Exclusive interview with KK, the head of UXLINK ecosystem: Not being a prisoner, only being a player, staying in Web3 only because "it's enjoyable to work."

Recording time for this episode: February 9, 2026

In this episode of "The President's Salon," I invited Kongkou (KK), the head of the UXLINK ecosystem.

He is not a technical type and does not have a traditional finance background. He studied economics, transitioned from the Swedish manufacturing supply chain to DJI Hasselblad, and then to Web3 community growth. He participated in activities with millions of users, experienced peaks of projects with billions in market value, and also faced dark moments of projects being hacked and plunging coin prices. This in itself is a kind of unwavering poise of a 'not-so-proper prisoner'—amidst various narratives of getting rich and crashing, he has not been 'formatted' by the industry; instead, he has become a carefree player.

Adaptability is more important than resume: from Nordic church school to DJI Hasselblad

The nickname "Kongkou" originates from an accidental display error of QQ usernames in the early days of flip phones, and later simplified to KK.

In 2009, Kongkou moved to Sweden due to family work reasons. To quickly integrate into school and local life, he actively chose to attend a church school, thus becoming the only immigrant student in his grade.

His career spans a wide range: during his integrated undergraduate and master's program, he participated in the supply chain and factory establishment of a Swedish electric bike brand; later, he worked at Hasselblad after its acquisition by DJI, but went through a period of 'screwing, packing, and inventory counting' which felt oppressive. When he returned to China for job hunting in 2021, he received offers from major companies like Lenovo, but ultimately did not accept, as he gradually realized that what he truly wanted to do was something related to the internet.

This ability to quickly adapt and self-learn in unfamiliar environments became his foundational quality when he later entered Web3.

The starting point of Web3: lose money first, then understand risk

In 2021, Kongkou officially entered the Web3 industry. The company he joined had a grand 'metaverse dream,' which forced him to quickly learn blockchain-related knowledge and grow rapidly in practice.

From product operations to strategic teams, he went through the 'death spiral' of GameFi, participated in early trading on Solana, and mingled in the Alpha community of NFT. He had earned his first bucket of gold in NFTs and also lost money; later, he partnered with friends on projects and investments, only to stumble into 'being deceived' as well.

He advises everyone, 'It’s best to try it yourself. Losing real money on the chain is more useful than listening to ten talks.'

It is also because Kongkou has been actively involved in various communities that he met the founding team of the current project—UXLINK.

The essence of growth: it is 'mechanism,' not 'creativity'

After joining UXLINK, Kongkou happened to catch the project's explosive growth period. From connecting with investors, KOLs, and community groups to cooperating with exchanges and other project parties, as the head of the ecosystem, he maximized the networking and resources he had accumulated over time. The two large joint airdrop events that brought UXLINK the most exposure and growth in the early stages were led by him.

However, Kongkou also admits that timing is always more important than method. Because joint airdrops are not unusual, the real key is the mechanism. UXLINK's fission mechanism is based on Telegram's invitation system—invitees can only receive rewards after invited people complete all tasks. This turned 'bringing people in' into 'monitoring completion,' resulting in a much higher quality of fission compared to ordinary task platforms.

At that time, Twitter had not yet been renamed to X, nor had it been acquired by Elon Musk, making such growth activities relatively more 'friendly'.

'The first event had the best results, while the second one clearly declined because Elon Musk changed Twitter's API.'

For him, the team never sets KPIs; growth is not about being limited by self-imposed KPIs, but rather a large social experiment. He is not a prisoner of metrics, but enjoys the thrill of solving problems within the mechanism.

Millions-level security lesson: Security is not a technical problem, it is a discipline problem

The darkest moment Kongkou experienced at UXLINK can be traced back to the shocking theft incident in Q3 of last year.

On the eve of KBW's opening, he and his team were making final preparations for the exhibition and events. In the early morning, hackers launched an attack. That night, almost no one on the team slept; they spent the night contacting exchanges and engaging security companies (such as SlowMist, Exvul, etc.), continuously updating the community and media on the event's progress.

However, the cause of this theft was incredibly trivial.

The hackers first infiltrated a co-founder's computer, then implanted a trojan through phishing links and disguised meeting links, gradually obtaining multisig permissions, and ultimately completed the attack, leading to a sell-off and a price crash.

This was a security lesson worth tens of millions of dollars. But for a real player, 'being able to afford to lose' is the confidence to enter, while 'how to elegantly restart' is the true discipline.

In our conversation, Kongkou repeatedly reminded everyone to pay attention to security, including but not limited to:

Implement physical isolation

Never store mnemonic phrases in the cloud or Google Docs

Financial operations must use dedicated devices

Cold wallets are the bottom line

Security is not a technical problem, but a discipline problem.

However, the project is still moving forward. The team is also advancing a new AI product—XerpaAI, which is nearing the public testing stage.

Long-termism: Be an 'AI-embracing' optimist

In the highly fluid Web3 industry, the reason Kongkou chooses to stay is actually very simple: good team atmosphere, enjoyable work.

He does not have a strong obsession with wealth; his goal is simply—'to live healthily and happily.'

He is also trying to gradually 'AI-ize' his life.

In work: the team does not have a full-time designer; all posters are completed through AI tools like Nano Banana. In life: Buying supplements for his father, planning overseas travel, and checking drug brands—all are first consulted with AI.

And outside of high-pressure work, he balances life through rock climbing, squash, and playing ball.

'When the mindset is wrong, life gets tougher.'

He also advises newcomers wanting to enter Web3: take an extra step, actively expand networks, and communicate and learn more.

This episode's bonus: Craft beer selection guide

On Kongkou's Xiaohongshu homepage, there is a very attractive tag—craft beer enthusiast.

Since 2021, he has tried various craft beers in different countries and regions around the world, accumulating a lot of experience.

Although he always emphasizes that the most important thing about drinking beer is to find a type you like, under my 'strong request,' he still provided a practical guide.

Entry-level options: Lager (water beer) to drink freely, Japanese lagers (Sapporo, Kirin, Asahi) are quite stable.

Advanced options: If you like Guinness, you can try Stout or Porter; you can also try rice lagers and even interesting varieties with sake yeast.

IPA: The fresher, the better; draft is usually superior to canned.

Recommended Shanghai tavern: 233 Tavern—extremely numerous taps, deemed by him as 'one of the most cost-effective craft beer pubs in China.'

In conclusion

Talking to Kongkou gave me a sense of a very special relaxation, a state of mind that 'allows everything to happen.'

When discussing his areas of expertise, he did not rush to give opinions or advice, but hoped that everyone would walk their own path, while others' 'experience' is at most for reference. Many people enter this circle, ultimately getting crushed by coin prices, KPIs, and endless anxiety, but Kongkou is different; he seems to always possess the power to turn the rotten into the miraculous.

This spirit of 'not being played to death by the industry' is what makes a true top player.

As he said, staying here is not for anything else, but because 'it is enjoyable to work.'

Living long is the real win.

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