SCOR, the non-fungible token (NFT) marketplace, has teamed up with the TON Foundation to launch a sports-themed sticker experience inside Telegram’s newly opened FUSE Sticker store. This collaboration marks an important milestone in bringing professional sports onchain, blending digital collectibles with real in-game utility for fans around the world.
Now live within the FUSE ecosystem, SCOR is offering “premium” athlete and club-branded sticker packs. These stickers are more than just digital art; they are designed to unlock power-ups, boost gameplay, and deliver competitive advantages inside SCOR’s skill-based mini-games. According to a media release, this will be the first time Telegram users can collect sports stickers that directly impact gameplay and rewards.
Max Crown, CEO of TON Foundation, highlighted the innovation: “This is a first-of-its-kind launch for Telegram: collectible sports packs with real gameplay utility. By partnering with globally recognized athletes and clubs, SCOR and TON are turning Telegram into the go-to destination for sports-themed digital experiences.”
The partnership is strategically designed to transform Telegram into a dynamic hub for sports fandom, gaming, and blockchain innovation. Through this integration, fans can climb leaderboards, multiply their Gem stacks, and earn weekly bonuses during the SCOR invitational, a pre-token generation event for SCOR.
The inaugural sticker packs spotlight cricket’s most iconic spin bowlers, including Rashid Khan, Sunil Narine, Adil Rashid, Ish Sodhi, and Tabraiz Shamsi. According to the release, their signature moves and celebrations—like the helicopter spin and shoe-phone dance—are now playable, ownable and rewarding digital assets.
Tom Mizzone, CEO of Sweet (the organization behind SCOR), explained the significant step up Web3 technology offers over traditional Web2-based cricket games in an interview with Bitcoin.com News.
Mizzone addressed the core value proposition: “The breakthrough in Web3 goes beyond digital ownership, it’s about recognizing and rewarding the essential role that fans play in the sports ecosystem.”
He further explained that every time fans buy tickets, engage on social platforms, or play web games connected to their favorite athletes, value often flows to the platforms. Both fans and the teams or athletes driving that engagement rarely get fairly compensated for what they bring.
The announcement comes amidst persistent skepticism from the broader gaming community, who often argue that Web3 games prioritize financial incentives over genuine entertainment. This “earn-first, fun-later” approach has led to concerns that Web3 gaming risks alienating traditional gamers and undermining the creative potential of blockchain technology in interactive entertainment.
To directly address these concerns, Mizzone emphasized that SCOR’s Sixer Smash has been carefully designed as a fast-paced and skill-driven gameplay, aiming to create experiences that feel like real sports rather than mere economic simulations. He concluded:
“Sports fans can jump in quickly, have fun, and compete using the athletes and teams they already love while building their SCOR-ID naturally, while Web3 natives play for the added dimension of knowing that what they achieve (wins, leaderboard position and tokens) actually belongs to them, can’t be taken away, and becomes part of their lasting fan identity.”
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