The second half is not only the application center, but also the core of the ecosystem
Author: Deep Tide TechFlow
From the satisfaction of primitive hunting and gathering to the instant feedback easily obtained through various digital media in modern society, it seems that human development has always been pursuing a key neurotransmitter in the brain: dopamine.
Dopamine is not just a simple "pleasure factor", but also the core force that drives human pursuit, learning, and adaptation. However, dopamine is both a reward and a dilemma. In the cryptocurrency market, the influence of dopamine is further amplified: whether it is the speculative cryptocurrency market or the recent rise of Telegram Mini Game, various addictive reward mechanisms cleverly exploit human desire for dopamine, bringing unprecedented user stickiness and economic models.
Existence is reasonable. Temporarily setting aside the condemnation of blind addiction mechanisms, delving into the current trend of mini-games in the Telegram×TON ecosystem, we can't help but ask: Does this economic model based on instant gratification have true sustainability? The "click to send" game mode undoubtedly constantly triggers the reward center in the user's brain, but dopamine comes and goes quickly. Can the game mode relying on short-term pleasure evolve into a long-term stable economic ecosystem?
Following the success of Notcoin, the "Tap to Earn" model has once again attracted market attention. Catizen, which is considered a representative product in the same race track as Notcoin, has attracted widespread attention in the market. On the surface, Catizen is another representative "Tap to Earn" game after Notcoin. However, if Catizen is simply seen as another short-term project manipulating dopamine mechanisms, the opportunity to understand its true potential may be missed.
Just in time for the TGE, this article will delve into the development and planning of Catizen, and through analyzing Catizen's operational data, strategic layout, and its token planning, see how Catizen, as a phenomenal game, seamlessly connects the impressive "first half" to the promising "second half" after TGE.
Catizen's first half, the traffic brought by the phenomenon
With carefully designed game mechanics and market expectations, Catizen has taken the lead in the "Tap to Earn" craze. The user growth problem that many project parties find difficult is naturally not a problem for Catizen, which is well versed in the charm of dopamine economics.
Dopamine-driven growth myth
Catizen, which openly embraces the huge traffic dividend brought by "Tap to Earn", has already achieved impressive results in terms of data alone: as of September 16th, Catizen has attracted over 3 million on-chain active users, 2.2 million Telegram premium users participating, and a recent weekly user growth of 4.7 million, with a total of over 39 million players and revenue exceeding 31 million USD.
The strong pay-based model has also attracted a considerable number of high-quality paying users. With high traffic, high retention, and strong payment, from the perspective of a Telegram Mini Game, Catizen's current performance can be considered excellent.
Outstanding operational results are inevitably inseparable from an experienced and outstanding operation team. Catizen is issued by Pluto Studio Limited, a game studio with over 30 developers focusing on technology. Pluto Studio Limited also provides technical support for many Mini Games in the Catizen Miniapp Center.
The excellent Pluto Studio Limited has also been favored by many institutions and received investment support from Binance Labs, HashKey Capital, Folius Ventures, and The Open Platform.
However, Catizen is not just passively harvesting traffic and stopping the project at a simple "click to earn money" model. Instead, it actively uses this hard-won user attention to cleverly guide them into deeper ecological participation. The millions of active users are not just chasing short-term click rewards, but are also subtly entering a carefully designed ecological network.
Traffic sets the stage, ecology performs
From the million-level user growth to strong payment conversion, and then to the favor of well-known investment institutions, Catizen's first half is undoubtedly a success.
The team knows that this is just the beginning. The real challenge is not how to obtain traffic, but how to convert this traffic into long-term value in the highly competitive Tap2Earn track. From the beginning, Catizen's goal is not to "crazy hoard stock" in the mini-game track, but to choose to "increase stock", viewing the advantages accumulated in the first half as a springboard to a larger goal, and relying on traffic to start building a comprehensive ecological system with huge value, creating a truly sustainable business ecosystem.
The second half is not only the application center, but also the core of the ecosystem
As a core part of Catizen's ecological development strategy, the Miniapp Center has taken on the important task of connecting the first and second halves of Catizen.
Miniapp Center
The Miniapp Center is Catizen's ecological application center, providing users with a variety of application choices based on different user profiles. The Miniapp Center seamlessly connects to Catizen's traffic by embedding the interface entry into the Catizen application.
Including Catizen, the current Miniapp Center has launched ten applications. In addition to the flagship game Catizen, the data performance after the launch of Mini Game Bombie for GameFi&Meme enthusiasts and the Telegram trading bot Vanilla Trading Bot for cryptocurrency investment players is remarkable.
Bombie: A playable Meme game
Since we are talking about mini-games, we have to mention the most popular mini-game platform globally in recent years—WeChat Mini Program. In the past two years, various WeChat mini-game advertisements have flooded various social media applications. Its simple and addictive gameplay and the mechanism design that makes people unable to control their desire to spend money have made WeChat Mini Program the most profitable game platform globally.
Bombie has successfully replicated the addictive game mechanism of WeChat mini-games to Telegram, while also incorporating some Web3 elements: it has introduced a token airdrop mechanism similar to Dogs, combining the "open box upgrade unlimited flow monster hunting" gameplay with Memecoin airdrops, allowing players not only to actively spend money for the rewards of opening blind boxes, but also to have the motivation to "actively make money" based on the mechanism of randomly dropping Memecoin in the game.
In less than three weeks after its launch, Bombie has achieved self-employment: the total number of users has exceeded 1.7 million, with daily active users exceeding 700,000, and over 40,000 daily paying users, with total game revenue exceeding 200,000 USD within two weeks.
Vanilla Trading Bot: Making BTC trading more accessible
Vanilla Trading Bot is an innovative trading tool that allows users to participate in BTC trading with extremely low cost and risk, with users being able to operate a trading volume equivalent to a complete Bitcoin with less than $10.
The operation principle of Vanilla is quite creative: Vanilla actually provides the purchased BTC in the background, and users can profit from price fluctuations on the Bot without actually buying or holding Bitcoin. This reduces the entry threshold and eliminates liquidation risk, so users do not have to worry about huge losses from extreme market conditions because they do not actually "hold" the traded assets.
Since its launch on September 4th, without promotion or traffic diversion, Vanilla Trading Bot has already garnered 1.8 million registered users, 500,000 active traders, and a daily trading volume of millions of transactions.
Catizen Task: A specific use case for traffic connection
As mentioned earlier, the Miniapp Center chose the entry mode of Catizen game's built-in window. Similarly, Catizen also uses "built-in traffic" in the ecological flow mode: it directly diverts traffic from the Catizen game to other applications in the form of Catizen tasks + airdrop rewards, and the top function of the Miniapp Center itself has traffic diversion capabilities.
Success behind the scenes
The rapid launch and success of Bombie and Vanilla Trading Bot demonstrate the team's outstanding ability to rapidly develop, migrate, deploy, and optimize products.
Behind the systematic success is the Catizen team's continuous testing of SDK and testing engines for more than half a year before the project went live. So, although it quickly gained popularity and turned a profit, the entire Catizen ecosystem is not a rapid product of overnight success. Replicating the same achievements will require considerable time and experience accumulation.
In summary, the positioning of the Miniapp Center is as an application incubator and traffic center within the Catizen ecosystem, helping new applications within the ecosystem to quickly incubate and launch through application launches and ecological joint diversion. The success of Bombie and Vanilla Trading Bot also proves the effectiveness of the Catizen Miniapp Center and sustainable business models from a data perspective. In the future, this mature business model can continue to be used in the segmented sectors of the ecosystem.
In the planning of Catizen's second half, there is not only a breakthrough in the Miniapp Center model bottleneck, but the Catizen token $CATI also runs through the entire ecosystem, becoming the link between users, games, and the overall ecological economy.
CATI Token: Capturing diverse ecological values, rejecting the "one-size-fits-all" approach
Although Catizen's early market appeal mostly comes from the upcoming coin issuance, in the overall ecological layout, Catizen's attitude towards the project's token is not a one-time thing, but it endows the token with long-term multiple value capture capabilities.
TGE imminent, airdrop distribution details
Catizen will distribute $CATI airdrops to players at the Silver level and above, and all shares of the TGE belong to the community, with the following distribution details:
Airdrop and ecosystem: 43%
Airdrop: 34%
15% released at TGE (Token Generation Event) 100% for first season player rewards
19% released at TGE 0% for future season airdrop activities
Launchpool: 9%, 100% released at TGE
Total release amount in TGE stage: 30.5% (of total supply)
Player airdrop: 15% (50% of TGE release amount)
Launchpool: 9%
Liquidity: 5%
Treasury: 1.5%
Diverse use cases, real benefits for holders
Looking at Catizen's long-term plan, it is clear that "one-size-fits-all" is not the ultimate goal for $CATI. Catizen has designed multiple use cases for $CATI:
- Universal currency throughout the ecosystem
$CATI will serve as the universal currency for the Catizen ecosystem, Miniapp Center, Launchpool, and Open Task. Users can seamlessly interact with the entire ecosystem using $CATI, from in-game purchases to participating in new project launches, creating constant demand for $CATI within the ecosystem.
- Discounted purchases in games
Users holding $CATI can purchase items and services at discounted prices in various games in the Miniapp Center. Combined with the game's human nature mechanisms, the cost of spending money or time in the game is effectively reduced.
- Launchpool staking rewards
In Catizen's ecosystem, Launchpool is undoubtedly a top priority. As early as May, Catizen conducted a trial mining in the game, with over 170,000 users successfully participating despite the high entry requirements, yielding excellent results.
The current airdrop query page has been launched, and Catizen users can already query airdrops in the game and stake $CATI airdrops at different exchanges to receive corresponding exchange token rewards, earning additional income with a maximum APY of 600%. According to the latest data, nearly 1 million $CATI holders have participated in staking, with a total stake of over 14.4 million $CATI, exceeding 10% of the TGE circulation.
- Long-term benefits
As the main token of the ecosystem, future applications within the Miniapp Center will share project earnings with $CATI holders in different forms. Given Catizen's development speed, holding $CATI to receive passive income will no longer be difficult.
- Ecological governance voting
In the future, hundreds of mini-games are planned to land in the Miniapp Center, and to ensure a diverse user experience, the Miniapp Center may also gradually launch current well-known Web2 games. At that time, holders can vote to decide whether the ecological applications will go live.
Through diverse long-term use cases, $CATI has successfully integrated itself with various aspects of the Catizen ecosystem. The coherent design logic of "the more you hold, the more you have" not only protects holders, but also reaffirms the development direction of the ecosystem in the future: sustainable development is not just talk.
Conclusion
Through its continuous growth of positive cash flow, Catizen not only verifies the feasibility and sustainability of its business model, but also demonstrates its competitiveness in the TON ecosystem and the entire crypto industry. In the current market environment filled with the narrative of "Mass Adoption," Catizen's alternative approach is actually moving towards a more practical and sustainable business ecosystem.
Unlike many projects that simply emphasize the "breaking the circle" strategy to attract external users, the business ecosystem built by Catizen is more like a participation path that truly considers Web3 users.
This inside-out Mass Adoption may be the correct path to breaking the circle.
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