On Thursday (July 10), Brian Armstrong, CEO of Coinbase Global (NASDAQ: COIN), announced a partnership with Perplexity. Perplexity is an AI-driven search engine that can answer user questions using cited real-time data.
According to Armstrong, this move will integrate market data from the cryptocurrency exchange into Perplexity's large language model (LLM), further connecting artificial intelligence and cryptocurrency, helping users make more informed decisions about digital assets.
The partnership will be rolled out in two phases. Starting Thursday (July 10), Perplexity will obtain market data from Coinbase, including its COIN50 index, to support "market analysis" in Perplexity's new Comet browser.
The next step, expected to happen "soon," will link user query responses with Coinbase market data, providing a direct connection between the Perplexity interface and Coinbase.
As LLMs continue to reshape how users search for information online, the collaboration between Coinbase and Perplexity aims to provide users with a journey from crypto questions to the Coinbase terminal. This partnership also lays the groundwork for further integration between AI chatbots and cryptocurrency exchanges.
Currently, Perplexity will display market data and prices from Coinbase. However, as the integration matures and LLMs evolve, Perplexity and other AI chatbots may complete crypto orders, rebalance portfolios, and manage staking and yields, transforming a basic Q&A window into a full-service trading platform.
While this integration between AI chatbots and cryptocurrency has not yet been realized, Coinbase is rapidly moving in that direction. As early as August 2024, Armstrong stated, "LLMs should have crypto wallets." A few weeks later, he oversaw the first fully AI-managed crypto trade.
Perplexity was founded in August 2022 in San Francisco by former OpenAI researcher Aravind Srinivasan and quickly attracted a large user base that appreciates the chatbot's focus on obtaining real-time information. While the current number of Perplexity users is unknown, Srinivasan stated in a January 2024 interview with Bloomberg Technology that the platform has "over 10 million users."
In contrast, according to industry data, OpenAI's ChatGPT has over 800 million weekly active users.
Since its inception, the company has raised over $900 million in funding, including a Series B round backed by Nvidia, Databricks, and NEA. By the end of 2024, Perplexity's valuation is expected to be around $9 billion.
Just a day after the announcement of the partnership with Coinbase, Perplexity launched Comet, a web browser with proxy AI tools designed to compete with Google. In January of this year, Perplexity submitted a bid for a merger with TikTok in the U.S.
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Original: “Coinbase Partners with Perplexity AI to Provide Real-Time Cryptocurrency Prices”
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