Binance Labs MVB Season 7's only game/social integration project, Sidekick, is built on a powerful traffic entry point on the Game and Social sides.

Despite years of development in the cryptocurrency field, its core still revolves around the construction and development of the financial system. Aside from the fund pyramid scheme of DEFI, the most typical and traffic-introducing application sector currently available is none other than games and social platforms.

GAMEFI briefly reached its peak in 2021 due to the short-term wealth creation effect. However, excluding the gold farming mechanism, WEB3 games still lag far behind WEB2 games in terms of accessibility, user experience, and entertainment value.

WEB3 social platforms have not even experienced their peak yet, with issues such as poor user experience and high entry barriers similar to those of WEB3 games.

The two major traffic entry points of games and social platforms have significant issues, leading to a lack of participation from genuine players in the WEB3 application layer.

Therefore, in the current situation where there is no innovation in infrastructure, a serious internal competition has formed in the WEB3 world. What we truly lack is new users!

The best way to acquire new users is to simplify WEB3 applications and retain the entry barriers and user experience habits of WEB2 applications, such as long addresses, high transaction fees, network incompatibility, and non-user-friendly social systems. These are the issues that the project @Sidekick_Labs aims to address.

Sidekick, which appeared in @BinanceLabs MVB Season 7, is the only game/social project in MVB Season 7. This stage is worth paying attention to and has potential for exploration.

1️⃣ Sidekick Platform: The Key to WEB3

Sidekick Labs, formerly known as @SideQuestWeb3, is officially defined as the primary layer of games and social networks. Its goal is to accelerate the mainstream adoption of Web 3 by developing user-centered products. This technology involves using the decentralized nature of cryptocurrencies to meet individual customer needs and address unique obstacles, thereby generating market-related solutions.

In simple terms, the Sidekick platform is like a key to WEB3, solving the complex entry barriers of cryptocurrencies and allowing users to easily enter the WEB3 application world. It aims to promote the mass adoption of Web 3 through user-centered products, facilitating in-depth one-on-one communication and meeting the social and learning needs of the gaming and cryptocurrency markets.

2️⃣ Team and Background

Sidekick Labs is the only project related to games and social platforms in Binance's 7th MVB season. The team's background in Web2 games and investment, as well as extensive experience in Web3 growth, could be very useful.

The founder has 9 years of experience in the gaming industry, has won the UK Electronic Sports Championship, and has received awards in some major international competitions. The co-founder has over 12 years of investment banking experience, managing investment amounts exceeding $2 billion and is a member of the UK Gambling Association's board of directors. The Chief Operating Officer is the co-founder of a top live streaming and casual gaming platform with over 15 million users, and was previously responsible for PUBG events in the Greater China region. The marketing team has over 3 years of experience in crypto marketing and strategy in the Gamefi, SocialFi, and DeFi fields, including a Gamefi project in Japan with a peak period DAU exceeding 20,000.

3️⃣ Economic System and Positive Cycle

Sidekick is a comprehensive gaming platform suitable for players from various backgrounds. Its goal is to provide a pleasant experience for all game enthusiasts and introduce new users to Web3 through the Trovo.live streaming network with 15 million subscribers. It may be the strongest link between Web2 and Web3 games.

Sidekick is a profit platform for gaming and social networks, integrating game discovery, community participation, and asset launch boards into a unified center. It aims to enable online earning through social interaction and gaming. The lifespan of gaming projects depends on the sustainability of their "earn while playing" model, while Sidekick's sustainable income comes from commissions, subscription revenue, and advertising profits, creating a positive economic cycle for the entire system.

In addition, Sidekick has made significant efforts in social networking, offering various recreational areas, fun activities, and opportunities to enjoy food and drinks. People can meet new friends and build gaming communities here.

4️⃣ Operation Mode and Key Features:

Sidekick aims to enable online earning and connections through social interaction and gaming. @Sidekick_Labs focuses on the gaming ecosystem while leveraging community enthusiasts to promote content creation and social connections in the gaming world.

💡 Simplified Implementation: Integrating core functions such as on-chain matching, payment, rewards, and transactions into Web2 platforms like Twitch, Kick, and Trovo through Discord network plugins.

💡 New User Learning: Through partnerships with large live streaming platforms with 20 million users, Sidekick aims to quickly introduce Web3 to early adopters.

💡 Incentives: Airdrop rewards and immersive trading game experiences.

5️⃣ User Participation

Sidekick aims to enable online earning and connections through social and gaming interactions. Users can earn Sidekick tokens by:

• Increasing online influence, sharing exclusive content, and interacting with followers.
• Participating in competitions, releasing games, and distributing in-game items.
• Using income sharing, hosting services, and analytical tools.
• Sharing exclusive content and interacting with followers to earn Sidekick tokens.
• Accessing all platform tools by logging in with Discord.
• Creating or participating in gaming communities to earn Hub Coins rewards.
• Setting up private game sessions based on their skill level.
• Enhancing their community influence through platform tools.
• Earning a share of platform income by influencing others to obtain personal keys.
• Receiving daily rewards after platform fees.

6️⃣ Sidekick's Token Economics

Sidekick's token economy is structured into three layers:

💡 Base Layer

This layer is based on the business income generated by the Sidekick ecosystem, stabilizing the economy through commissions, subscription revenue, and advertising income.

💡 Internal Market Layer

Focused on "organizational token" transactions related to economic activities in online communities such as Discord servers. This strategy aims to increase community participation and development, with plans to integrate these tokens into the second layer.

💡 External Market Layer

Involves public trading of Sidekick tokens through peer-to-peer platforms, DEX, and CEX. The value of these tokens is supported by the activities of the internal market, reflecting the solid fundamentals of the first layer.

7️⃣ Investment Research Conclusion

Sidekick's strategy focuses on driving growth and financial benefits in the crypto market by providing auxiliary services, educational services, creating crypto-related jobs, and supporting new participants, creating a win-win cycle. It plans to integrate various services such as gaming companions, trading analysis, blockchain games, and airdrop interactions to become an important channel for user education, social interaction, and growth in the gaming and cryptocurrency fields. In the future, it will also introduce collaborations with the Telegram platform, providing a simple and user-friendly WEB3 experience through traditional WEB2 social ports, allowing external traffic and funds to no longer be constrained by the entry barriers of on-chain interactions.

GameFi and #SocialFi are key narratives in the bull market. In a sense, Sidekick has already mastered the core elements of dividing the world in the WEB3 gaming and social application sectors, coupled with the endorsement of Binance Labs MVB Season 7. It can be considered a project worth long-term attention.

💡 By the way, Sidekick recently held an educational event built on #opBNB: The Sidekick School of Athens.

Upon completion, participants can obtain a new identity and points:

🔗 Event details and participation tutorial: https://sidekick-web3.medium.com/sidekicks-school-of-athens-kickstart-to-web3-1d56efedcbc5

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