The alliance will be composed of top CEX, including Bitget, HTX, MEXC, and Poloniex.

The global consumer-grade public chain Morph plans to launch a centralized exchange alliance. As an industry initiative that encompasses top CEX, the alliance aims to support all outstanding and promising blockchain projects and developers. Currently, leading CEX such as Bitget, HTX, MEXC, and Poloniex will be key components supporting ecosystem development.

The Morph centralized exchange alliance will provide higher visibility for blockchain projects and developers in the exchange ecosystem, increase their market share, and offer a wider range of liquidity options. Top exchanges including Bitget, HTX, MEXC, and Poloniex will serve as key components supporting ecosystem development.

The involved CEX will receive high-quality project channels reviewed and approved by the Coalition’s Integration Committee, reducing the resources required for project exploration and due diligence. Projects approved by the Integration Committee will have the opportunity to be directly showcased to participating exchanges, which will independently make all listing decisions.

In addition, Morph will create a richer on-chain ecosystem incentive for partners' platform tokens, generating more benefits for centralized trading. Morph will also benefit from the growth of TVL, enabling seamless on-chain interaction, ultimately driving greater decentralization and benefiting both exchanges and Morph.

"Morph prioritizes sustainable development and substantial support for the community," said Cecilia Hsueh, Co-founder and CEO of Morph. "Instead of simply providing funding, we are committed to providing builders with the essential resources needed to launch and expand their markets. This will be achieved through initiatives such as the centralized exchange alliance and investment alliance. By providing a clear path for projects to access potential financing opportunities from top exchanges and leading VCs, we can bring meaningful impact and long-term strategic success to blockchain projects."

The establishment of the alliance marks a crucial step for Morph towards developing sustainable, user-centric applications, and is also one of the countdown actions for the upcoming Morph mainnet. It officially opens a new chapter in the consumer market, where projects go from conception to launch and expand to the mass market. As Morph continues to develop its core mission of bridging the gap between blockchain projects and real-world usage, the blockchain industry will usher in a new era for users.

About Morph

Morph is a fully permissionless EVM L2 that combines Optimistic and ZK Rollup technologies, offering unlimited possibilities in finance, gaming, social media, and entertainment. It is also the first Ethereum L2 to adopt and launch a decentralized sequencer, in line with the core principles of Web3: decentralization, censorship resistance, and security. The chain is built for mainstream audiences such as gamers and social media users, making it a user-friendly option for developers to build such applications. Bitget, a leading cryptocurrency exchange, is an early investor in Morph and will continue to play a role in the development of the Morph ecosystem alongside other investors.

The founders of Morph bring unique backgrounds and perspectives to the company. Cecilia Hsueh, Co-founder and CEO of Morph, previously founded the globally top-tier crypto derivatives exchange Phemex. Azeem Khan, Co-founder and COO, was formerly the Head of Impact at Gitcoin, where he helped lead one of the most well-known funding projects in the field. Together, they founded Morph to empower those historically excluded from the traditional financial system.

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