Author: 1912212.eth, Foresight News
Recently, after BNB broke through the $1100 mark, it soared to $1300, repeatedly setting new historical highs. Against this backdrop, several star meme coins have emerged in its ecosystem, with increases of several hundred times, showing a trend of potentially replacing Solana's strong position in the meme field. The recent protagonist is the meme coin "Binance Life," which has a unique Chinese name.
"Binance Life" originates from the crypto community's teasing of the Binance ecosystem. The meme is inspired by the term "Apple Life" in Chinese internet culture, where domestic media have crudely labeled the concepts of "Android People" and "Apple People" as "poor vs. rich" and "low-level vs. high-level," using consumption habits to divide and belittle groups. It is evident that in the online environment, "Apple Life" refers to the more advanced side. Undoubtedly, "Binance Life" implies the position and influence of the Binance ecosystem within the crypto community.
According to GMGN market data, since "Binance Life" went live on October 4, it has risen from a low of around $0.001, continuously setting new historical highs after being announced on Binance Alpha, becoming the first Chinese coin listed on Binance in recent years. Currently, "Binance Life" peaked above $0.5, now retreating to around $0.47, with a market cap exceeding $470 million and a 24-hour trading volume reaching $336.6 million.
In less than 4 days since its launch, the meme coin "Binance Life" has achieved a market cap of over $500 million, corresponding to the exaggerated wealth effect circulating in the community, further injecting FOMO sentiment into buying.
According to GMGN monitoring, crypto KOL Shen Dagao Caisheng.eth spent $3214 to buy "Binance Life" three days ago and has not sold yet, with a single coin profit reaching $3.3 million, a floating profit of over 1000 times.
Lookonchain monitoring shows that another whale (0x8844) spent 5 BNB (about $5756) two days ago to purchase 11.15 million "Binance Life," which is now worth over $1.6 million.
Even latecomers, with significant betting shares and courage, have achieved high returns. Address 0x505…4e933 spent $124,000 to buy "Binance Life" at an average price of $0.00696, which is now worth over $1.4 million, with a return rate exceeding 19 times.
The exaggerated wealth effect has even led countless market players to exclaim that the effect of TRUMP coin has finally returned.
Binance founder Zhao Changpeng and He Yi have also been continuously injecting heat into it on Twitter. Zhao Changpeng commented and liked a tweet about "Binance Life" on October 6.
Binance's "Chief Customer Service" He Yi also interacted in the comments community while sending "Binance Life," stating that Dogecoin grew its community through a tipping culture.
The personal interaction of the founders has driven a frenzy of funds into the Binance ecosystem meme, with other BNB Chain ecosystem meme coins like FORM, MUBARAK, GIGGLE, etc., also experiencing significant surges.
The meme market quickly saw a batch of related meme coins: Binance Wallet, Binance Square, Binance Live, Binance Community, and even meme coins related to He Yi and Zhao Changpeng appeared everywhere.
According to monitoring by AI Yi, a certain P player traded 65 meme coins on the BNB Chain in the past 24 hours, including Humble Little He / Streamer Little Zhao / Binance Community / Chinese / Binance Mascot / Binance Partner, etc. His strategy was to broadly buy $100-300, and for decent buys, $1000-3000, accumulating a profit of $87,000 over the past week.
While the market marvels at the FOMO wealth effect, some netizens humorously mocked the template for creating wealth effects on the BNB Chain: Buy in — get on the car — shout orders from the front of the car — interaction with Zhao Changpeng and He Yi — Alpha — Aster — Binance contracts — Binance spot.
The meme coins in the BNB Chain ecosystem have also siphoned off a significant amount of funds from the Solana ecosystem. DefiLlama data shows that its meme platform Four.meme saw its TVL rise from $20,000 to over $70,000, with daily revenue increasing from $600,000 to $1.4 million, accumulating total revenue of $21.31 million.
Although one of the largest meme launch platforms, Pump.fun, has accumulated revenue exceeding $800 million, its revenue in the last 24 hours was only $1.35 million, lagging behind Four.meme. In terms of 7-day revenue, Pump earned $8.58 million, while Four earned $5.77 million, with Four catching up rapidly.
If the BNB Chain continues to create a good wealth effect, Pump's revenue may further decline, even facing the risk of significant user outflow, thereby accelerating the decline of the Solana meme ecosystem.
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