinkedIn: suitable for law firms, financial services, B2B industries

• Phone: suitable for contractors, cleaning services, and older customer demographics

Also, control the follow-up pace.

If there is no response after 4 days, send a follow-up.

If there is still no response after another 7 days, send a second follow-up from a different angle.

After that, archive and do not persist.

Claude follow-up prompt

Write two follow-ups for this prospect, both under 50 words.

Message 1: reference a specific gap in their current site.

Message 2: reference what a competitor is doing better.

Same tone as the original. No AI mentions.

What Really Drives Closing Deals?

Mockup is an icebreaker tool.

Real deals usually happen during Zoom calls.

When potential clients respond positively, the original text suggests scheduling a 10 to 15-minute Zoom meeting with them.

During the call, show them the mockup directly.

Ask while presenting:

What do they want to change?

Which content aligns better with their business?

Which services need to be more prominent?

Is the CTA aligned with their customer acquisition methods?

Then record feedback and provide a quote on the spot.

The original text believes that when clients are in a call, they are typically starting to visualize themselves owning this new website.

They are not deciding whether to purchase an abstract website service; they are deciding whether to purchase this specific website in front of them.

The conversion rate after positive responses is about 30% to 50%.

How Are The Finances Calculated for This Method?

Send 30 personalized outreach messages over a weekend.

Expected response rate is 10% to 15%.

That's approximately 3 to 4 positive responses.

After a positive response, the conversion rate is 30% to 50%.

In terms of calculations, this translates to approximately 1 to 2 deals closed each weekend.

Subscription Model

Every weekend adds $500 to $1000 in MRR (= Monthly Recurring Revenue).

Doing this for two weekends in a month results in an additional $2000 to $4000 in MRR monthly.

After six months, it could reach $12000 to $24000 in monthly recurring revenue.

One-time Project Model

Each weekend could yield $2500 to $10000 in one-time cash revenue.

The advantage of this method is not whether you “can build websites,” but that you shift client decision-making from “should we start a project?” to “should we purchase a concrete result that has already been produced?”

Execution Time

The first batch will take approximately 4 to 6 hours to familiarize with the tools and create 5 high-quality mockups and videos.

Once skilled, an outreach sequence for 30 potential clients should take about 80 minutes:

• Claude: 5 minutes

• Lovable: Create pages for the top 5 clients, 30 minutes

• Higgsfield: Create video, 15 minutes

• Send messages: 30 minutes

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