1. Unique Advantages of Communication Software: Connectivity

The greatest charm of communication software lies in their ability to seamlessly connect us with friends and family. Just like when you start using a certain software because all your friends are using it, you naturally join their ranks. WeChat is a typical example of this.

Since its launch in 2009, WeChat has become one of the most popular communication tools in China. According to statistics, by the end of 2023, WeChat's monthly active users exceeded 1.2 billion. This connectivity effect has rapidly popularized WeChat, making it an indispensable part of our lives.

But did you know that currently only slightly over 1 billion people globally use cryptocurrencies? If one-third of WeChat users were to join the cryptocurrency world, do you think Bitcoin's current market value would still need to worry about not reaching its all-time high?

a. Mini APPs Make Communication Software a Super App

You may not know that the introduction of WeChat Pay was a key step in turning WeChat into a super app. Now, users can shop, transfer money, and make payments using WeChat Pay. What's even cooler is that WeChat has embedded numerous Mini APPs, allowing you to perform more tasks within WeChat, such as booking hotels, ordering takeout, and buying train tickets.

Imagine being able to accomplish so much within one app, making WeChat a one-stop service platform in people's lives. Not only is it convenient, but it's also particularly fun, right? This is also the ambition of Telegram and many other communication software: to become an all-in-one super app.

Communication software has already connected you with your friends, so why go through the hassle of jumping between different apps every time you need to use them? Therefore, Telegram later introduced Ton Chain to enhance the functionality of Mini APPs, positioning Telegram not just as a simple messaging app, but as a universal app that caters to all aspects of your life.

2. Ton Chain | Telegram's Expansion Plan

Now let's talk about TON (The Open Network). I believe that TON's current performance has already caught everyone's attention in the Mini APP race. From last year's 2u to the current 8u, during the major pullback of Bitcoin on 4/13 and 5/19, TON basically maintained its position, unaffected by any impact, thanks to the support of the TON Foundation.

Although TON seems to be closely linked to Telegram, these two are independent products. TON focuses on developing the Web3 sector, while Telegram is a commonly seen communication software. This gives TON a unique advantage: the way it reaches users.

If you randomly stop someone on the street to teach them how to use a small fox, you might spend the whole morning and still not remember what a wallet is or what a private key is. But if you ask someone if they have Telegram and ask them to open it, you will find that there is already a virtual wallet inside, which is TON's greatest advantage, the Mini APP.

a. Mini APP's Revolution for web3 | Easier Entry

TON's Mini APP, such as TON Wallet, provides a convenient entry point for Web2 users to easily step into the Web3 world. Even if you have never used a cryptocurrency wallet, you can use these Mini APPs through Telegram.

This allows you to start engaging with and using blockchain technology. This design allows more people to experience the benefits of Web3, promoting the widespread application of blockchain technology.

A recent example is "Not Coin," which has a very simple gameplay. For Web2 users, there is no participation threshold, and when users earn points, they can easily go through a step-by-step process to experience blockchain, without even realizing the logic behind it is using blockchain.

From a product perspective, this is also the core of our product promotion: easy to use.

b. Simplicity x Convenience = Large Adoption

Let me give you another example, like the app StepN, which has attracted a large number of users due to its easy participation and integration with daily life. StepN is an app that allows users to earn tokens simply by walking or running, and this simple and fun way of participation has quickly gained popularity. TON's Mini APP also has similar potential to attract a large number of users through simplicity and convenience, driving the widespread adoption of blockchain technology.

The simpler it is, the less users need to think, and they will naturally become promoters to help promote your product. Think about past hit products like Temple Run and Subway Surfers. These games are not AAA titles, so why do so many people play them? Because they are simple, competitive, and convenient. This also aligns with the reason why StepN was able to become popular in the previous bull market. Therefore, as long as the current Mini APPs adhere to this principle, I believe that using the TON Mini APP to kick off the next bull market is a sure thing.

Here are a few projects that I think are worth paying attention to:

(This article is written by the Research Guild under the MetaHub Incubator. Reproduction must be credited and is for learning and communication purposes only, and does not constitute any investment advice.)

The first Mini APP project to be listed on Binance Launchpad: Not Coin

When it comes to the hottest Mini APP on TON, "Not Coin" is definitely the first thing that comes to mind. Even though TON has not yet been listed on Binance, Not Coin has already entered Binance and OKX through Launchpool and JumpStart. Not only does the game allow retail investors to earn, but it also allows them to mine on exchanges. With the support of the TON Foundation, Not Coin can be said to be the largest meme coin on TON.

Not Coin is an innovative game that combines cryptocurrency with click game elements. Players earn Notcoin (NOT), a cryptocurrency based on the TON blockchain, by clicking on coins in the game. The gameplay is simple, attracting a large number of users, with over 35 million players currently. The game features:

Easy to understand: Earn tokens by clicking on coins, without complex operations.

Social interaction: Players can team up to compete and invite friends to join.

Financial returns: Notcoin earned by players can be traded on the market.

Advantages

High user engagement: It has a large player base.

Strong support: Backed by the TON Foundation.

Listed on multiple platforms: Simultaneously listed on major exchanges such as OKX and Binance.

Not Coin also embodies simplicity, competitiveness, and convenience. Users can mine by simply clicking and can team up with others to compete for high scores. Therefore, for Web2 users, they don't need to do anything special to join, making it a very easy-to-join Web3 game.

A game that starts at its peak, healing and fun: Catizen

Catizen is a GameFi game developed by Pluto Studio, combining pet-raising and financial elements, allowing players to enjoy raising cats and earn income in the game. The core gameplay of the game includes raising cats, synthesizing cats, and fishing activities, each of which allows players to earn $Kitty, a tradable cryptocurrency. The game's advantages lie in its simple and fun operations, financial earning potential, and strong social interaction features.

Game Features

Intuitive game mechanics: Suitable for all age groups, with no need for a complex learning curve.

Economic returns: Players can earn $Kitty through in-game activities and trade on the market.

Social functions: Players can interact, trade, and cooperate with each other, enhancing the game's social attributes.

Technical support: Built on the TON blockchain, ensuring the game's transparency and security.

Advantages

High user engagement: Catizen already has over 1 million users on Telegram.

Strong support: Supported by the TON Foundation, with plans to introduce more game content and technology in the future, including NFTs and staking systems, as well as AI and AR technology.

Sustainable Development: Continuously updating and expanding game content to ensure long-term player engagement and freshness.

Overall, Catizen not only provides players with an entertaining gaming platform but also offers them the opportunity to earn real income through the game. This innovative combination of entertainment and finance sets Catizen apart in the blockchain gaming industry.

Adorable and Charming Hamster Characters: Hamster Kombat

Hamster Kombat is a small game based on the TON blockchain, and players can play the game through Telegram. With 239 million users, it has become a phenomenal application. The core gameplay includes inviting friends to join, completing daily tasks, solving Morse code puzzles, and card synthesis. Players can earn in-game coins and increase their "Profit per hour," which is an important indicator for future airdropped tokens. The game's feature lies in its social interactivity, encouraging cooperation and competition among players.

Game Features

Invitation system: Players can invite friends to join the game and earn rewards together.

Daily tasks: Earn rewards and increase income by completing various tasks.

Puzzles and synthesis: Participate in Morse code puzzles and card synthesis to increase the game's fun.

Advantages

High interactivity: Emphasizes social interaction and competition among players.

Economic returns: Increase the quantity of future airdropped tokens by increasing the "Profit per hour."

Blockchain support: Built on the TON blockchain, ensuring the game's transparency and security.

It can be observed that subsequent game releases, even with changes in gameplay, have not lost their essence of being "simple, easy to use, and competitive." As long as this characteristic is maintained, I believe any Mini APP has the opportunity to attract global users to participate.

Cute and Addictive Bullet Hell Shooter Game: MOW

MOW is a bullet hell shooter game based on the TON blockchain, combining arena and combat modes. The core gameplay includes intense player battles, equipment upgrades, item synthesis, and trading. Players can earn coins and diamonds through battles, which are important indicators for future airdropped tokens. The game emphasizes high interactivity and strategy, encouraging cooperation and competition, creating a vibrant gaming community.

The arena mode allows players to challenge others to obtain more resources, while the combat mode improves equipment and skills through battles, unlocking higher difficulty levels. The synthesis and upgrade system allows players to strengthen their combat capabilities, making each battle more challenging and enjoyable.

MOW's advantages lie in its high interactivity, economic returns, and future prospects. By increasing the "Profit per hour," players are incentivized to continuously improve themselves. In the future, MOW will continue to introduce more gameplay and content, maintaining the essence of being "simple, easy to use, and competitive," attracting global players and aiming to become one of the most popular blockchain games.

Ton's Largest IDO Platform: TonUP

TonUP is an innovative platform built on the TON blockchain, aiming to completely change the way cryptocurrency projects are launched and supported. It provides a comprehensive ecosystem for token issuance, community participation, and project development. TonUP's mission is to discover and nurture the most promising projects, bringing exciting opportunities to a wider community. With the steadfast support of the TON Foundation and Foresight X, we are committed to empowering assets with huge potential on the TON blockchain, promoting the development of a vibrant TON ecosystem.

Service Features

Token issuance: Provides convenient and secure token issuance services to help new projects quickly launch and enter the market.

Community participation: Establishes a strong community participation mechanism, allowing users to participate in the development and decision-making process of projects.

Project development: Supports the long-term development and success of projects by providing resources and expertise.

Advantages

Comprehensive ecosystem: TonUP provides a one-stop service from token issuance to community participation and project development, ensuring smooth progress at every stage of the project.

Community power: Emphasizes the power and participation of the community, ensuring that projects receive direct feedback and support from users.

Professional support: With the professional support of the TON Foundation and Foresight X, TonUP can provide projects with the most advanced technology and market knowledge.

TonUP will continue to focus on discovering and nurturing the most promising projects and providing innovative and efficient solutions. In the future, we will expand platform functionality, introduce more partners and resources, and further strengthen the ecosystem of the TON blockchain. By maintaining the service characteristic of being "simple, easy to use, and competitive," TonUP will become the preferred platform for global cryptocurrency entrepreneurs and investors.

Idea to Earn New Gameplay | CaroPlay

At the same time, we have also discovered the good integration of innovative applications with the TON chain. CaroPlay is the world's first "ideas to earn" project based on Web3 and the first star NFT project on the TON chain, authorized by FIFA World Footballer Fabio Cannavaro. CaroPlay is an innovative Web3 project that combines sports events, games, and sports brands. It is committed to creating a game community that loves sports and fitness through Cannavaro's star influence. By leveraging the decentralized nature of blockchain technology, CaroPlay enhances the transparency and openness of the game, creating the most entertaining and fair gaming platform.

Gameplay Introduction

Idea submission: Users can submit their ideas based on real-time sports events or hot topics (such as match outcomes, election results, cryptocurrency price changes, etc.).

Betting support: Each idea is divided into two sides (e.g., win or lose), and users can bet on the side they support.

Result announcement: Results are announced based on actual situations, and users who bet correctly and the idea originators can receive rewards.

CaroPlay will introduce a token-based incentive mechanism, including the launch of Cannavaro's fitness app and RWA products. These professional fitness products can cultivate the exercise habits of Web3 users, ultimately improving the health indicators of the Web3 community.

CaroPlay is committed not only to making projects interesting and profitable through sports games but also to bringing more value to Web3 users by introducing token-based incentive mechanisms and professional fitness products. In the future, we will continue to expand platform functionality, introduce more partners and resources, and further strengthen the ecosystem of CaroPlay, becoming the preferred platform for global sports enthusiasts and the Web3 community.

3. Keeping Up with the Trend of Ton | Solana Blink's Explosive Debut

Imagine being able to use QR codes and links on WeChat to invite your friends to play a game or to pay for a bubble tea for your family. What WeChat Mini APPs can do, how will it happen in web3? That's the revolution brought by Solana Blink.

Through Solana Blink, you can easily complete on-chain interactions such as sniping games, wallet signatures, launching GameFi challenges, fundraising, etc., on Twitter through QR codes and links, without the need for cumbersome connections and wallet signing procedures.

The advantage of Ton Chain is its ability to smoothly integrate Web2 users into the complex network of web3 through Mini APPs in communication software, but the carrier is limited to "Telegram." However, Solana Blink is applicable to "any communication software" as long as it can open the bridge between web2 and web3 through QR codes and links. As a stimulus point for a bull market, Solana Blink can completely stir up this wave of market frenzy.

4. This Bull Market Will Belong to Mini APPs

From Notcoin to CaroPlay, I believe the power of Mini APPs has already made the entire cryptocurrency market see the potential of Mini APPs. However, Mini APPs are not limited to Telegram; they attract users with the core triangle of "convenience, ease of use, and interactivity," making it easy to join without too much learning cost, having competitive relationships, and being fun, naturally attracting a large number of users to participate.

I am very optimistic that the upcoming market will have a hit Mini APP that surpasses StepN or Axie, bringing a large number of web2 users to the world of cryptocurrencies. It doesn't have to be on Telegram; as long as a chain can allow web2 users to play easily without downloading a bunch of wallets and can easily complete deposits and withdrawals as well as communicate with friends in one place, that chain will also gain the largest traffic in this bull market.

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