Bitwise Asset Management CEO Hunter Horsley shared on Nov. 24 on social media platform X that Matt Hougan, CIO of Bitwise, had briefed more than 2,000 advisors of a major U.S. bank, underscoring accelerating demand for bitcoin insights as traditional investors gain wider access to crypto markets.

The Bitwise chief executive stated:

This morning, Matt Hougan did a call with 2,000+ advisors of a very large U.S. bank. They wanted to know more about bitcoin. Traditional investors finally have access to this space. It’s going mainstream.

Hougan expanded on the momentum, stating on X: “And when I was done, I jumped on a call with a $50b+ advisory firm. The institutions are patiently bullish and building conviction.”

Their updates aligned with wider industry signals. Bloomberg ETF analyst Eric Balchunas recently referenced new Schwab survey data showing crypto tied with bonds for second place among asset classes that investors expect to allocate to through ETFs, a striking outcome given crypto’s roughly 1% share of total ETF assets versus bonds’ 17%. Balchunas noted that the survey reflected unusually optimistic sentiment, with most respondents signaling plans to increase ETF usage across multiple investment pools.

Read more: Google Throws Bitcoin a Lifeline

Moreover, Treasury Secretary Scott Bessent recently added perspective on durability, emphasizing bitcoin’s reliability by highlighting that the network has never ceased operation in the 17 years since the white paper, using it as an example of systemic resilience.

Advisory desks and institutions appear to be reassessing digital assets in light of these converging indicators, reviewing bitcoin and ethereum within liquidity, diversification, and macro frameworks. Although volatility still concerns some investors, crypto advocates argue that stronger market infrastructure, expanding education, and rising institutional engagement bolster the long-term outlook. They contend that repeated data points—from ETF surveys to large-firm inquiries and federal commentary—suggest that crypto’s mainstream integration is accelerating, positioning 2025 as a pivotal year for broader financial adoption.

• Why are major U.S. bank advisors seeking bitcoin insights?
  Growing institutional access and client demand are pushing advisors to expand their crypto understanding.
• What did the Schwab survey reveal about crypto ETF interest?
  It found crypto tied with bonds as a top asset class investors expect to allocate to through ETFs.
• How are institutions responding to bitcoin’s long-term reliability?
  Commentary highlighting bitcoin’s uninterrupted 17-year network history is boosting institutional confidence.
• Why is 2025 viewed as pivotal for crypto adoption?
  Rising education, stronger infrastructure, and broad institutional engagement point toward accelerating mainstream integration.

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