WLFI aims to expand its crypto presence via the $TRUMP coin.

WLFI’s strategic investment in $TRUMP.

As part of its long-term treasury plan, Mr. Eric has declared that World Liberty Financial (WLFI) will purchase a sizable portion of the $TRUMP meme coin. This decision comes after a recent dispute over the creation of a cryptocurrency wallet bearing the organisation name, which has now been canceled.

A disagreement between the two cryptocurrency companies associated with the family appears to have been settled as World Liberty Financial, a business venture started by President and his sons, intends to invest in the president's meme coin.

Eric, who manages World Liberty Financial with Donald Jr., declared on Friday that the $TRUMP token had "aligned" with the business and would no longer be using a cryptocurrency wallet, which was the reason for the conflict between the two companies.

Some members of the cryptocurrency industry expressed surprise that Official memecoin failed to observe a more robust market response.

In an X post on June 6, He declared, "I am pleased to announce the $TRUMP Meme Coin has aligned with @WorldLibertyFi."

The wallet project has been officially canceled , a strategic move by world liberty financial in the $TRUMP meme Coin

Eric verified the strategic alliance between WLFI and the $TRUMP coin in a post on X. As part of its larger investment strategies, WLFI, the decentralized financial platform connected to the family, will purchase a sizable stake in the meme coin.

Eric declared, "We believe in a brighter crypto future, patriotism, and the notion of long term success." He emphasized that while WLFI's intended meme wallet will no longer proceed, its primary focus will be on creating and advancing the $TRUMP coin. Following the family's 2022 debut of their NFT collection, they made this promise to digital assets.

The platform's standing in the digital asset market is also anticipated to be strengthened by WLFI's treasury investment in $TRUMP. This purchase demonstrates a sustained interest in a cryptocurrency that is associated with President's  brand and a component of the growing cryptocurrency ecosystem that traces back to his family.

Wallet Controversy Causes Cease and Desist

The action follows a controversy around the introduction of a cryptocurrency wallet bearing the name that has now been abandoned. Sponsored by the NFT platform Magic Eden and Fight Fight Fight LLC, the wallet project was characterized as an official product associated with the name.

The family, however, immediately distanced themselves from the proposal. Barron, Donald Jr., and Eric all came forward to claim that they had nothing to do with the pocketbook. The Organization promptly responded with a legal cease and desist when the firms behind the wallet sent a cease and desist notice to the denial.

Following a dispute between family members and the wallet's makers, the wallet was eventually canceled. WLFI claimed in its lawsuit that it had to take this action to safeguard the integrity of the brand and make sure it doesn't seem connected to any illegal goods.

The impact of the President's family on the cryptocurrency market

The action solidifies the family's increasing clout in the crypto industry. The family only began to enter the digital asset paradigm with their NFT collection in 2022, in contrast to many others in the crypto and NFT worlds, but things are rapidly changing. The introduction of the $TRUMP meme coin in January 2025 was another significant step in this growth.

Additionally, World Liberty Financial, another business supported by the family, has been working to expand its decentralized finance platform. WLFI's stablecoin USD1 is intended to be a fundamental component of its financial ecosystem, in addition to supporting the family's engagement with Web3 technologies.

Thus far, the family's engagement in cryptocurrency has raised concerns about the interdependence of politics, business, and digital assets. The family has maintained that they were creative attempts to get into the cryptocurrency space, despite some detractors accusing them of being attempts to capitalize on the political clout of the brand.