Game retailer Gamestop Corp. (NYSE: GME), known for selling video games and consumer electronics, announced on May 28 that it had acquired 4,710 bitcoin. The company disclosed the purchase in a statement:

Gamestop Corp. (NYSE: GME) … today announced that it has purchased 4,710 bitcoin.

Gamestop shares rose nearly 3% in premarket trading following the news. The stock has gained about 12% year to date. As of Feb. 1, the company held $4.76 billion in cash, according to its annual report released in April. With bitcoin trading at $109,064 at the time of writing, the company’s holdings are valued at over $513 million.

This development follows a strategic shift introduced in March, when Gamestop updated its investment policy to allow allocation into digital assets, including bitcoin and U.S. dollar-pegged stablecoins. The new framework marked a turning point for the company, which has grappled with declining revenues and a retail model increasingly outpaced by digital distribution.

As part of its broader pivot, the video game retailer also announced plans to raise $1.3 billion to advance its bitcoin strategy in March, stating: “Gamestop expects to use the net proceeds from the offering for general corporate purposes, including the acquisition of bitcoin in a manner consistent with Gamestop’s Investment Policy.” The move echoes the high-profile crypto treasury approach of software intelligence firm Strategy (Nasdaq: MSTR), which has made bitcoin a central pillar of its financial strategy.

Strategy’s executive chairman, Michael Saylor, a vocal advocate for corporate bitcoin adoption, endorsed the shift earlier this year. After hosting a poll on social media platform X, Saylor said the results showed that Gamestop must buy over $3 billion to be respected by bitcoiners. While the current acquisition falls short of that figure, it marks a definitive step toward repositioning the game retailer in the digital finance space. Supporters argue this transformation could breathe new life into the company’s brand, while critics caution about the risks tied to crypto market volatility and Gamestop’s financial track record.

免责声明：本文章仅代表作者个人观点，不代表本平台的立场和观点。本文章仅供信息分享，不构成对任何人的任何投资建议。用户与作者之间的任何争议，与本平台无关。如网页中刊载的文章或图片涉及侵权，请提供相关的权利证明和身份证明发送邮件到support@aicoin.com，本平台相关工作人员将会进行核查。