The latest AI technology combined with human expertise has fundamentally changed the fight against the theft of creative ideas. ‍‍‍‍

Written by: Heart of the Metaverse

Research shows that 71.6% of consumers unknowingly purchase counterfeit goods while seeking genuine products, making it difficult even for the most vigilant consumers to distinguish between real and fake.

Worse still, one-third of counterfeit products are purchased on platforms different from those originally advertised. Counterfeiters are operating across multiple platforms and channels, making it harder for brands to track and enforce their intellectual property rights.

It is based on this issue that MarqVision was born, committed to safeguarding and building a future driven by original thinking, creativity, and innovation.

01. 1-Minute Project Overview

1. Project Name: MarqVision

2. Established: 2020

3. Product Introduction:

MarqVision's core product is a comprehensive brand protection and intellectual property management platform that leverages AI technology and big data analytics to help businesses combat counterfeit products globally, identify infringement, and provide legal support.

4. Founding Team:

• Mark Lee: Founder and CEO, who established the company while pursuing his JD at Harvard Law School.

5. Funding Status:

• On September 28, 2021, completed a $5 million seed round led by SoftBank and Y Combinator;
• On August 2, 2022, completed a $20 million Series A round led by Atinum Partners and DST Global;
• On October 2, 2024, completed a $16 million Series A round led by Altos Ventures.

02. Marq AI Supports Brand Protection

With the rapid development of e-commerce platforms, the surge in counterfeit goods and brand infringement has led many brands to suffer reputational and economic losses. Counterfeit goods and digital piracy are no longer just a nuisance but a $2 trillion global issue.

Not only physical goods, but 3% of counterfeit purchases are now made through AI chatbots, with counterfeiters hiding behind private messages, making it nearly impossible to catch them without advanced technology. Traditional brand protection methods struggle to cope with this trend, while advancements in AI technology provide new ideas for brand management.

Given the accelerating shift in business models faced by today's enterprises, it is time to use new weapons.

MarqVision, with the latest $16 million funding, launched its new generative AI product, Marq AI:

• Conversational Assistant: As social commerce thrives, unfortunately, counterfeit transactions hidden in private messages are also flourishing. The Marq AI conversational assistant uses AI to scan and analyze messages across platforms and languages for the world's largest brands, achieving an accuracy rate of over 99% in identifying counterfeit sales. It collects the evidence needed for swift action while staying ahead of the evolving strategies used by counterfeiters to hide their activities.
• Smart Dashboard: Data is only useful when actionable. The redesigned dashboard not only displays pie charts and numbers but also provides users with detailed insights into why each item is flagged as counterfeit. No more inflated detection numbers, only factual analysis of the detected items.
• Automated Copyright Workflow: Since the outbreak of the pandemic, digital piracy has increased by 36%, and businesses need faster, more scalable ways to handle copyright infringement. Marq AI automates the entire process, from data collection to sending enforcement notices. Tasks that previously took 20 hours a week can now be completed with just a few clicks.
• Intelligent Enforcement: What sets Marq AI apart is its ability to continuously learn and improve. Over time, Marq AI becomes smarter, capable of automatically executing enforcement actions such as sending takedown requests and soft notices, saving the expert team significant time in enforcing infringement actions against clients.

03. MarqVision × Xiaomi Indonesia

Since its establishment in 2010, Xiaomi has rapidly grown into a leading global smartphone manufacturer and one of China's top enterprises. In Indonesia, Xiaomi has significant influence but also faces challenges from counterfeit products and intellectual property infringements that threaten brand value and hinder market expansion.

To maintain growth and customer trust, Xiaomi Indonesia recognizes the importance of protecting brand reputation and intellectual property. As the central management head of Xiaomi Indonesia, Farid Harahap is responsible for ensuring smooth company operations, including legal compliance and intellectual property protection. At the same time, Xiaomi Indonesia must also address the issue of parallel imports, which infringe on its intellectual property.

Given the wide and complex product portfolio, Xiaomi Indonesia chose to collaborate with MarqVision to optimize its brand protection processes using the latter's technology. Xiaomi selected 500 product assets for protection, and MarqVision's AI software regularly scans online markets to identify and report counterfeit products and infringing accounts, tracking and identifying repeat offenders through seller intelligence features.

Harahap emphasized that MarqVision's rapid response and customized services are crucial for Xiaomi Indonesia, helping the company balance business expansion, counterfeit risk investigations, and social responsibility commitments. This collaboration has enabled Xiaomi Indonesia to mitigate the impact of counterfeit products on revenue and brand reputation, enhancing consumer awareness of genuine products, especially in the Indonesian market, where counterfeit issues are severe, contributing to national economic growth and employment.

With MarqVision, Xiaomi Indonesia successfully increased the success rate of removing infringing products to 99%, automatically detecting 5,000 products monthly without additional effort to expand the scope of protection. This innovative brand protection strategy ensures Xiaomi's long-term business growth in the Indonesian market.

04. The Fight Against Piracy is a Long Road Ahead

TikTok, a massive platform attracting 1 billion users globally each month, is facing a severe challenge with the proliferation of pirated content. From classic films to the latest blockbusters, unauthorized content snippets frequently appear in users' feeds, raising concerns about copyright protection. Particularly among the younger demographic, the consumption of pirated media is becoming normalized, further complicating the fight against piracy.

TikTok's transparency report shows a continuous increase in intellectual property infringement cases in recent years. Although TikTok is willing to collaborate with businesses on brand protection efforts, the growing user base and limitations in content review mean that brands still need to fend for themselves to ensure their intellectual property is not infringed.

The impact of piracy on the media industry is profound. It not only deprives copyright holders of revenue from the use of copyrighted media but can also lead to viewer dissatisfaction with the media experience.

While some brands attempt to use TikTok as a promotional platform, encouraging users to switch to paid platforms for a better viewing experience, this strategy has yet to prove successful. At the same time, media payments on TikTok are generally low, making it difficult for media companies to gain substantial returns.

In the face of piracy issues on TikTok, brands need to take proactive measures to protect their intellectual property. On one hand, they can rely on TikTok's platform to cooperate with takedown requests for infringing content; on the other hand, brands also need to take the initiative to leverage technologies such as AI to monitor and combat piracy.

In summary, whether on the TikTok platform or other media and brands, the issue of piracy has always been a complex and severe challenge. However, with the rise of AI copyright protection platforms like MarqVision, this problem is expected to be effectively alleviated. Only through the joint efforts of platforms, brands, and consumers can a healthy and sustainable social media and consumption environment be built.

Reference Links:

1. https://www.marqvision.com/

2. https://www.kedglobal.com/artificial-intelligence/newsView/ked202410040014

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