The meme craze has brought attention to a more revolutionary concept, User Generated Asset (UGA), quietly rising behind the scenes.

The shot that Trump dodged has captured the world's attention. Of course, the crypto world is not absent from this attention feast.

As a hotbed for monetizing attention, the crypto industry is one of the most globally focused areas. After the shooting incident, various related Memecoins emerged one after another, and the myth of crypto wealth creation once again swept the screen. This shot seemed to inject a shot of adrenaline into the crypto market, reactivating assets of all sizes.

Memecoin has guided the industry's attention and become the vanguard of several market revivals. Behind the meme craze, a more revolutionary concept, User Generated Asset (UGA), is quietly rising.

"The meme craze" showcases the charm of creativity and free expression in the crypto world. The true breakthrough of the UGA concept lies in combining user asset sovereignty with coinage rights, embodying the cultural connotation of memes, and empowering individual users with the ability to freely create and issue digital assets.

We.Rich is not only the creator of the UGA concept but also a pioneer in this field. In this wave of asset creation revolution, We.Rich, with its innovative concept, has successfully secured the first round of financing in the UGA field. The $2 million investment led by Folius Ventures and Animoca Brands fully demonstrates the industry's recognition of We.Rich as a leader in the UGA field.

We.Rich positions itself as a UGA platform, not just another Memecoin launchpad, intending to be the key product that leads the crypto world into the UGA era, combining the spirit of free creation in memes and the democratization of asset issuance.

This article will delve into how We.Rich, as the leader in the UGA field, is redefining the creation and trading of digital assets and how it is changing the landscape of the crypto world.

UGA: Asset Equality Revolution in the Web3 Era

The Web2 era witnessed the democratization of content creation. The rise of social platforms such as TikTok, Xiaohongshu, and Instagram has led to explosive growth in User Generated Content (UGC), giving ordinary people the opportunity to achieve success through content creation and fully demonstrating the huge potential of individual user content creation. These platforms not only provide "unknown" individuals with the opportunity for overnight fame but also have permanently changed the landscape of content creation. In the Web2 era, we clearly see UGC surpassing PGC with significant advantages, becoming mainstream.

However, when attention turned to the crypto field, some familiar problems were still present.

Despite the continuously evolving asset issuance methods providing new possibilities for wealth creation, ordinary users still face significant technical and financial barriers when exercising asset issuance rights.

Professional Generated Assets (PGA) still dominate. Whether from the perspective of the current market size gap or the differences in player composition, PGA currently far exceeds UGA. Large institutions, professional teams, and experienced individuals still dominate the issuance and creation of crypto assets.

Just as Web2 witnessed the rise of UGC and eventually surpassed PGC, Web3 will undergo a similar evolution. The emergence of the UGA concept is precisely to drive the realization of this trend.

The transition from PGA to UGA is not just a change in industry and era trends but also represents the true democratization and equality of the crypto world. It will open the door to asset creation for ordinary users and has the potential to completely change the face of the crypto economy. Just as the rise of UGC in the Web2 era completely changed the ecology of content creation, UGA empowers every individual to mint and issue their own digital assets, becoming the vanguard of the asset creation revolution in the Web3 era.

Natural Compatibility with the Base Ecosystem

As a backer of the Coinbase Layer 2 solution, Base not only inherits the advantages of EVM but also has the support of Coinbase's strong background resources.

This year, the Base ecosystem has shown a thriving trend, with successful Memecoins such as $DEGEN and $MFER emerging in the first half of the year, and the recent hot $MIGGLES has even repelled a wave of market skepticism.

The continuous and genuine ecological vitality and technological innovation of the Base ecosystem, coupled with the introduction of the Coinbase Smart Wallet, have created unique conditions for the large-scale application of UGA. We.Rich has recognized the perfect compatibility between the Base ecosystem and UGA and has decided to build its platform on Base, laying the foundation for future sustained growth.

UGA Concept Pioneer, We.Rich's Mechanism Innovation

In the Web2 era, creators could harvest their own value through creativity, and a crucial factor was that creation was completely free. Publishing an article, uploading an original song, or posting a creatively crafted short video—all of these were free, giving creators enough room to create and align their creativity with their self-worth.

However, in Web3, where even breathing incurs gas fees, showcasing creativity? Yes, but it comes at a cost.

Even putting a piece of text or an image on the chain requires spending gas, let alone issuing one's own assets. Layered fee mechanisms and certain entry barriers have hindered a considerable number of creators from transitioning from Web2 to Web3.

As the inventor and advocate of the UGA concept, We.Rich's design philosophy revolves around "allowing everyone to create assets with zero barriers and become a founder." Let's delve into how We.Rich achieves its core functionality through special technology:

One-Click Free Deployment, Seamless Conversion from Creativity to Assets

By combining the Bonding Curve and Coinbase Smart Wallet, We.Rich has simplified the personal asset issuance process.

Compared to assets launched directly on Uniswap, We.Rich provides liquidity guarantees for asset issuance and locks assets at the underlying code level, ensuring that scams and rug pulls no longer exist. Additionally, all token issuances on the We.Rich platform are in ERC-20 format, enabling rapid listing on various exchanges.

Not only does it provide a fair launch mechanism, but it also offers liquidity and security guarantees, providing early participants with a real opportunity to obtain high returns. We.Rich takes fair launch seriously.

Through the Coinbase Smart Wallet, users can complete wallet setup in just a few simple steps and start Web3 interactions. At the same time, We.Rich covers the user's transaction fees, pioneering the reduction of asset creation costs to zero. Users can create a complete, secure, fairly launched, and liquid asset without paying gas fees or providing initial liquidity.

We.Rich is lowering the entry barrier for users to Web3 to a level comparable to Web2, making Web3 UGA accessible to every ordinary person, just like Web2 UGC. More importantly, the introduction of the Coinbase Smart Wallet paves the way for We.Rich's mass adoption. By eliminating technical barriers, reducing costs, and providing security, We.Rich is creating a pathway for millions of users to easily enter the Web3 world, leveraging the brand effect of Coinbase.

Everything Can Be Tokenized

There is nothing that cannot be tokenized. The medium for the dissemination of hot events or internet memes is not limited to images and text; video content is currently a popular carrier of information. We.Rich is no longer limited to token issuance of images or text content; video content files can also be part of asset issuance. The unique pixel style and the waterfall information flow design similar to social media apps like Xiaohongshu represent We.Rich's innovative product design. The comprehensive information display design breaks people's inherent understanding of Web3 products and enhances users' social sharing needs.

To further expand the application scope of UGA, the team is developing the functionality to tokenize any link and file, tokenizing everything.

AI Recommendations to Bring UGA Closer to Users

We.Rich's long-term vision relies on the support of an excellent team, with professionals from tech giants such as Tinder and Microsoft who have been involved in the development of Tinder's recommendation system. Leveraging this experience, We.Rich has proposed and developed an AI personalized asset recommendation system from the beginning. In the face of the surge in Memecoin issuance, this system will analyze users' wallet data and recommend potential assets to users from multiple dimensions based on their interests and profiles. The efficient distribution capability of the AI engine also provides higher exposure for assets issued by ordinary individuals, ensuring that everyone's assets are visible in the market.

In the future, the We.Rich team plans to introduce a series of features such as bullet comments, live streaming, AI-generated content, and a VIP system, aiming to provide efficient UGA while maintaining the platform's multidimensional appeal. This will further enhance the platform's social attributes and user stickiness, making UGA more down-to-earth and easier to spread.

WeRich's UGA Vision: Integration of Social, Financial, and Governance

As a pioneer in the UGA field, We.Rich's forward-looking vision and grand long-term plans have gained recognition from the investment market, providing significant competitive advantages in terms of background and product concepts.

First UGA Platform with Institutional Support

We.Rich has secured a $2 million investment led by Folius and Animoca. These two investment institutions have rich experience in consumer applications and provide strong endorsement and resource support for We.Rich. Additionally, We.Rich will also collaborate with Mocaverse to provide a window for Mocaverse holders to quickly issue UGA assets.

Founder Rich Program

Adhering to the "We Rich Together" concept, We.Rich provides additional rewards to every user who issues assets on the platform—20% of the trading fees for the issued assets and a 0.1 ETH reward whenever the user's issued asset "graduates" (listed on Uniswap). This innovative incentive mechanism truly allows everyone to become a project founder, enabling ordinary users to become their own "Satoshi Nakamoto."

Deep Integration with Farcaster

We.Rich, committed to bringing users closer, has also set its sights on social applications in the crypto field. By integrating with the native crypto social app Farcaster, users can directly use their Farcaster identity to log in and operate on the We.Rich platform, seamlessly connecting users' social identity with their digital asset management, creating a unified online identity and asset management system.

Through Farcaster's Frame feature, We.Rich can simplify the complex UGA concepts and operations into a user-friendly embedded interactive experience.

By further lowering the threshold for asset issuance, making personal asset issuance simpler, and leveraging Farcaster's social graph and strong user base, We.Rich aims to achieve a new era where asset issuance operations and attention-grabbing cold starts are completed at lightning speed.

Token Economy: The Future of $RICH

After communicating with the We.Rich team, it is clear that unlike many platform projects with vague token issuance plans, the We.Rich team has a clear plan for token issuance and intends to issue its governance token $RICH in the future.

In token distribution, We.Rich will directly link the future distribution of $RICH to users' contributions on the platform. The distribution weight will be measured based on the quantity, quality, and trading volume of created assets, ensuring that early participants and active contributors in the community receive a fair proportion of $RICH tokens.

The future use cases of $RICH tokens will cover various aspects, including but not limited to fee commission buybacks and staking rewards, capturing diverse ecological values.

It is worth mentioning that We.Rich plans to airdrop a certain proportion of any popular token on the platform to $RICH holders. This innovative token economic model continuously incentivizes user participation, drives positive ecological development, and embodies the team's "We Rich Together" concept.

Conclusion

Even in the product demo stage, We.Rich proposed the UGA concept. In this bull market, as Memecoins focusing on chip distribution receive repeated recognition from the market, the cultural spirit symbolizing fairness and freedom in the core of Memecoin is gradually spreading. The fervent discussions about UGA in the industry increasingly highlight We.Rich's leading thinking.

We.Rich is not just another memecoin launchpad; it represents the key product for the transition of crypto asset issuance from the PGA era to the UGA era. Through revolutionary concepts, innovative technology, and user-friendly design, We.Rich is redefining the creation and trading of digital assets.

The dawn of the UGA era has arrived, and We.Rich is inviting everyone to become the protagonist of this new era, "We Rich Together."

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