Fair Access, Better Participation.

Author: Binance

Translation: Deep Tide TechFlow

Key Points

• Binance Alpha is revolutionizing the way users interact with Web3 by integrating on-chain discovery and trading directly into the Binance exchange, allowing ordinary users to participate easily without a separate wallet or paying Gas fees.

• The platform offers users early access to high-potential Web3 projects through exclusive Token Generation Events (TGEs) and airdrops, providing substantial reward potential and establishing a new user-centric standard for participation.

• With the launch of Alpha Points, Binance Alpha ensures users have fairer access to exclusive opportunities, rewarding active participation while driving user engagement and trading volume to new heights.

On May 19, 2025, the daily trading volume of Binance Wallet reached an astonishing $5 billion, capturing 95.3% of the share among the 12 major wallets tracked by Dune Analytics. This surge was primarily driven by Binance Alpha — an early access discovery platform integrated into Binance Wallet and the exchange, allowing users to engage with Web3 projects before they are widely released. The platform also enables participants to benefit from exclusive Token Generation Events (TGEs) and airdrops, which have shown significant reward potential. The success of Alpha is not just a one-time spike, but a fundamental shift in how people interact with Web3.

Interacting with Decentralized Networks

One of the biggest barriers to Web3 adoption has long been the complexity perceived or actually experienced by users: cumbersome interfaces, the need to manage wallets, handling Gas fees, and adapting to unfamiliar ecosystems.

Binance Alpha is changing this status quo. With its 2.0 update, Alpha brings the powerful features of on-chain discovery and trading directly into the Binance exchange, removing obstacles and opening the door to early opportunities for a broader user base. Users can now conduct on-chain transactions without a wallet, completing trades with just a few clicks, without worrying about Gas fees or technical challenges. For the first time, ordinary users can explore and participate in Web3 with the convenience and confidence of traditional trading.

Winson Liu, Global Head of Binance Wallet, stated that the surge in trading volume marks a shift in how users interact with Web3: “Binance Alpha is redefining how users discover early projects and earn real rewards — we are setting a new standard for user-first participation in Web3.”

Discovery, Access, and Additional Benefits

The advantages of pre-listing discovery and early access to tokens are a true differentiator. Binance Alpha has proven to be a potential pre-listing discovery tool: since its launch in December 2024, 18 tokens recommended on Binance Alpha have been listed on the Binance spot market, accounting for 43% of all new tokens listed during the same period, with about 10% of the tokens recommended on Binance Alpha listed on the Binance exchange. While listing is not guaranteed, few tools can match its track record of bringing high-potential assets to the attention of crypto users.

Many projects choose to exclusively host their Token Generation Events (TGEs) on Binance Alpha, attracting strong liquidity and user participation. This allows users to access high-potential Web3 projects at discounted prices early on. In the 15 TGEs launched through Binance Alpha in 2025, participants purchased tokens at an average price nearly 8 times lower than the first-day closing price.

Still, the virtuous cycle of Web3 participation brings more value to Alpha users. The platform also rewards active participants through regular airdrops. Since early May this year, Binance Alpha users have received eight token airdrops, accumulating rewards worth $1,076 per user based on the first-day closing price.

Fair Access, Better Participation

As the demand for Binance Alpha's exclusive TGEs continues to grow, we are introducing a points-based system to ensure fairer access opportunities and reward genuine user participation: Alpha Points. This scoring system prioritizes active users based on their Alpha token purchase volume, trading volume, and the balance of supported assets in Binance Wallet and the exchange.

Alpha Points are calculated on a rolling 15-day basis to determine user eligibility for TGEs and airdrops. In May 2025, we upgraded this system to include a consumption mechanism: points will be consumed when users confirm participation, transforming Alpha Points from a passive score into an active access credential.

“By rewarding active participation, we provide loyal users with a fairer pathway to high-demand opportunities while expanding Binance Alpha to support more outstanding Web3 projects,” Winson Liu stated.

The effects of Alpha Points are immediate and quantifiable. According to Dune's data, on the day this mechanism was launched, April 25, 2025, the number of active traders on Binance Wallet surged by over 58%, increasing from 44,967 to 71,228, making it the most active among all mainstream crypto wallets. Trading volume more than doubled, jumping from $48.46 million to $118 million within just 24 hours. This surge in participation not only reflects initial user enthusiasm but also lays the groundwork for expanding the Alpha program, attracting more promising Web3 projects, thereby further enhancing user utility.

Final Thoughts

We are committed to expanding the Alpha ecosystem by collaborating with top Web3 projects and strengthening incentive mechanisms to drive meaningful user participation and increase rewards for participants. Our goal remains to provide users with more access opportunities, rewards, and practical value.

Binance Alpha is redefining how people experience Web3. By eliminating the barriers of traditional on-chain interactions and combining early access with real rewards, Alpha makes decentralized networks intuitive, easy to use, and valuable, attracting a broader global audience. It is creating a more inclusive, rewarding, and user-friendly entry point into Web3. As we continue to expand this program, our goal remains clear: empower users, enhance access, and make the future of finance more participatory and unmissable. Step into this future with Binance Alpha today!

免责声明：本文章仅代表作者个人观点，不代表本平台的立场和观点。本文章仅供信息分享，不构成对任何人的任何投资建议。用户与作者之间的任何争议，与本平台无关。如网页中刊载的文章或图片涉及侵权，请提供相关的权利证明和身份证明发送邮件到support@aicoin.com，本平台相关工作人员将会进行核查。