Is there a second path for RWA? There are rumors online that S Company has launched a 10 billion coffee project...

CN
4 hours ago

Recently, the Sa Jie team saw from third-party channels that a certain Western coffee giant, Company S, is suspected of using its coffee plantation as underlying assets to issue an enormous RWA valued at approximately $12 billion.

Of course, this information has not been officially confirmed by Company S, and the sources of related information may not guarantee its authenticity. Therefore, the data in this article is for reference only. The reason the Sa Jie team has compiled the current information available online and attempted to analyze this "billion-dollar" case is primarily to explore a "second path" for RWA beyond its implementation in Hong Kong, China.

Today, we will analyze whether this RWA path is feasible in our country based on the current information.

Below, we will clarify the timeline of the rumored issuance of $12 billion RWA tokens by Company S through a "one-table flow" format:

In the first phase, Company S combined satellite remote sensing and blockchain technology to turn upstream Brazilian coffee trees into on-chain assets, covering land ownership, crop revenue rights, and carbon credit assets. Future coffee production and land revenue will be tokenized as real-world assets, utilizing a dual-chain architecture design for token circulation, and establishing an offshore company in the Cayman Islands to isolate risks and create a compliant structure through a regulatory sandbox.

In the second phase, data collection is conducted through satellite remote sensing, IoT sensors, and drone aerial photography, allowing each coffee tree to generate an independent dynamic NFT, clarifying the authenticity of the underlying asset's property rights, providing transparent and timely feedback to investors, and increasing investor trust. Specific distribution ratios are defined, and through smart contract deployment, profits are automatically distributed, allowing for free trading on decentralized exchanges, significantly enhancing token liquidity.

In the third phase, an STO filing is submitted to the U.S. SEC, disclosing the token economic model and risk factors, and obtaining retail investor access permission through the Hong Kong SFC "sandbox testing." The primary market issuance phase is divided into a private placement stage for institutional investors and a public offering stage for retail investors through platforms.

In the fourth phase, the tokens are listed on trading markets, enabling 24-hour global trading. In everyday consumption, consumers purchasing Company S's coffee can also receive 0.01 virtual coffee tree NFTs, which can be accumulated and exchanged for physical discounts, greatly promoting daily consumption and bridging consumption and financial scenarios.

The Sa Jie team believes that if the rumors are as promising as they appear and the project proceeds smoothly, then Company S is not just making an investment but is also making a disruptive attempt at traditional supply chain models.

In traditional agricultural supply chains, there are many pain points: low efficiency of capital flow, lack of transparency, difficulties for small farmers in financing, and high costs of supply chain traceability. The issuance of RWA by Company S attempts to solve these problems through blockchain technology in a new way, reducing financing costs, eliminating intermediaries and cumbersome procedures, and turning everyday consumers into investors, allowing global investors, especially individual investors, to participate.

Assuming the aforementioned model can be successfully implemented, can domestic consumer brands replicate Company S's RWA issuance model?

Brief conclusion: We believe there are still risks under the current domestic regulatory environment.

First, the current domestic stance on issuing RWA continues to adhere to the core idea of the "Ninety-Four Ban." In a strictly regulated environment, there is still a relatively negative attitude towards virtual currencies, and there will not be significant changes in the short term. Chinese consumer brands must ensure that RWA projects do not involve illegal fundraising, virtual currency trading, and other red lines.

Second, domestic companies must possess the capability to apply blockchain technology, ensuring asset data is on-chain, property rights are confirmed, and smart contracts are executed. Currently, some consumer brands have a certain foundation in digital operations but need to invest significantly more technical resources.

Finally, not all consumer brands are suitable for this path; they need to have stable cash flow, a certain number of stores, a stable consumer base, and quality assets that can be split and tokenized. Only by merging small, high-frequency assets can liquidity be increased.

The Sa Jie team firmly believes that the mission of RWA is to better integrate traditional industries with blockchain technology, connecting consumption and finance, expanding the market, enhancing market liquidity, and providing better financing services for small and micro enterprises. This will make blockchain no longer a niche technology but a mainstream technology capable of solving real-world problems and creating actual commercial value.

However, financial innovation must occur within the framework of laws and regulations. Currently, our view on the direct issuance of RWA in mainland China remains negative. Some attempts to circumvent regulations and engage in gray-area activities have become increasingly common. We advise partners to approach such behaviors with caution.

Related: Report: Singapore and the UAE are the "most obsessed with cryptocurrency" countries.

Original: “Is there a second path for RWA? Rumors swirl about Company S's $10 billion coffee project…”

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