The empowerment of City Protocol is not only at the technical level but also a strategic risk hedge, helping Mocaverse shift from short-term speculation to long-term value accumulation.
Introduction: The Ecological Evolution of Mocaverse and Market Signals
In the Web3 ecosystem, Mocaverse, as a core IP under Animoca Brands, has evolved from a mere NFT collectible into a multidimensional cultural and identity network, encompassing the $MOCA token, Moca Chain blockchain, AIR Shop ecological store, and alliances with projects like Cool Cats.
This evolution is not coincidental but a product of community-driven efforts and technological integration.
Recently, the deep collaboration between City Protocol and Mocaverse on the issuance of MOCASTR has brought significant market signals.
MOCASTR is the first IP Strategy asset of Mocaverse, serving as a bridge between culture and finance, providing funding support and distribution for the ecosystem through a treasury mechanism. This explosive growth is not accidental but a result of the cultural and communicative momentum injected by City Protocol through the IP Strategy framework and the accumulation of underlying asset purchases.
On the day of issuance, the trading volume of Mocaverse NFTs surged threefold, setting a historical high; at the same time, City Protocol repurchased 48 Mocaverse NFTs through its treasury, becoming the 14th largest holder of Mocaverse, further strengthening the ecological support.
These dynamics not only boosted the floor price of Mocaverse (which rose by 70% post-issuance) but also reflected the structural implementation of City Protocol's "IP Strategy."
Reflecting on this process, we can draw on Pierre Bourdieu's theory of cultural capital: the symbolic value of Mocaverse (such as its five tribes—Dreamers, Builders, Angels, Neo-Capitalists, and Connectors) was originally an abstract community identity, but under the framework of City Protocol, it has been transformed into accumulable economic capital. This transformation is not linear but achieved through a flywheel effect, similar to the growth model emphasized by Jeff Bezos at Amazon: initial momentum is amplified through cycles, cultural production drives communication, and communication in turn enhances financial liquidity.
Further consideration suggests that if potential risks such as market volatility or regulatory uncertainty are overlooked, this model may address the liquidity weakness in the NFT market in recent years (with global NFT trading volume declining by 30% in 2024), providing Mocaverse with a sustainable growth path.
The empowerment of City Protocol is not only at the technical level but also a strategic risk hedge, helping Mocaverse shift from short-term speculation to long-term value accumulation.
Post-IP Strategy Issuance: Building a Cultural Financial Closed Loop
The core framework of City Protocol is a three-tier cultural financial cycle:
Upper-level strategic financial layer (MOCASTR treasury)
Middle-level cultural production layer (Totem City)
Lower-level communication attention layer (Viral City)
This design is deeply inspired by Chris Anderson's Long Tail theory, amplifying niche IPs like the tribal narratives of Mocaverse into the mass asset market through digital tools. The issuance of MOCASTR marks the formal embedding of Mocaverse into this closed loop: as the first IP Strategy asset, it not only provides a capital allocation mechanism but also injects underlying cultural momentum through Totem City and Viral City.
From a practical perspective, the innovation of this framework lies in transforming IP from a static asset into a dynamic economic engine, further driving cultural network effects: as the community size doubles, value grows exponentially.
1. MOCASTR: The Cornerstone of Liquidity, Driving the Capital Perpetual Cycle of Mocaverse
MOCASTR is the first on-chain tokenized digital asset treasury (DAT) jointly launched by City Protocol and Mocaverse, aiming to achieve self-reinforcing growth of IP assets through an automated trading fee mechanism. Its design directly addresses the pain points of Web3: RWA TVL exceeds $100 billion, but the liquidity of IP assets is fragmented, and community incentives are insufficient. MOCASTR embeds Mocaverse's Mocas NFTs into the DeFi framework, with 80% of the 2.5% trading fee used for NFT repurchases, while the remaining portion expands the treasury and operations, realizing the native logic of "trading equals value increase."
The core of MOCASTR is a dynamic flywheel: it monitors floor price fluctuations in real-time, repurchases undervalued assets, resells at a premium for monetization, and profits flow back into the token ecosystem. The "cultural financial cycle" described in the white paper is realized here, with the upper-level strategic financial layer providing capital support, ensuring Mocaverse shifts from passive holding to active investment. Retail investors can participate in high-confidence strategies with a small amount of $MOCASTR.
Early data confirms: after the launch of MOCASTR, Mocaverse NFT sales surged, and community interaction rates increased fourfold, proving the integration path of "capital equals culture." In the context of a weakening NFT market, MOCASTR fills the gap of the DeFi-IP bridge, injecting sustainable cash flow into Mocaverse.
2. Viral City: A Co-Creation Engine for Fans, Activating the Viral Growth of Mocaverse
Viral City, as the communication attention layer, is essentially an AI-driven UGC protocol that transforms fans from passive consumers into active producers.
This design profoundly captures the explosive dissemination trend of modern IP through video remixes on social platforms: on platforms like Instagram, TikTok, and YouTube, fan-generated short video content has become the core engine for IP diffusion. For example, characters from Disney or Marvel have achieved hundreds of millions of views and shares through user-edited and adapted videos, significantly enhancing brand stickiness and global exposure.
Users can enter Viral City by connecting their Web3 wallets and use AI models to input descriptions of Moca characters to generate high-quality videos or shorts. For instance, users can upload Moca NFT images, and the AI will automatically optimize the style, add animation effects, or integrate thematic consistency (such as Moca's virtual city theme). This process requires no professional skills and has a very low barrier to entry.
In Viral City, every upload, share, or interaction (such as likes and shares) is recorded, and users accumulate points for their City ID based on dissemination heat, originality, and interaction depth. These points can currently be exchanged for ecological rewards and may influence the distribution weight of $CP tokens in the future. For Moca users, this means that participating in remix creation not only gains exposure but can also translate into actual value. For example, if a Moca video goes viral on the platform, its creator can accumulate points, indirectly enhancing the community activity metrics of MOCASTR.
Further reflection shows that AIGC-generated video content has a vast audience base on these platforms—statistics indicate that by 2025, AIGC short videos will account for over 52% of TikTok's content, and its algorithmic recommendation mechanism further amplifies content accessibility, allowing originally niche IPs like Mocaverse to quickly penetrate non-core user groups. This design partially resonates with Japan's doujinshi culture, where fan-driven remix practices have birthed well-known IPs like Pokémon, Fate Grand Order, and Touhou Project, with the core being the video remix paradigm in the digital age, combining low-barrier tools with viral dissemination.
Within Bourdieu's cultural capital framework, Viral City allows users to accumulate "symbolic capital": by creating videos related to Mocaverse, fans not only gain social recognition but also convert it into economic returns, such as points redeemable for future $CP token weight.
In terms of specific mechanisms, users can upload characters, colors, voices, and styles of Mocaverse for free, with AI automatically generating professional short videos, and each wallet enjoys five free character quotas. Creative and sharing actions earn points, which influence platform visibility and incentive priority. Data insights show that UGC content can increase interaction rates by four times and reduce cost per click by 50%; furthermore, the conversion rate of visitors interacting with UGC is 102% higher than the average, while AI-assisted content significantly improves viewing rates and conversion efficiency. For example, fans can generate videos of Mocaverse tribal characters participating in virtual adventures or blend popular memes like Pepe or Bonk for cross-IP narrative fusion. This not only amplifies the consensus foundation of Mocaverse but also transforms fan enthusiasm into a content engine, driving the IP's viral growth from "1 to 10."
Reflecting on its deeper implications, Viral City addresses the "visibility dilemma" of Web3 IPs—statistics show that 85% of online users aged 14-44 identify as fans but find it difficult to participate due to high creative barriers. By reducing friction through AI (from hours of editing to seconds of generation), Viral City achieves compound growth—each fan becomes a "micro media team."
Looking ahead, the scalability of this tool lies in data mapping. As stated in the white paper, dissemination heat and interaction depth will be recorded on-chain in the future updates of City ID, providing real-time corrections for the strategic signals of MOCASTR, promoting Mocaverse's transformation from niche NFTs to mass narratives, ultimately forming a closed loop of cultural compounding.
3. Totem City: Bridging Digital to Physical, Achieving Commercial Premium for Mocaverse
Totem City is positioned as the cultural manufacturing layer, transforming Mocaverse's digital prototypes into physical derivatives. This mechanism is rooted in commodification theory, which posits that cultural symbols gain lasting value through physical manifestation, much like how Pop Mart has risen from the blind box economy, with global licensed merchandise retail sales reaching $369.6 billion (2024 data).
The core of Totem City lies in its AI generation and rights confirmation system, where users can generate 3D models, color schemes, or craft prototypes by inputting descriptions of Moca characters (e.g., "toy version of Moca virtual citizens"). Subsequently, these prototypes are minted into NFTs through smart contracts, binding metadata and creator identity to ensure ownership traceability. These generated prototypes can be referenced by other users for secondary design (such as Moca-themed clothing or digital collectibles), and all derivative actions are recorded on-chain, proportionally sharing profits with the original creators, thus constructing a decentralized "IP generation engine."
Totem City is not just a generation tool; it also brings actual revenue through the derivative economy. User-generated Moca-related prototypes can enter trading markets (such as NFT marketplaces), generating income through sales or licensing; at the same time, smart contracts ensure that the profit-sharing mechanism is executed automatically. For example, when a Moca Totem prototype is used for commercial production, the original creator can receive ongoing royalties. This directly injects revenue streams into the Mocaverse ecosystem, enhancing its cultural attributes—from mere NFT collections to tangible "millet culture," such as fans exchanging Moca toys or merchandise, further strengthening community cohesion.
As the first step of the flywheel mechanism, City Protocol will collaborate with Mocaverse to launch the first batch of "The Mocas" Totem products. These products, based on Moca's iconic characters, are limited-edition toy derivatives designed through the AI generation system of Totem City. The first batch will be distributed for free or with priority to MOCAs NFT holders and MOCASTR token holders, serving not only as community incentives but also marking the formal expansion of the Moca ecosystem from digital NFTs to physical derivatives. Through this collaboration, holders can obtain exclusive Totem items, further enhancing loyalty and engagement, driving the initial cycle of the flywheel.
Understanding its significance, Totem City injects physical liquidity premiums into Mocaverse. Traditional IPs like Disney achieve 85% revenue diversification through commodification, while Web3 IPs often remain confined to the digital realm—Totem's algorithmic supervision mechanism lowers the artistic-commercial barrier, opening up Mocaverse's "from screen to shelf" pathway, potentially enhancing market value recognition intensity.
For MOCASTR and Mocaverse, the strategic value of the Totem City tool lies in ecological expansion: integrating with Mocaverse's AIR Shop can form an online-offline closed loop, amplifying the cultural penetration of the IP, ultimately transforming Mocaverse from a virtual identity network into a real-world lifestyle brand.
4. The Synergy of MOCASTR, Viral City, and Totem City: Empirical Evidence of the Web3 IP Closed Loop
The synergy of IP Strategy, Viral City, and Totem City has initially realized the closed-loop concept of IP outlined in the City Protocol white paper, constructing an IP lifecycle closed loop: "Generation → Co-creation → Assetization → Capital Reflow → Re-creation."
This is not only a technical integration but also a comprehensive empowerment proof of Web3 for existing IPs.
Generation and Rights Confirmation (Totem): Moca prototypes are generated in Totem City and minted into NFTs.
Communication and Co-creation (Viral): Prototypes are imported into Viral City, where the community generates videos/memes, accumulating reputation data.
Assetization and Capital Reflow (MOCASTR): Dissemination data serves as signal input for the MOCASTR treasury, influencing fund allocation and token issuance. On the day of MOCASTR's issuance, the trading volume of MOCAs tripled, which is a direct result of this closed loop—cultural data transformed into financial momentum.
Structural Benefits: This closed loop injects narrative extensibility, data activity, and cultural liquidity premiums into MOCASTR, driving its market value and cultural productivity resonance.
The empirical evidence of this closed loop lies in the feedback effect of Mocaverse: cultural data optimizes the risk model of MOCASTR, and community activity translates into financial signals—post-issuance, the floor price of NFTs rose by 70%, with the treasury holding 40 Mocas. Compared to the weakening NFT market in recent years (many projects have declined by over 50% due to lack of governance), City Protocol's flywheel provides a paradigm shift: cultural productivity becomes a pre-variable for market value, proving Web3's comprehensive empowerment of IP.
Reflecting on its theoretical foundation, this synergy draws on Bourdieu's capital transformation: symbolic capital (fan creations) is transformed into economic capital through on-chain mechanisms. Overall, this empirical evidence not only validates the vision of the City Protocol white paper but also injects narrative extensibility into Mocaverse, signaling the leap of IP from speculative assets to sustainable economies.
Future Outlook: Expanding from Mocaverse to a Broader Ecosystem
In recent years, the fatigue of NFTs and cultural tokens (with the market size shrinking by 40% in 2024) stems from the lack of a sustainable flywheel: short-term speculation neglects long-term co-creation. The model of City Protocol offers a new path, with more Web3 IPs (such as Pepe and Bonk) seeking institutionalized growth, shifting towards quantifiable cultural curves—e.g., through the success of MOCASTR, proving that trading fee cycles can stabilize floor prices, further demonstrating the feasibility of IP assets driven by IP Strategy.
City Protocol's recent collaborations with events like Comic Con HK 2026 will explore the application of the Web3 flywheel in traditional Web2 IPs. For instance, importing character IPs from the Comic Con ecosystem into Totem City to generate derivatives, and disseminating them in Viral City, even issuing IP Strategy assets for financial strategy empowerment. This not only bridges the gap between Web2 and Web3 but also attracts more suppliers (such as toy manufacturers and small to medium-sized IP studios) to join.
The unblocking of the Web3 flywheel will attract more Web2 IPs (such as animation and gaming brands) to join. In the past, Web2 IPs were hesitant about blockchain due to concerns over rights confirmation and dissemination efficiency; now, City Protocol provides a complete solution, initiating a new round of large-scale Web3 popularization. It is expected that by 2025, City Protocol will become the "cultural index" standard, with the $CP token anchoring creative circulation efficiency.
This integration opens the door to large-scale Web3 popularization: $CP serves as a cultural index, anchoring creative efficiency, similar to how the S&P 500 mirrors the economy, becoming a barometer of on-chain civilization, poised for a leap from the pilot of Mocaverse to the global IP ecosystem in the near future.
Conclusion
City Protocol, through a full-cycle framework, not only injects momentum into Mocaverse but also reshapes the Web3 IP paradigm. At the intersection of AI and blockchain, culture shifts from consumption to compounding assets: drawing on Bourdieu's capital transformation and combining flywheel practices, this model signals a structural change in the IP economy. Its closed-loop mechanism demonstrates the potential of AI and blockchain in cultural finance, heralding the evolution of IP from "static assets" to "dynamic economies."
As the City Protocol TGE approaches, investors should focus on the long-term value of $CP. With more IPs coming on board, this protocol may become the cornerstone of on-chain civilization. From the success of Mocaverse and MOCASTR to ecological expansion, City Protocol is defining the future of cultural finance.
Related Links:
Viral City: https://x.com/cityprotocolHQ/status/1985567981318127958
Totem City: https://x.com/cityprotocolHQ/status/1985221155418972252
Detailed Explanation of IP Strategy and Moca Strategy: https://x.com/cityprotocolHQ/status/1985229445729337499
White Paper: https://city-protocol.gitbook.io/docs/
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