Always stay positive, always be filled with tears of joy, always be full of passion, always be open and honest.
Author: Xie Jiayin, Head of Bitget for Chinese-speaking regions
Hi, hello, I am your old friend Jiayin. One year ago today, I joined Bitget, a crypto brand established for 6 years, as the Head of Chinese-speaking regions. Over the past year, I have had the privilege of leading an outstanding, innovative, and collaborative team to promote the brand building of BG in the Chinese-speaking regions, growing together with the industry and the community.
Last year, we officially launched a 2-year strategic partnership with La Liga (Spanish Primera División). The number of registered users exceeded 45 million, a 400% increase from last year, with monthly visits surpassing 30 million and daily trading volume exceeding $20 billion. According to CCData, Bitget's market share grew from 8.6% at the beginning of 2024 to 11% in Q3, firmly maintaining a position among the top four globally.
In addition, we expanded our professional compliance team, led by Chief Legal Officer Hon Ng, who was recognized by the Financial Times as one of the Top 20 legal leaders globally and previously served as General Counsel and Head of Government Affairs and Policy at Binance. In terms of compliance, last year we obtained a Bitcoin service provider license from the Central Reserve Bank of El Salvador, successfully acquired relevant licenses or completed registrations in Australia, Italy, Poland, and Lithuania, and launched crypto services compliant with local regulations in the UK. Furthermore, we are actively pursuing licensing applications and compliance work in over 15 countries and regions.
In the past year, we received 5,984 pieces of product experience feedback from users. The average response time for online customer service has been reduced to 40 seconds, with 692,823 online consultations completed and 1,824,581 support tickets resolved. We take every user's suggestions and opinions seriously and adopt them after careful consideration. We aim to provide users with safety and trust through a 24-hour, high-quality service attitude, becoming the warmest exchange.
The performance of BGB has been remarkable, with a 1,400% increase in 2024, successfully entering the billion-dollar club. From $0.6 at the beginning of the year to an ATH of $8.5 by the end of the year, the increase far exceeds that of global competitors' platform tokens. Of course, this is also thanks to the 21 Launchpools throughout the year that provided substantial investment returns for BGB holders, with annualized returns reaching up to 35%. In fact, this is not the first time BGB has excelled in the market. In the overall lackluster market of 2023, BGB still led all CEX platform tokens with a threefold increase over the year. I believe that BGB in 2025 will shine even brighter, providing greater value for global holders.
A year ago today, I mentioned, "Persist in walking with the community and resonating with users." This is not only my personal commitment but also Bitget's core value. Clearly, I have delivered, and Bitget has too. When faced with user doubts, we never shirk, evade, or procrastinate. For example, before the launch of $Dogs, we spent nearly a million dollars out of our own pockets to buy tokens for users affected by the project's witch; on October 7, we announced the investigation results and completed millions of dollars in compensation within 24 hours of the $BGB incident. These actions reflect our responsibility and commitment to our users.
Every Bitget employee always puts user interests first. We deeply understand that today's achievements are inseparable from the support and companionship of the community and users.
Today is the second day of 2025 and also the first anniversary of my joining Bitget. Looking ahead to 2025, I plan to focus on the following directions:
Strengthen the selection of spot launches to amplify wealth effects. Improve spot depth and liquidity, discover quality projects, and continue to be the first stop for quality assets. In 2024, over 15 launch projects eventually went live on Binance; our goal for 2025 is to achieve more and stronger.
Every day, find ways to make BGB a little better! Explore more hardcore application scenarios around BGB. In addition to the upcoming $BGB as multi-chain gas, we are trying to integrate with popular public chains and leading DeFi ecosystems to open on-chain trading scenarios. Gradually become the staking asset for mainstream lending, staking protocols, etc. Offline, we are connecting Bitget's premium payment card and merchants accepting BGB payments. The goal is very clear: to get more people to hold BGB and enhance confidence in Bitget and BGB. Here, I sincerely call on those who have benefited from platform tokens on other platforms to make BGB your first choice for regular investment! Set a small goal for BGB to enter the Top 10 in market capitalization.
Strengthen compliance operations to promote healthy industry development. Always adhere to a compliant and transparent operational philosophy, committed to providing users with a safe and reliable trading environment. In 2025, we will intensify our efforts to actively apply for compliance licenses globally to ensure legal operations in different markets.
Through these measures, we hope to create a more robust market environment for users, safeguarding their rights while promoting the healthy development of the entire crypto industry.
Always stay positive, always be filled with tears of joy, always be full of passion, always be open and honest.
Go BG in 2025! Go Jiayin!
Please give me your support.
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