The new brand image will be gradually launched across all channels of OSL, in sync with the expansion of services and enhancement of user experience.

Hong Kong's only publicly listed company focused on digital assets, OSL Group (863.HK), today announced the launch of a brand new global brand image. The new design marks a strategic upgrade for the company in the rapidly evolving digital asset industry, as well as a further clarification of the company's mission and vision.

This brand transformation features a completely new brand identity and visual image. As the group expands its digital asset products and influence in global markets, OSL's new brand will gain stronger recognition and acceptance in target markets. This shift not only reflects OSL's firm commitment to continuous innovation but also emphasizes its mission to create a secure and trustworthy digital asset environment for individuals and businesses.

The new brand image aims to drive OSL's business growth, marking the beginning of a new phase in the company's development. It seeks to resonate with a broader global audience through a more international brand image, aspiring to become one of the top digital asset platforms.

Cui Song, Executive Director and CEO of OSL Group, stated: "Since the establishment of the OSL brand in 2018, we have continuously evolved in line with industry trends. This brand transformation is to uphold our core value: focusing on digital assets and simplifying complexity. By 2025, we will enter markets with clear regulatory frameworks, concentrating on our areas of expertise—integrating cryptocurrency applications into the financial system so that everyone and every business can benefit. This is how we realize our vision: open, reliable, and licensed."

The new brand image will be gradually rolled out across OSL's major platforms and channels, in sync with the expansion of services and enhancement of user experience, further strengthening the brand's market recognition and influence.

About OSL Group

OSL Group (863.HK), formerly known as BC Technology Group, is a leading enterprise in the digital asset field, dedicated to providing innovative and superior digital asset solutions for institutions, professionals, and retail investors.

OSL Group has a rich history and experience in this field, achieving remarkable results in compliance and excellence. OSL offers brokerage, institutional, and retail services, setting the highest standards for the digital asset industry.

The licensed digital asset trading platform under OSL Group, OSL, is the world's first insured and licensed digital asset platform approved by the Securities and Futures Commission, with the core service of providing clients with the highest standards of compliance and security. The platform is designed to offer advanced products with deep liquidity for professional, institutional, and retail investors, equipped with reliable customer support services.

At OSL Group, we firmly believe that the future of finance lies in digital assets, and we are committed to helping clients navigate this exciting and dynamic new world. Our expert team brings together extensive experience in traditional finance, technology, and digital assets, ensuring that clients receive the highest level of support and service.

For more information, please visit: group.osl.com.

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