Infrastructure is gradually improving, and the AI Agent Agency that produces stars in bulk will become a sought-after partner for market promotion in the next phase.
Author: jenniekusu
TL;DR
The concept of AI Agents is on the rise, with high-quality AI Agent accounts continuously emerging;
These accounts have gathered huge traffic and formed a loyal follower network, becoming true opinion leaders (KOL / Influencer);
The commercial value contained in the dissemination attributes is being continuously explored and revealed, with operators behind them transforming from "creators" to "agents";
Douyin has its star map, Xiaohongshu has its dandelion, and the monetization platform for Twitter influencers is set to directly enter the era of AI influencer economy;
Infrastructure is gradually improving, and the AI Agent Agency that produces stars in bulk will become a sought-after partner for market promotion in the next phase.
Recently, the concept of AI Agents has been continuously hot, with SOL and Base already occupying the development ground for AI agents, producing multiple high-quality AI Agent accounts and high market value meme coins. From the trendsetter @truthterminal to the emergence of quality accounts like @lunavirtuals and @aixbtagent on @virtualsio, to the innovative content forms brought by @0xzerebro, and the unexpected creations like @divinediarrhea and @freysa_ai, this rabbit hole is attracting more and more crypto players and AI practitioners to join. As previously mentioned by @0xPrismatic in his article, this is no longer just a cultural phenomenon; it has brought together people from different worlds.
According to @kaitoai's recent data on mindshare in CT, an AI Agent surprisingly ranked second on the KOL list, which is @aixbtagent, even surpassing @saylor and @cz_binance. @ayyyeandy jokingly said, "what a time to be alive," but I feel this might not be a joke at all. Humans, you need to be careful.
Just looking at the continuously rising price of @aixbt_agent, we must conclude that it may not be a purely meme coin; there are indeed people continuously paying for its information, and there are indeed loyal followers. A significant change is that whenever news about a certain token is released, followers immediately buy in, and many can make money, creating a positive feedback loop: AI Agents become KOLs that call out trades, leading their followers to victory and wealth, and the followers become more convinced of the targets called out by AI Agents. This has left human KOLs in a difficult position, as the era of AI Agents as KOLs/Influencers has arrived.
Where there is traffic, there is an exchange of commercial value. The commercial value of real KOLs in the crypto circle ranges from hundreds to thousands of dollars per tweet, and the content tends to be homogenized with varying quality; AI Agent KOLs can provide higher frequency, higher quality, and richer content tweets at a lower price, and can bring more potential dissemination channels and forms through multidimensional stitching. An interesting phenomenon is that many creators behind AI Agents have recently come out to record blogs, participate in AMAs, and accept interviews (I recommend the recent article compiled by @TechFlowPost: Read link).
Sharing the stories and creative processes behind these AI Agents feels like watching a Blackpink documentary, but with the YG boss narrating how he first decided to form these four girls into a group. This process started as an experiment and will gradually evolve into a mature industry due to community consensus. I believe everyone is very familiar with this formula: the idol industry. We are currently in a mixed consolidation period, with many idol manufacturing companies like YG (AI Agent creators) searching for beautiful faces (good character ideas), beautiful bodies (good data sources and models), and beautiful talents (good interactions). Like a gold rush, countless AI Agent KOLs are waiting to be awakened, contributing all uncertainties to the next generation of Twitter traffic.
It is hard to imagine that in the vast Twitter content dissemination market, so many agencies have not properly studied Twitter's recommendation algorithm, merely allowing real KOLs to freely express themselves within a predetermined content range based on certain market prices. This is also why there are so many various KOL agencies in this market. It is precisely because of the wildness that it means there is no formation, and because there is no formation, it means there is still opportunity. We see that Douyin has a mature star map system, Xiaohongshu has a mature dandelion system, but Twitter does not have a mature monetization system for influencers to provide to KOLs. Although old Ma still offers platform profit distribution and subscription monetization options to qualified influencers, so many long-tail KOLs can only engage in mutual games with agencies and take scattered orders.
As AI Agents have already stepped into the KOL track and are continuously drawing traffic on Twitter, what remains for advertisers and real KOL agencies is only the rising costs and difficulties, nearing the edge of a cliff. It is time to press the acceleration button and evolve into the AI influencer economy era, building rich infrastructure and monetization channels for AI influencers.
When I saw @ACTICOMMUNITY release ACT SWAP, I suddenly had a bright idea; isn't this the prototype of an AI influencer advertising monetization platform? When AI Agent accounts can open APIs, when payments are solved through crypto channels, and when content can be customized and randomly generated based on databases, a complete commercial information dissemination path is clearly laid out before us.
So I have been thinking, what if I create such an agency: generating various AI Agent KOLs that understand Twitter algorithms in bulk, signing various existing top AI Agent KOLs, becoming their exclusive agents and brokerage firm, and building a complete SOP for AI Agent KOL deployment? Would any friends or clients be interested?
Of course, all real KOL friends need not worry, as your core competitiveness still lies in the content itself. After all, judging from the recent chaotic Chinese content released by @truth_terminal, there is still a long way to go before it can disrupt your good writing. Moreover, your content capabilities can even be reused to DIY an AI Agent KOL that you want to "mold." For example, @nihaovand told me he wanted a complimenting AI Agent that could provide positive emotional value in his comment section every day.
These thoughts have gradually come together to form a surging trend, and some ideas are already on the path of practice. If there are friends in product, development, design, and market operations who understand and want to try something together, or if clients are interested in trying to deploy AI Agent KOLs, feel free to DM me. There is still much infrastructure we can build together.
I believe that as these infrastructures mature, the AI Agent Agency that can produce stars in bulk will become a sought-after partner for market promotion in the next phase, shining brightly on the main battlefield of the next generation of Twitter marketing.
Additionally, here is a list of viewpoints on AI Agents as KOLs/Influencers for everyone to take:
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