In an unlikely move, Gianni Infantino president of FIFA (Fédération Internationale de Football Association), announced that his organization is seeking to partner with crypto firms to launch a cryptocurrency dubbed “FIFA coin,” that takes advantage of the organization’s strong global brand, a $170 billion soccer industry, and the sport’s 5 billion fans. Infantino made the announcement on Friday at the White House Crypto Summit after President Donald Trump asked him to say a few words at the beginning of the event. “Imagine the potential that there is around the world, only in soccer, if we develop it,” Infantino said. “FIFA is very interested under my presidency, to develop FIFA coin, and to do it from here, from America.” He then invited summit attendees to help FIFA with the project. “I’m not an expert at all,” Infantino said. “If there is anyone here who is interested, team up with FIFA, here we are in the United States of America, and we will conquer the world of soccer with FIFA coin.”

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