Author: Fairy, ChainCatcher

Editor: TB, ChainCatcher

Is it "Yap-to-Earn" or "Earn-to-Leave"?

In the world of Crypto, "attention" is gradually becoming a tradable asset. Kaito has emerged as a star InfoFi project against this backdrop. Backed by top-tier capital such as Dragonfly and Sequoia, Kaito was once seen as an innovator in the "financialization of information."

However, just a few months later, more and more voices have begun to question its algorithmic mechanisms and ecological impact. Kaito aims to capture users' attention with AI algorithms, but at present, the community seems to have lost patience.

Is the Creator Ecosystem Being Destroyed?

The issue of content quality has been controversial since Kaito launched its "Yap-to-Earn" mechanism. The X platform is filled with similarly styled "in-depth industry analysis" posts, which are superficially rich in jargon and structured analysis but are, in reality, hollow in content, with interactive elements being mere formalities, resulting in inefficiency, repetition, and content created solely for profit.

Community member @0xcryptoHowe described Kaito's dissemination mechanism as "elevator advertising for Crypto." He pointed out, "The long-tail traffic effect of Kaito is essentially like elevator ads, constantly repeating content in a closed space, cycling through at different times." For the audience, this is indeed a method for quick memorization and exposure, but the problem arises: when the platform is occupied by "homogeneous content," KOLs are algorithmically pushed to repeatedly produce, ultimately forming an information closed loop—like being locked in a "sealed elevator" that plays ads non-stop, making it difficult to access genuinely valuable new content.

Meanwhile, Kaito's mechanism has been criticized by many for "free-riding" on the traffic of mid-tier creators. Crypto KOL @connectfarm1 pointed out that some mid-tier accounts, which typically have content valued at 500U or more, are willing to accept returns far below market value for Kaito. This strategy not only depresses the true value of content in reality but also limits some creators to expressing only 50% or even less of their potential.

Kaito may be making the standards for content creation monotonous, binding creators into a system oriented around "algorithms" and "scores." As community user @0xBeliever stated, "There are many standards for evaluating KOLs, but Kaito's emergence has made it somewhat singular."

Frequent Mistakes from the Team

In addition to the controversy over its mechanisms, the Kaito team has also encountered some minor incidents in its operations recently.

On March 16, Kaito AI and its founder Yu Hu's X account were hacked. Team member Sandra posted on the X platform stating, "The attacker chose to strike in the middle of the night in Yu Hu's time zone, taking control of the account while he was asleep."

Then, on April 27, founder Yu Hu announced that the platform accidentally backfilled a new algorithm to the past 12 months, causing users to see a longer time window while front-end data appeared incomplete.

Although neither incident caused severe consequences, the series of minor flaws has raised concerns about its stability.

Algorithm Controversy of "Relationship Over Everything"

Kaito's core selling point lies in its AI-driven content scoring algorithm, which claims to be able to identify valuable Web3 content. However, as users delve deeper, this algorithm has frequently sparked controversy.

User @Jessethecook69 climbed to the ninth position globally and first in the Chinese region on the Kaito Yapper leaderboard within just 24 hours, solely based on three "borderline" pieces of content. This inevitably raises the question: is this algorithm truly filtering for valuable information?

Many users have pointed out that Kaito places low weight on reading volume, with the algorithm focusing more on interactions between high-influence accounts. Worse still, some in the ICT (Inner Crypto Twitter) have begun to "band together," further amplifying this algorithmic bias.

Crypto KOL @sky_gpt bluntly stated that Kaito's algorithm is essentially designed to capture the institutional and top KOL market, severely damaging the ecosystem for ordinary creators. He noted that a 30k word piece of valuable content he wrote received a score almost identical to a 2k ad post bought by a project, while non-Kaito related content was systematically suppressed by the algorithm. "The top 50 KOLs are reaping huge rewards, while others find it nearly impossible to grow," he wrote, "Kaito is cutting off the path for newcomers to rise."

When newcomers are trapped under the invisible ceiling of the algorithm, and creators are forced to cater to algorithmic preferences, we can't help but ask: is an AI-driven content platform reshaping the information order, or merely replicating old power dynamics?

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