Prediction market fever is sweeping through crypto, politics, sports—and now Hollywood, too.
On Monday, Hollywood.com announced an exclusive collaboration with crypto exchange Crypto.com to introduce entertainment-centric prediction markets focused on topics like film, television, music, and more.
The event contracts will be provided by Crypto.com Derivatives North America, a CFTC-registered exchange and clearinghouse, offering users a federally compliant way to make predictions on movies, actors, television shows, awards, and more. Hollywood.com, a news website focused on the entertainment industry, will promote the markets across its platform.
The new offering will allow users to trade their opinions on event contracts covering Hollywood films, Broadway productions, television shows, musicians, and major award ceremonies. Prices will update in real-time, enabling instant reactions to entertainment developments.
“The success of prediction markets demonstrates the massive appetite for trading on the outcome of future events—and now Hollywood.com is bringing that innovation to entertainment’s biggest stage,” said Hollywood.com co-CEO Mitchell Rubenstein, in a release. “Imagine predicting reality show and award show winners, or whether a musical artist will reach #1 on the charts—we’re giving fans a voice in predicting the moments that define entertainment.”
Crypto.com recently revealed plans to debut prediction markets in collaboration with Trump Media & Technology Group, which is majority-owned by President Trump and operates the Truth Social platform. The planned Truth Predict platform is the latest team-up between the companies beyond unveiling crypto ETFs and integrating Crypto.com’s CRO as a utility token for Truth Social users.
Prediction markets started blowing up last year with market leader Polymarket gaining major mainstream buzz around the U.S. presidential election. Many other prediction market platforms have sprung up since, with Polymarket and Kalshi both recently raising funds at multi-billion-dollar valuations, and trading volume reaching all-time highs. (Disclaimer: Decrypt’s parent company Dastan operates a prediction market called Myriad Markets.)
Hollywood.com’s move comes just days after MoviePass introduced the public beta version of its own box office prediction platform, Mogul. However, Mogul doesn’t yet feature real-money bets, and is more of a game-like experience with a prize pool for top players.
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