Compared to the frenzied competition and extreme PUA airdrop methods on the market, "FOMO Thursday" can be seen as a breath of fresh air in the airdrop space.

Introduction:

In the past month, Binance Alpha has brought on-chain airdrop activities to a climax. However, with the surge in participants, increased thresholds, and skyrocketing costs for score manipulation, the activities have become increasingly competitive, leading users to exclaim, "It's not about grabbing airdrops; it's about being exploited by airdrops."

At the same time, I discovered that Bitget Wallet quietly launched an on-chain lottery product called "FOMO Thursday," which attracted 30,000 participants in its first event, with the highest prize amount reaching 888 USDT and an overall winning rate of 22.5%. Compared to the frenzied competition and extreme PUA airdrop methods on the market, "FOMO Thursday" can be seen as a breath of fresh air in the airdrop space.

1. On-chain scratch lottery? Detailed explanation of the "FOMO Thursday" product

According to the official introduction, "FOMO Thursday" is a brand new airdrop activity aimed at providing users with a simple, fun, and zero-threshold on-chain scratch-off experience. From the actual participation process, it is indeed very easy to get started, mainly divided into three steps:

Step 1: Stake 10 USDT to receive a lottery ticket

First, upgrade the Bitget Wallet App to the latest version, enter the "FOMO Thursday" event page (accessible from the wallet homepage), and stake 10 USDT (BNB Chain) to receive a ticket with a lottery number.

Step 2: Wait for the draw

Wait for the draw time on Thursday, enter the event page to scratch off, and you can click to see if you have won and the specific reward amount.

Step 3: Redeem the staked amount

All users, regardless of whether they win or not, can apply to redeem the previously staked 10 USDT after the event ends.

Overall, "FOMO Thursday" excels in three dimensions: low understanding threshold, low participation cost, and high winning opportunity.

There are no complex rules, no need to manipulate trading volume for rankings; just stake 10 USDT to participate, and the principal is 100% refunded, making it almost a "zero-cost big prize." Compared to other activities with thresholds of hundreds of dollars, this "on-chain scratch lottery" truly allows everyone to participate. Data shows that the first event attracted over 10,000 participants within two hours of launch, with nearly 7,000 winners and a winning rate of 22.5%.

From the platform's perspective, this is actually a friendly subsidy from Bitget Wallet aimed at growth and brand promotion. It is easy to understand, non-competitive, and non-exploitative, making it one of the lowest-threshold and most user-friendly activities available.

Fair, transparent, and fun on-chain lottery experience

The product interaction and design of "FOMO Thursday" are also very interesting and relaxed, making the originally complex on-chain participation process as simple as buying a scratch-off ticket in the real world.

From staking, scratching, to the draw, each step has clear guiding prompts. The scratching animation during the draw is reminiscent of scratching a lottery ticket in real life, creating a small anticipation of "hitting the jackpot in the next second," making people want to try their luck every week.

In the industry, it is common for project parties to adopt opaque airdrop operations, promoting substantial rewards but with vague winning rules and untraceable processes, and sometimes not actually distributing rewards. In contrast, "FOMO Thursday" offers a fair, transparent, and verifiable on-chain lottery experience.

On the product page, after each event ends, everyone can clearly see the addresses of winning users, winning amounts, winning numbers, and other information.

Additionally, the reason it is called an on-chain lottery is that the system will select a block on the BNB Chain at the end of the event, generating a hash value based on the block height and timestamp, from which the last 8 digits are extracted as the winning number. The closer a user's lottery number is to this number, the higher the reward level. If the difference is the same, it is sorted by the Swap trading volume in Bitget Wallet over the past two weeks. All data can be queried on-chain, ensuring that the results are fair and tamper-proof.

Evolution of airdrop methods: from PUA to fair airdrops

In the past, most airdrop methods followed the "PUA route"—public chains made you complete tasks, DEXs made you manipulate trading, and project parties made you compete for points and rankings… But users are not foolish; more and more people are beginning to realize that the real rewards often do not land in their hands.

The explosive popularity of Binance Alpha proves that high incentives can bring short-term heat, but it also reveals another side: once the threshold rises and competition intensifies, user participation enthusiasm quickly declines, and the value of airdrops is being diluted by "competition."

The "FOMO Thursday" launched by Bitget Wallet can be seen as a response to this situation. By discarding complex tasks and high thresholds, it creates a truly fair, lightweight, and fun new airdrop method with a simple mechanism of "staking refund + on-chain scratch lottery," reconstructing the entire industry’s airdrop methods in a "reverse PUA" manner.

Previously, during the brand upgrade of Bitget Wallet, a slogan called "Crypto for Everyone" was mentioned. From the perspective of the "FOMO Thursday" product, they are indeed genuinely practicing this concept, starting with real, low-threshold, and universally participatory opportunities.

According to official news, the second "FOMO Thursday" will start at 4 PM on June 25, with an airdrop prize pool of 100,000 WCT. The first 20,000 participants will qualify for the draw. As long as you stake 10 USDT (BNB Chain), you can scratch off the lottery when the draw takes place the next day (June 26), and rewards will be distributed via the Solana chain. Interested friends can secure their spots and try their luck on Thursday.

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