XT Advantages: Fast listing, 24/7 quick response.
Author: Deep Tide TechFlow
In the eyes of the public, the exchange business is one of the most popular and challenging tracks in the crypto world.
In 2024, with the rise of meme coins, due to its efficient and rapid listing strategy, the veteran exchange XT Exchange has emerged and continuously appeared in the public eye.
At the same time, when Slerf was popular, XT Exchange was the only exchange to provide an additional $1 million in market-making funds.
How did XT Exchange achieve all of this? How did XT Exchange layout its global market in 2024? Deep Tide TechFlow will conduct an exclusive interview with the XT Exchange team to uncover the strategies and thoughts behind this exchange.
Behind XT: Six years of deep cultivation, 0 security incidents
Deep Tide TechFlow: We have heard more and more about XT in the Chinese market this year. As a veteran exchange, can you introduce XT's background and development to everyone?
XT.COM: XT.COM was established in 2018 and is a digital asset trading platform headquartered in Singapore. We are committed to providing global users with secure, stable, and efficient digital asset trading services.
As a veteran exchange, we have been operating securely for 6 years with zero downtime, always prioritizing the security of user/customer assets. Currently ranked 16th globally on CMC and 8th in derivatives. We have listed over 1000 trading pairs, the highest number on the entire network.
After years of development, we have built a large user base and extensive trading experience. Currently, we have over 7.8 million registered users, over 1 million daily active users, and over 40 million ecosystem participants, with 89 core communities worldwide.
In the Chinese market and other markets, our brand influence is gradually increasing, and we will continue to strive to be the preferred trading platform trusted by users.
Deep Tide TechFlow: We have noticed that many exchanges are building the personal brands of their founders, such as Binance, OKX, Bitget, and HTX. However, XT seems to be less active in this aspect. How do you (the founder) consider this phenomenon?
XT.COM: To be honest, the entire style and atmosphere of the XT team and company are low-key and focused on practical work, so XT's voice is relatively less heard in the market.
Regarding the development of personal brands, we maintain a low-key and pragmatic attitude. We believe that the core of an exchange lies in the quality of its products and services, rather than relying too much on personal image. We emphasize teamwork and professionalism, without overly emphasizing individual prestige. Nevertheless, we value communication and interaction with users, but focus more on improving products and user experience.
However, this does not mean that we do not speak out. We may choose more suitable ways and timing for public communication and interaction that are more conducive to the development of the company.
Deep Tide TechFlow: XT seems to have a deep layout in the MENA (Middle East and North Africa) region. How did you achieve this? Do you have any special strategies?
XT.COM: First, thanks to our DMCC license, XT has achieved compliant operations in the MENA region. We also have a US MSB license, and the application for a Lithuanian license is in progress. These licenses have helped expand our business in the global market. The acquisition of these licenses not only reflects our efforts in global compliance but also provides our users with a safer and more reliable trading platform.
We have also established cooperative relationships with local institutions, participated in local digital asset activities and conferences, and provided services and products that meet the needs of local users.
For the past 5 years, we have been refining our products and focusing on specialized services in key regions. This year, we will pay more attention to the global market. We have also seen the power of the Chinese market and want to bring better services to global crypto users and provide more detailed assistance to users who want to start their journey in digital assets.
XT Advantages: Fast listing, 24/7 quick response
Deep Tide TechFlow: From our observation, XT.COM has been listing new coins very quickly recently, such as "W" and the recent meme coins. Can you share how you achieve such rapid listings?
XT.COM: We attach great importance to user needs and market changes, so we have adopted an efficient strategy for listing new coins. Our team closely monitors market trends and user feedback, and maintains close cooperation with high-quality projects. We have established a rapid response process to ensure that new projects can be listed quickly while meeting the exchange's standards.
In addition, our team focuses on improving technology and operations to ensure the stability and security of the platform, providing project parties with faster and more convenient listing services.
During the recent Solana meme craze, we established an emergency team for popular coins within half a day, just to quickly identify and list trending coins, creating the maximum profit potential for users. Because we understand that in the meme field, every second of coin price movement is an opportunity and can create significant profit differences.
Deep Tide TechFlow: For novice investors, there may be certain risks in early token trading. What measures does XT have to ensure the security of user funds and trading experience?
XT.COM: For novice investors, there are indeed certain risks in early token trading. Therefore, we have implemented a series of measures on the XT.COM platform to ensure the security of user funds and trading experience.
We have established the XT Academy, a dedicated education platform covering basic knowledge of cryptocurrency trading, market analysis skills, risk management, and more. These resources are designed to help novice investors start with basic concepts and gradually delve into more complex trading strategies.
Additionally, XT provides a comprehensive FAQ section to help users quickly find solutions to common problems. Furthermore, our customer service team provides 24/7 support, assisting users in resolving specific issues during the trading process through online chat or email.
We also encourage novice investors to join our community, where experienced traders and other novices can share experiences and discuss strategies. This not only helps novices learn quickly but also provides immediate support and feedback.
XT Strategy: Capture trends, prioritize user trading experience
Deep Tide TechFlow: How do you view the emergence of a large number of meme coin trades in the current market? What impact do you think this phenomenon will have on the cryptocurrency market?
XT.COM: The emergence of a large number of meme coin trades is a new trend in the digital asset market. They have attracted the attention of some investors but also brought certain market risks and impacts, such as:
Increased market activity: The emergence of meme coin trades has increased market activity, attracting more users to participate in digital asset trading. This diversity may bring more liquidity and trading opportunities to the market.
Enhanced speculation: Due to the unique nature and concept of meme coins, their price fluctuations are often significant, leading investors to engage more in short-term speculative activities. This may intensify market volatility and increase investor risks.
Increased investor caution: With the emergence of more meme coins, and some projects lacking fundamental value support, investors may become more cautious and alert. This may lead them to choose investment targets more carefully and avoid blindly following trends.
Risk management challenges: For exchanges, managing meme coin trades may pose certain challenges. Due to the unique nature and risks of these projects, exchanges need to strengthen risk management and monitoring to ensure the compliance and security of trades.
Market stability challenges: The emergence of meme coin trades may increase market uncertainty, affecting market stability. Exchanges need to closely monitor market dynamics and respond promptly to potential market fluctuations to maintain market stability and order.
In summary, although the emergence of a large number of meme coins has brought new vitality to the market, it has also brought certain market risks and challenges. As an exchange, we will continue to strengthen risk management and monitoring to ensure the safety and compliance of trades, while also enhancing investor education and risk warnings, guiding investors to participate in the market rationally and promoting the healthy development of the market.
Deep Tide TechFlow: We have seen that during the listing process of Slerf, many exchanges pledged to donate transaction fees, and XT.COM, on this basis, was the only one to provide an additional $1 million in market-making funds. Why did you take this measure, and what is the strategy behind it?
XT.COM: In fact, during the Slerf round, we also raised funds. We were the first round of exchanges to support the project (along with Lbank, Bitget, and 4 others), and we also donated all the fee revenue to the project party. The first round of donations was completed on March 26th.
Whether it's a meme project or any other project, we always hope to stand on the same level as the project party, providing users with a good trading experience and rich activities.
But in the early stages, we focused more on user demands. As an exchange, we should prioritize the user trading experience, so depth and coin price sentiment are our top considerations, providing depth for trading, enhancing liquidity, and providing support for coin prices, which we believe is the best support for the community and projects.
Deep Tide TechFlow: In the Chinese market, meme coin trading is receiving increasing attention. What do you think is the main reason for this? Does XT.COM have plans to further strengthen its presence in this area or in more mainstream narratives?
XT.COM: We believe there are several reasons. First, meme coins usually have interesting and unique concepts or social and cultural elements, attracting the attention of young users. Second, the influence of social media is increasing, and some meme coins are gaining attention due to their popularity on social media. Additionally, some successful cases in the market have also attracted more attention to meme coin trading.
For XT.COM, we closely monitor market trends and user demands. While we focus on the quality and sustainability of projects, we also recognize the potential of meme coin trading. Therefore, we will consider further strengthening our presence in this area, such as seizing the timing of meme listings and providing simple financial/earning services for promising meme tokens to meet user demands.
Deep Tide TechFlow: The competition among exchanges is becoming increasingly fierce. Different exchanges have their own strategies, such as focusing on branding and wealth effects. What unique advantages and strategies does XT.COM have when facing competitors? What are the future development direction and goals of XT.COM?
XT.COM: When facing competitors, XT.COM's unique advantages and strategies mainly manifest in the following aspects:
- Technical stability and security: We focus on technological innovation and security protection to ensure the safety of user assets and trading data.
- Diversified products and services: We provide a variety of trading products and services, including spot trading, contract trading, leverage trading, etc., to meet the diverse needs of users.
- Professional team and high-quality customer service: We have a professional team dedicated to providing high-quality customer service and technical support to users.
The future development direction and goals of XT.COM are to continuously improve the quality of products and services, expand market influence, and become the trusted and preferred digital asset trading platform for users.
Deep Tide TechFlow: One last question, which is also a common concern for users. From the perspective of the exchange, how do you think the market will perform this year, such as the cycle of bull markets, important narratives, and the future direction of the market?
XT.COM: The volatility of the digital asset market is significant and influenced by various factors, and narratives and hot topics can change at any time. Therefore, "flexibility" will be the keyword for this year.
In response to halving fluctuations and future expectations, regardless of how the market fluctuates, we will always focus on "user trading experience" as the core focus. We are committed to helping users find valuable investment opportunities and safeguarding user asset security, regardless of market conditions.
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