Article: Deep Tide TechFlow

The integration of Web3 and celebrities is like a carnival, with the participation of numerous stars bringing more users to Web3 and promoting its popularization.

However, how to better unleash the star effect in Web3 has always been an exploratory topic.

Stars bring traffic, but how to better convert it, how to operate the community well, and how to better integrate with Web3. This article will analyze two specific and innovative cases for readers' reference.

Celebrities entering Web3: Brilliant as a meteor, but ultimately rational

NFT can be said to be an important track in the Web3 field and the first stop for celebrities to enter the encrypted field.

With celebrities joining various Opensea-related projects, the NFT market has flourished as never before. Jay Chou's bear, Wilber Pan's cat… have emerged one after another like spring bamboo shoots; at the same time, the metaverse has also become a new hot spot for many celebrity investments, with Xu Jing Lei, Aaron Yan, JJ Lin, Lu Han, and others joining to purchase real estate in the metaverse… The news of the association between celebrities and NFTs is as brilliant as fireworks, illuminating the starry sky of the metaverse.

Due to the huge traffic and influence of celebrities and public figures from all walks of life, NFTs related to them often attract attention at the initial stage. However, as the market as a whole declines, special NFTs related to entertainment celebrities have not been able to stand alone. Some projects have made great progress, while others have fallen into difficulties.

Jay Chou's fashion brand PHANTACi collaborated with the NFT platform Ezek to release a series of 10,000 Phanta Bear NFTs, which were worth 62 million RMB and were once sold out within a short 40 minutes, but also experienced turbulence as the market declined, with a 96.6% drop from the peak to the floor price.

Wilber Pan released his own innocent cat digital collection (NFT) project "innocent cats" on January 27, which also reached a value of 0.28 ETH, but eventually fell to a floor price of 0.08 ETH.

The combination of celebrities and Web3 is as brilliant as a meteor, but it is ultimately rational. The main reasons are:

The cognitive and transactional thresholds required by the NFT audience are high. Most of the participants in celebrity NFTs are scalpers and NFT investors, rather than the true fans of the celebrities, and they lack the motivation for long-term holding.

The issuance of NFTs related to celebrities is different from regular NFTs under the celebrity effect, and they are mostly issued by brokerage or agency companies, lacking planning for subsequent operations and professional empowerment.

Whether it is NFTs flooded with celebrities or celebrities participating in fan platforms, they cannot escape the plot of being as brilliant as a meteor and riding a roller coaster, because the development of Web3 requires not only temporary attention and pursuit, but also long-term continuous promotion and innovative practices, as well as efforts in various aspects such as the improvement of infrastructure and the optimization of user experience.

This article will share two highly innovative and promising entertainment platforms, Meet48 and Fansland, which not only have natural celebrity genes but also demonstrate unique advantages in the fan economy, and rely on strong execution to contribute to the continuous development of Web3.

MEET48: Starting from idols, possessing true fan stickiness

MEET48 is an entertainment fan platform that combines AI and WEB 3.0. Users can create, support, and interact with their favorite idols in its metaverse, while enjoying an exciting combination of entertainment, social connections, and cutting-edge technology.

More than ten years of accumulation, fan support creates the brilliance of innovation

MEET48 has more than ten years of rich experience in the development model of idol entertainment and fan economy, and has successfully created the world's largest female idol group in cooperation with Silk Media. Currently, its global fan base is growing rapidly, with over tens of millions of fans and strong financial strength.

MEET48's advantage comes from its natural fan genes and its extraordinary innovative power beyond the ordinary group. Especially in terms of fan stickiness, because fans follow the growth of idols and vote for them one by one, they will have more fan stickiness and loyalty.

Every year's group formation night can feel the enthusiasm and support of fans for idols. This has also created a special market: the idol market.

New opportunities in the idol market under the background of AI, metaverse, and Web3

The idol market is a special market. According to iMedia Research, 92.3% of virtual idol fans are aged 19-30. 80% of consumers spend less than 1000 RMB per month, and 37.6% are willing to increase their support. Commercial revenue mainly comes from brand endorsements, live broadcasts, offline marketing, and IP development. The idol market is expanding, but there are many problems such as homogenization and copyright.

The traditional idol market is facing challenges from the times (AI, metaverse, Web3), and the operating model of idol development itself already has the logic common to Web3.0. Virtual idols can break the constraints of offline time, space, region, and capital, and combine online Web2 O2O operation models to provide a more fair development environment for idols and a more friendly star-chasing experience for fans. At the same time, it can fully utilize the integration of AI, Web3.0, and the metaverse to fully explore new user experiences and expand new user groups.

MEET48 seizes the opportunity. Its goal is not only the simple integration of AI+metaverse+Web3, but to become the leader in transforming and guiding the entire global entertainment industry.

GameFi + SocialFi, carrying the banner of AI, creating a new business model

MEET48's metaverse platform takes the lead in carrying the banner of AI entertainment. Currently, new AI technologies such as LLM, AIGPT, AIGC, and AI-Agent are overturning entertainment content creation and greatly reducing the threshold for user-driven creation. MEET48 adopts AI virtual characters and AI-driven, significantly reducing production and operation costs.

At the same time, MEET48 has introduced the "Create to Earn" model. In the context of a new community and user-driven model, MEET48 uses the metaverse as the technical architecture and infrastructure for graphical and intelligent social centers, making practical consumer-end social products a reality.

In terms of the economic model, MEET48 has launched serialized and standardized application scenarios such as virtual performances, fan interactions, and virtual meet-and-greets, as well as a predictable and achievable large-scale token burning mechanism, with native fans as the value foundation, forming a sustainable positive expectation.

A large number of native fan communities will directly become user groups with strong consensus and high loyalty, bringing fresh blood to the Web3 industry.

It also launched a series of GameFi games: virtual love, dance simulation, party leisure, card games, pet raising, and Monopoly, which will continuously strengthen MEET48's content ecosystem and bring uninterrupted user growth. The upcoming leading global multi-dimensional entertainment application will bring user growth under the strong community consensus and effectively convert them into Web3.0 users.

Currently, with more than ten years of rich experience in the development model of idol entertainment and fan economy, MEET48 has successfully created the world's largest female idol group, with over tens of millions of fans.

IdolGPT: AI engine-driven, building the idol MEET48 metaverse ecosystem

At MEET48, the fan token-driven star-making mechanism provides fans with the opportunity to directly participate in idol cultivation, while also achieving an organic integration between fan tokens and the idol cultivation platform, strengthening the overall activity and sustainable development of the MEET48 platform.

Fans can support their favorite idols by holding and using tokens, as well as using the IdolGPT software tool to generate virtual images and create content, making positive contributions to the development and ecological construction of the entire platform.

Through the operation of fan tokens, the MEET48 platform will establish an ecosystem that promotes interaction and mutual development between idols and fans.

The logic of the IdolGPT idol cultivation and election mechanism is as follows:

• The platform issues fan tokens and introduces them to the market through centralized exchanges (CEX) and decentralized exchanges (DEX), providing a convenient way for investors and players to purchase them.
• Investors and players can purchase tokens on these exchanges to support their favorite idols and participate in platform activities. Their participation not only provides financial support to the platform but also contributes to the development and promotion of idols.
• Performers earn token rewards by participating in platform activities such as live broadcasts and concerts, encouraging more performers to join the platform and increasing its activity and appeal.
• The platform regularly holds annual idol selection competitions and celebratory events, attracting a large number of fans' attention and participation, enhancing the platform's visibility and influence.
• Players can influence the status and ranking of idols by holding tokens and participating in idol ranking elections, stimulating more interaction and participation through the purchase, holding, and use of tokens.
• Token rewards are not only given to idols, but 30% of the rewards pool will be destroyed, creating an effective deflationary mechanism that helps stabilize the token's value and increase the confidence and participation of investors and players.

This organic mechanism aims to promote the continuous development and healthy ecology of the platform, making a contribution to the prosperity of the entire ecosystem. A very successful and intuitive example is the GIFR (Global Idol Fashion Ranking) event hosted by MEET48:

During the event, users could earn points through daily tasks and watching videos, exchange points for cheering sticks, and support their favorite idols, while also sharing a million PICK points prize pool and other activity rewards. The total user interaction for this event exceeded 20 million votes, with over a million on-chain interactions, and the participation of 200,000 users in the competition. In the end, seven idols, including Liu Zengyan, Chen Ke, Jiang Shutin, Zhu Yixin, Bai Xinyu, Zheng Danni, and Zeng Aijia, stood out and participated in the "Return to the Streets - Digital Fashion Carnival" flash fashion show organized by MEET48, Vertex Labs, and Hape in Lan Kwai Fong, Hong Kong in April this year, attracting over 1,000 audience members and fans to interact with the idols on-site, completing the seamless transition between Web2 and Web3 with idols as the link, and bringing new content and paradigms to Web3 entertainment, presenting a perfect fusion of technology and fashion.

At the same time, the All-Metaverse annual audition and awards ceremony brings five major voting activities into the Metaverse. These activities include the annual ranking finals, the Best50 Golden Song Awards, the Best CP Talent Show, the Idol Olympics, and the Fashion Awards.

MEET48 is bringing truly sticky idols into Web3.

Strong technical capabilities, creating an "endless city of idols and entertainment"

With over 20 years of experience in technology development and market operations, MEET48 has successfully pioneered new sub-markets such as virtual romance development, music and dance, and various popular games.

Through independently developed multimodal artificial intelligence big data models focused on virtual human music, dance, and voice chat, MEET48 hopes to comprehensively create an "endless city of idols and entertainment."

Specific products include the Eco-Link App:

• Breaking restrictions for fans
• Breaking barriers for creators
• Providing an equal stage for idols and entertainment

Here, everyone can become a producer, everyone can become an idol, and everyone can benefit from the entertainment economy.

At the same time, the platform integrates intelligent social metaverse based on Web 3.0 and a series of open ecosystem connection applications (GameFi, SocFi, and other applications). Through comprehensive product design, it significantly improves the efficiency of user conversion from Web 2.0 to Web 3.0 and aggregates this technology into the graphical and intelligent user community MEET48 Metaverse within the platform ecosystem.

In terms of functionality, the MEET48 Metaverse incorporates NFT assets and introduces idol performance venues, allowing users to create virtual idol performances and complete the closed loop through video live streaming and video on demand, with future support for VR displays.

The future of MEET48 is promising as an endless city of idols and entertainment.

Fansland: Building the largest entertainment event in the Asia-Pacific region, smoothly transitioning Web2 users

Backed by IME, holding numerous celebrity resources in the Asia-Pacific region

Fansland is the world's first new fan economy infrastructure platform that combines Web3 and AI technologies, aiming to create the best Web3+AI infrastructure for global music fans.

Backed by the support of its NFT concert ticket platform Fantopia and the iMe platform.

IME Entertainment, as a super-aggregate platform in the Asia-Pacific region's pan-entertainment field, is a group with core businesses such as hosting large-scale performances and artist management, holding the most entertainment celebrity resources in the Asia-Pacific region, and organizing multiple offline music festivals, with exclusive collaborations with numerous artists.

With decades of experience in planning over 500 large-scale concerts and attracting over 1 billion fans, the Fansland team has pioneered a global Web3 music festival series. In terms of resources and experience, Fansland also has inherent exclusive advantages.

NFT Ticketing + RWA, bringing billions of fans to Web3

Web2 sells tickets, Web3 verifies them.

Through its largest NFT concert ticket platform in Asia, Fantopia, Fansland has effectively integrated web2 ticket sales with web3 ticket sales, allowing users to better enter web3.

Currently, Fantopia has achieved a good data model, with an estimated 1 million NFT tickets, $200 million in on-chain consumption, and an impact of up to 100 million fans.

Fansland is also taking various measures, such as NFT ticketing and AI virtual idol companionship, to involve more participants in the platform's activities. Additionally, the platform will bring new token uses and users for virtual idol tokens (tokenized and AI-trained virtual idols) through Fansland's DEX.

Recently, Fansland announced that it will host the first Web3 music festival in Bangkok, Thailand on May 4th and 5th. The festival will combine modern Web3 and AI technology to provide a unique real-world Web3 experience for global fans.

The event has attracted the participation of several top global celebrities. Currently, from the official website's social media, it can be seen that many top artists such as PSY, Edison Chen, and Show Lo will join this music festival event.

The Early Bird NFT tickets for the first Web3 music festival were sold out in seconds on March 12th.

By combining Web2 and Web3 ticketing, Fansland is providing more practicality to ticketing. In its own way, Fansland is also bringing mass adoption to the industry.

Pioneering a new "star" + Web3 model, determination is needed to truly stand out

The influx of "stars" has undoubtedly injected fresh vitality into Web3 and played an important catalytic role in the promotion of digital art.

In the compliant year of 2024, as the on-chain ecosystem continues to improve, Web3 is flourishing in a new way, but it still needs to attract more people to join this digital world's feast. At this critical moment, platforms like MEET48 and Fansland are showing very proactive actions, contributing their efforts to promote the popularization and development of Web3.

MEET48 has created an entertainment fan platform that combines AI and WEB 3.0, allowing users to interact with idols in its metaverse; while Fansland has established a digital fan paradise, creating a seamless bridge between fans and celebrities.

The development of Web3 requires not only temporary attention and admiration, but also long-term continuous promotion and innovative practices, as well as efforts in various aspects such as infrastructure improvement, user experience optimization, and legal regulations. All of these require the collective efforts and active participation of the entire Web3 ecosystem.

免责声明：本文章仅代表作者个人观点，不代表本平台的立场和观点。本文章仅供信息分享，不构成对任何人的任何投资建议。用户与作者之间的任何争议，与本平台无关。如网页中刊载的文章或图片涉及侵权，请提供相关的权利证明和身份证明发送邮件到support@aicoin.com，本平台相关工作人员将会进行核查。