Bitget collaborates with Messi to launch a new brand promotional video with the theme #MakeItCount.

CN
2 years ago

To celebrate the release of Messi's new film, Bitget will hold a platform competition from January 23rd to January 30th.

Under the theme #MakeItCount, Bitget and international football superstar Messi have jointly launched a brand new promotional film, marking the beginning of their second year of collaboration. The film aims to inspire everyone to surpass their limits, seize opportunities, and transform infinite challenges into the cornerstone of success.

The new film #MakeItCount 2024 demonstrates the core values cherished by Bitget and Messi: fearlessness, perseverance, and maintaining a positive attitude. The film showcases how Messi has cultivated brave and tenacious qualities since childhood, overcoming numerous difficulties, continuously improving, and ultimately becoming the greatest player in history (GOAT). Like Messi, Bitget is dedicated to product innovation, adheres to long-termism, remains true to its original intention, and continuously improves, evolving from an obscure platform born in the crypto winter to become one of the top five cryptocurrency exchanges.

Gracy Chen, Managing Director of Bitget, stated: "The story of Messi and the growth of Bitget remind us that greatness is not achieved overnight, but through persistent determination. In 2024, we will continue the #MakeItCount campaign, continuously exploring the infinite possibilities of sports competition and Web3. We are delighted to work with Messi to promote the widespread application of cryptocurrency and blockchain technology."

To celebrate the release of Messi's new film, Bitget will host a platform competition from January 23rd to January 30th, with prizes including $20,000 worth of BGB and tickets to the International Milan match at DRV PNK Stadium.

In addition, Bitget plans to hold offline football challenges in emerging markets such as Latin America, Southeast Asia, and Turkey. Bitget will also collaborate with Messi in the "Blockchain4Youth" program to explore the charity field, aiming to encourage the younger generation to collectively build the future of the crypto world and cultivate high-quality talents for the industry.

In October 2022, Bitget established a partnership with Messi. In the first year of collaboration with Messi, Bitget experienced a series of milestone events and continuously increased its visibility. According to Bitget's "2023 Transparency Report," Bitget is among the top five derivative trading platforms and the top ten spot trading platforms, with the overall user base increasing from 8 million last year to 20 million, and the team size growing from 1,100 to 1,500, providing quality services to global users. In July 2023, based on the core concept of "Trade smarter," Bitget completed a brand upgrade, launching a new brand logo, slogan, corporate vision, and visual identity. In September 2023, Bitget held its first Web3 summit "EmpowerX" in Singapore, celebrating Bitget's fifth anniversary. Additionally, to promote the development of the Web3 ecosystem, Bitget established two funds with a total investment of $100 million.

About Bitget:

Bitget was founded in 2018 and serves over 20 million users in more than 100 countries and regions worldwide. It is committed to helping users achieve "smarter" trading through its innovative copy trading feature and various trading solutions. Bitget has numerous trusted partners globally, including Argentine football legend Lionel Messi and official esports event organizer PGL.

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