Author: katexbt, Crypto KOL

Compiled by: Felix, PANews

Many people may want to become KOLs and have their own fan base in the crypto field. This article aims to share how to increase your follower count (on the X platform, but this applies to most other social networks as well).

Getting Started Requirements:

• You must have a certain love for writing and reading.
• A decent level of English; even if you don't have it, doing these things will help improve your English (which will be very beneficial later).
• This work is not a one-time effort but a "marathon." Even during low periods when posts do not receive enough attention, you need to persist.
• Purchase X Premium (Premium+ is not required).
• Having fun is the most important thing. If you are not enjoying this, it may not be suitable for you.

1. Choose primary and secondary fields. Actively reply to KOLs in that field. Replying and receiving good feedback in replies is key to going from 0 to 1000.

Besides the crypto field, there must be other things you are interested in; follow those accounts.

It could be electric cars, modern movies, retro films, comics, culture and politics of another country, retro technology, art, 3D artworks, classical art, programming, AI programming electronics/accessories, etc.

You should delve into these niches, follow the opinion leaders in these niches, and actively reply to them.

Identify the main figures: Who are the opinion leaders, and why are they popular?

The main accounts you follow should be in the crypto field; set notifications for all these mainstream accounts and be ready to respond promptly.

Reason: You need to maintain good relationships with the opinion leaders in these fields so that they pay attention to you, allowing the algorithm to prioritize you. You may be interested in things outside of crypto; following secondary fields can help divert attention from crypto Twitter.

2. Build a meme folder/image folder.

Never use GIFs from Twitter; they are very cliché, and the X platform algorithm will not prioritize them compared to your own images.

This is simple: download some popular ones, or just download anything interesting you see, and make it a habit. Creating your own would be a plus, but if your account is small, it may be misused and shared by others.

3. Always check recently published content. Stay updated on the headlines and be the first to show up. Post first, make it interesting, and then ask questions.

Timing is crucial. For example, my most successful tweet last week was copying 4 screenshots of articles about the Hayden/Meteora team from SolanaFloor. I did nothing but save 4 photos and add an interesting comment, yet it earned me 200 kaito Yaps points.

While I’m not proud of it, it was indeed effective.

This type of content is called "provocative content." While it shouldn't be the main content of your account, it can supplement your tweets and style. All successful CT people do this, even Musk.

80% of the time be enthusiastic, positive, and independent. The other 20% should show authenticity, coolness, a bit of negativity, and a touch of deception.

4. Try not to write more than 2 sentences in a block.

For example:

• This is a great example.
• A long sentence.
• Takes up more space on users' phones and tablets.
• So they have to spend more time.
• They scroll through your posts on their phones with their fingers.
• But don’t be annoying.

Of course, don’t overdo it, but on Twitter, you should write more paragraphs in a complete block. If there are 5 sentences in one paragraph, I would consider how to split it into 2x2 paragraphs to take up more space, making it more likely for users to interact.

5. In most cases, replying with a good image is better than just text.

Though it's a rumor, it's true. Don’t write a long paragraph/article without a good meme image; this is important.

6. Interact frequently with others and reply immediately when they respond, but ensure that the quality of that account is higher than yours (don’t waste time replying to accounts with only 50 followers that are likely bots).

7. Follow active accounts with 20-30k followers.

Most of these people are online, they enjoy chatting, and you can talk to them about many things, learning from them. Never let them feel bored, and don’t let them feel you have ulterior motives.

8. Reddit screenshots and other types of outrage bait and comments work very well.

Reddit is like a parallel CT; find some insights, provide a couple of sharp comments on the screenshots of those insights, and see if people will react. There are usually many interesting things happening, dig deep, and don’t be afraid to try it occasionally.

9. Do not reply to posts older than 12 hours (or even 4 hours), as user attention has already shifted to other tweets. Don’t expect others to pay attention to your replies because you are just a small account, and the views on a tweet will significantly decrease after 2 hours.

If it’s recent, it’s worth commenting/replying.

10. Unless absolutely necessary, do not add any hyperlinks in replies/posts (even if you are the original poster, just turn it into a long tweet). The algorithm clearly dislikes this and will greatly reduce priority.

11. Everyone loves original content or content stolen from other sites that has not yet been posted on X.

12. Write well, keep your thoughts coherent, and don’t be too verbose—users don’t have time to read too much.

This is why you should break it into paragraphs and why simple ideas are easier to go viral.

13. Follow those who excel at long-form analysis, then spend a few hours reading each post.

Look up every word you find difficult to understand to expand your vocabulary. Understand the message being conveyed, and always think:

• “What makes this person famous on CT?”
• “How can I replicate this and steal/borrow some of their aura?”

14. Have a memorable name on Twitter, avoiding any basic names, eth names, sol names, tags, and emojis that indicate loyalty to protocols that may not exist in 2 months.

These are all bad, meaningless, and not many people hold them. Moreover, you may never want to play any role in a project in the crypto field, as the hype around projects can fade quickly, and there’s no reason to build your brand around something that may soon go south. Although .hl .eth .sol are great now, do you remember Harmony's .one? Build your own brand.

15. Avoid cursing/ excessive cursing; the algorithm hates it.

Never argue with others in long tweets and replies; respect others. Every time you get into a heated, abusive argument, pretend you are being economically punished, as you indeed are.

16. Make people visually remember you through your writing style, topics covered, profile picture, cover, etc.

Have a style that allows users to recognize your post within 3 seconds of seeing the thumbnail.

This is a repetitive process; it may take you a year to find a style that suits you and gain maximum attention.

17. Before your followers exceed 4-5k, do not add links for projects/** communication/anything in your bio.

Even if your followers are double that number, your reach is still small. Even if half of them register (they won’t), you can’t make money from your small number of followers.

Try to build a website or Telegram/substack or something else in case you get banned/blocked, providing different writing forms for people to read.

18. When discussing a topic/ airdrop/ chain, tag the most influential people at the end; they are likely to respond, which is a good foundation.

Focus on niches and chains that don’t have many followers, as the community relationships there are tight.

19. This is a job you need to enjoy, and you should clock in daily. If you don’t like writing about crypto, write about something else, reply to other content. Just find something you enjoy.

20. Be genuine. Be yourself.

Don’t be afraid to let people know what you are going through and your true thoughts and actions (of course, only to a certain extent).

The "influencer economy" of 2025 is based on one thing—genuineness. You can be really crazy, face your mistakes sincerely, and change and "beautify" your content, your image, everything about you. But users (especially those with a bit of experience) can always tell who is genuine and who is just baiting without actionable advice, fake portfolios/P&L statements to attract attention.

You can also notice this trend on other platforms like Instagram, Xiaohongshu, and YouTube.

The era of influencers saying, "I’m happy every day, smiling, my life is great, and I want to share it all with you" is over.

After 2025, content creators need to be honest, relatable, and tell interesting stories; the algorithm will prioritize this.

No one wants experts (because there’s no real way to distinguish who is an expert and who isn’t), and no one wants a perfect image (because no one is perfect).

Everyone wants something relatable, original, amateur, and flawed content—just like all of us.

Related Reading: To Web3 Teams: KOL Marketing is a "Double-Edged Sword," How to Use it Correctly?

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