After members of the Ethereum community criticized the network for its lack of online marketing (especially on the X platform), the Ethereum Foundation announced a new strategy aimed at enhancing the network's "social layer."

Original article: SageD.Young, Unchained

Translation: Yuliya, PANews

Following criticism from members of the Ethereum community regarding the network's lack of online marketing (particularly on the X platform), the nonprofit organization supporting the Ethereum ecosystem, the Ethereum Foundation (EF), announced a new strategy focused on the network's "social layer." This adjustment aims to optimize information dissemination channels and enhance the transparency of ecosystem information. This article will detail the specifics of this strategic adjustment, the background factors, market environment, and community reactions.

Dual Account Strategy Deployment

Earlier on Monday, the Ethereum Foundation not only launched a new X platform account Ethereum Foundation but also tweeted about "helloworldcomputer" through the Ethereum.org account, which publishes less original content. According to the official announcement:

• The Ethereum Foundation will primarily be responsible for sharing updates about the foundation team, project progress, funding information, and changes in the treasury;
• The Ethereum.org account will serve as a more active comprehensive account dedicated to sharing the latest developments across the entire ecosystem, including outstanding projects on Ethereum, builder stories, and global adoption.

It is noteworthy that these changes are not limited to the X platform but will also be implemented across other social networks such as Farcaster, Lens, and Bluesky. EF emphasized that this is just the beginning of the adjustments, and future optimizations of social media usage will continue based on the ecosystem's needs.

In response, Joseph Schiarizzi, a representative of Arbitrum and founder of the stablecoin provider Nerite, stated, "As builders of Ethereum, we have always hoped to see more active social accounts highlighting the exciting things happening in the ecosystem. I am looking forward to the upcoming changes."

Community Feedback

The announcement of this new social strategy stemmed from a debate earlier this year among several key figures in ETH regarding the discontinuation of the "Week in Ethereum" newsletter. WiE newsletter author Evan Van Ness and Ethereum Foundation's Josh Stark debated whether EF funded the newsletter and the reasons for its termination. This sparked several days of discussion, during which many community members expressed dissatisfaction with the foundation's marketing capabilities and the lack of activity on social media.

One user bluntly stated on X: "The Ethereum Foundation's ineffectiveness in public relations and narrative is a potential threat to the entire ecosystem, and the foundation has a responsibility to change this situation." Data shows that since June 2021, Ethereum.org has only published 14 original tweets, with no original content in 2023.

Additionally, Boost VC investor Mark Beylin pointed out in a forum that Ethereum's social layer faces a "gang-like" issue and suggested that EF improve its external communication methods. Ethereum developer Tim Beiko also called for strengthening social media as a "digital public square" to more effectively respond to community needs.

Market Performance and Funding Trends

In addition to the social media strategy, Ethereum's market performance and the foundation's fund management have also garnered widespread attention. In 2024, both Bitcoin (BTC) and Solana (SOL) reached all-time highs, while the price of ETH has not returned to its peak level of $4,878. In the last 30 days, the price of ETH has dropped by 18.7%, currently slightly above $3,100.

Meanwhile, on-chain data shows that EF sold 100 ETH on January 8, valued at approximately $336,000. Since January 2, the foundation has cumulatively sold nearly $13 million worth of ETH. Community members expressed dissatisfaction with the foundation's actions, arguing that it failed to effectively utilize social media to promote ecosystem innovations while selling ETH.

Whether the Ethereum Foundation's new social media strategy can successfully improve its interaction with the community and enhance Ethereum's global influence remains to be seen. However, this reform at least indicates that the foundation has begun to take the community's criticisms of its marketing shortcomings seriously, moving towards a more transparent and efficient direction.

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