Author: Gilmo

Compiled by: Yuliya, PANews

Why have many tokens launched on Binance failed?

Recently, while browsing X or cryptocurrency communities, you may be familiar with the phenomenon of "launching on an exchange immediately leading to liquidation." The days when launching on Binance meant "skyrocketing" seem to be a thing of the past. Instead, there is a circulating notion in the community of a "launching curse," with many investors watching their account balances evaporate daily, left heartbroken.

So, what exactly is happening behind the scenes?

1. Overview

2025 revealed a harsh reality. Most tokens that launched on Binance's spot market struggled to maintain their value.

89% of tokens launched on Binance in 2025 had a negative return rate.

+ Price Performance

Approximately 89% to 94% of launched tokens are in severe loss. The average drawdown after launch ranges from 71% to 80%. Many tokens did not experience a sudden crash but instead exhibited a slow decline pattern, with prices gradually decreasing over time, silently consuming capital.

+ Reputation

Launching on Binance was once a significant milestone. Now, it is often seen as a liquidity event for early investors to take profits. Due to massive selling pressure after launching, many traders even refer to it as a "retail exit zone."

+ Attention Cycle

Most projects receive extremely high attention in the initial days. However, after that, interest quickly declines. If there is no real product or user demand, this momentum fades rapidly.

+ Operations

Some projects slow down their development pace after reaching the milestone of launching. Subsequently, weak activity and low liquidity lead to their delisting from exchanges.

For example: A2Z, FORTH, HOOK, IDEX, LRC, NTRN, RDNT, SXP

Earlier in 2026: ACA, CHESS, DATA were also delisted.

It is clear that Binance no longer supports underperforming projects.

2. Launch Categories

In 2025, Binance launched 87 projects covering 16 sectors.

+ Networks

Ethereum dominates with about 36% share, followed by BNB Chain and Solana.

Notably, Binance has begun to support extremely emerging ecosystems such as Nillion and 0G Labs, but this is also a high-risk group due to the lack of real users.

+ Sectors

DeFi leads with 18 projects, followed by AI and infrastructure.

Sectors driven by trends, such as Memes and RWA, can quickly gain launch opportunities, but their failure rate is also higher due to the lack of core products.

3. So why do these tokens fail?

Several key factors can explain this pattern.

1. Insider Liquidity Events

Launching creates deep liquidity. This allows teams and early investors to realize profits. Airdrop hunters will also immediately add selling pressure after the launch.

2. Overvaluation

Some projects were valued at billions of dollars at launch, yet the user base was very small. The gap between valuation and actual usage puts heavy pressure on prices.

3. Weak Market Fund Flow

During 2025, funding was primarily concentrated around BTC and ETH. New altcoins attracted limited and short-term inflows.

4. Heavy on Narrative, Light on Product

Many teams invest heavily in storytelling and marketing. However, actual product development progresses slowly. Once the initial hype wears off, user interest plummets.

5. Market Saturation

Over 11 million tokens were launched in 2025. Supply rapidly increased while user attention remained limited. Merely launching on exchanges can no longer drive sustainable growth.

4. Conclusion

During 2025 to 2026, launching tokens on Binance will resemble the final round of insiders offloading their holdings rather than an opportunity for retail investors to get rich.

Only projects with real products and strong communities stand a chance of survival.

You can refer to @defikadic's list to see which ones are truly quality projects:

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