Author: Curry, Deep Tide TechFlow
In Shandong, there is a rule at the dining table: when serving fish, the fish head must face the main seat.
Whoever it faces becomes the main character and must drink first. This isn't explicitly written anywhere, but people from Shandong all know it. No one teaches it; you just learn it yourself.
Recently, someone drew a picture called "Shandong Study of the Coin Circle." A group of people is gathered around to eat fish, with He Yi sitting in the main seat, KOLs, coin listing groups, and editors surrounding on both sides.
Caption: When listing on Binance, the fish head must face He Yi.

On January 1, He Yi posted a New Year tweet. Riding a white horse by the seaside, the caption had four words:
I’ve arrived.
A pretty good New Year blessing, "I’ve arrived," plays on the word "horse" in the Year of the Horse, adding a bit of playful pun.

Today, Binance Alpha listed a new coin called "I’ve arrived." It was created by the community and has no direct relation to He Yi.
But look at this chain: the sister tweeted, the community issued a coin, and Alpha listed it.
No one in between needs to say a word.
Last year, Binance was criticized by the "Girlfriend Coin" for alleged irregularities in coin listings and profit transfers. He Yi responded several times, saying they were reflecting and adjusting, and even created Alpha as a selection pool.
In December last year, she tweeted not to look for angles in our official V; this kind of meme will not be considered in the future.
28 days later, her New Year tweet became Alpha's new coin.

What was the problem with the Girlfriend Coin? It involved backdoor dealings, connections, and profit transfers.
All of these require evidence, a chain, and a specific girlfriend.
But "I’ve arrived" does not require any of that.
No backdoor, no connections, no profit transfers. The sister posted a picture, and the people below just started moving.
This may touch on the essence of Shandong study: you don’t need a leader to speak; you must understand it yourself.
Some in the community commented that Alpha is now just a tool for pleasing, existing to make the sister happy.
It’s a bit rough, but it describes a certain atmosphere.
When a platform's direction starts revolving around a person's social media, when "what coin to list" turns into "guess what she likes," the rules become unimportant.
What matters is the intuition.
Some say it more harshly: if you want to know whether an industry has a future, ask one question—are those who can flatter more likely to succeed than those who can actually get things done?
If the answer is "yes," then that industry is on a downward slope.
In the coin circle, this tactic is indeed effective. Moreover, everyone knows who the flattery should be directed towards.

The core resources in the AI circle are technology and products; you need to bring something to the table. Jensen Huang won’t give you a GPU just because you call him "dad" every day.
The core resources in the coin circle are the rights to list coins, traffic, and who gets the news first. These things are not in the code; they are in people's hands.
What is in people's hands must be obtained through human means.
The more prevalent Shandong study is, the more it relies on connections and information gaps rather than innovation and technology.
He Yi might not even know about this matter. A small MEME worth a few million wouldn’t stir the co-CEO.
But that is precisely the problem.
She doesn’t need to know. The fish head will turn by itself.
This is indeed much more efficient than the Girlfriend Coin.
The Girlfriend Coin at least needed a girlfriend. Shandong study only requires a certain atmosphere.
And those who see through this set of rules and implement them are, in a sense, also talents.
After all, in this society, we laugh at poverty but not at prostitution.
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