Original Title: "More than 15 Luxury Fashion Brands Will Enter NFT in 2023"

Written by: Adele Ioana

Compiled by: Jonathan

Content

• What are NFT fashion brands?
• Which fashion brands already have NFTs?
• Web3 luxury NFT fashion brands
• Can existing fashion brand IPs be used to create NFTs?
• Luxury NFT fashion brands: Your harvest

Today, fashion NFT brands are more popular than ever, with metaverses like Decentraland attracting over 8,000 unique visitors daily, ready to play, collect, and enjoy.

So what does this mean? It means that digital avatars are more important than ever, and people are willing to spend big money on NFT clothing that can be worn in the metaverse (referred to as "wearables"), just like physical clothing. Virtual clothing and accessories can help you make a statement or showcase your identity.

This creates a perfect opportunity for luxury fashion brands to intervene - and that's exactly what we'll explore in this article.

From Louis Vuitton and Burberry to Web3-exclusive brands like RTFKT and The Fabricant, here's an in-depth look at the top luxury fashion companies in the NFT space.

But before we delve into this, let's answer a key question.

The expansion speed of the niche market for fashion NFTs is faster than ever, with top brands launching their own series in recent years.

What are NFT fashion brands?

First, let's look at how luxury brands are using NFTs. In 2023, metaverse fashion is as important as real-life fashion, with millions of users wanting to showcase their personalities, hobbies, and even economic gains - what better way to do that than by wearing them in the virtual universe?

However, just like in real life, the Web3 world needs trendsetters.

Luxury fashion brands saw this opportunity after the NFT craze in 2021 and immediately joined in. Now, metaverse fashion weeks in Decentraland and similar events showcase impressive fashion shows, displaying seasonal collections, boosting the reputation and visibility of luxury brands, and increasing sales.

Here are two other important reasons why many luxury brands have entered the NFT market.

Metaverse Stores

As you'll soon discover in this article, many luxury NFT brands have opened their own virtual stores in the metaverse. In addition to exposure, digital stores often increase the sales of brand NFTs.

For example, Gucci Vault in Sandbox showcases the company's rarest vintage Gucci clothing, providing visitors with a convenient way to learn about the brand, its value, and history, an experience most users could never have in real life.

Digital NFTs

There are plenty of good reasons why many luxury fashion brands have released digital NFT replicas of their latest physical clothing. Dolce & Gabbana's Collezione Genesi (more on this below) is a typical example of NFTs related to physical items. This collection of NFTs was auctioned for as much as $5.7 million, proving the huge potential of physical NFTs.

With so many benefits in the virtual universe, it's no wonder that dozens of IRL iconic fashion brands have already established a presence in Web3. Let's take a look!

Which fashion brands already have NFTs?

Prada has been releasing phygital drops featuring limited edition Timecapsule series.

Prada

If a luxury fashion brand loves physical NFTs, it has to be Prada. This iconic company launched its first NFT series in September 2022, where users had to purchase physical goods to obtain digital assets. So far, Prada seems to continue following the same NFT minting system.

Throughout 2022, Prada continued to release multiple Timecapsule NFTs. To obtain Prada collectibles, you must keep an eye out for their upcoming Timecapsule physical clothing, with the series starting at a floor price of 0.41 ETH at the time of writing this article.

Yves Saint Laurent

The most luxurious fashion brand of the L'Oréal Group, Yves Saint Laurent Beauté, made its debut in NFTs in June 2022. From a design perspective, the 10,000 YSL Beauty Golden Blocks NFTs are essentially 3D blocks on a white background. However, each collectible opens the door to the brand's exclusive Web3 community.

Six months later, in January 2023, this iconic company launched a new series to commemorate their Black Opium perfume collection. Similar to Prada, these NFTs also come with the purchase of physical Black Opium perfume from the company's website.

Gucci

Of all the brands on our list, Gucci's debut NFT at Christie's was the most anticipated. The renowned auction house launched the brand's first video collectible "Aria" in May 2021, priced at $25,000.

Throughout 2022, Gucci opened the VAULT store in Sandbox, showcasing its most precious vintage clothing. This luxury fashion brand also partnered with 10KTF, joined the Roblox metaverse, and collaborated with BAYC creator Yuga Labs.

Louis Vuitton's collaborations include leading NFT artist Beeple.

Louis Vuitton

This iconic brand joined the Web3 world in August 2021 during the NFT craze. In fact, their first product was a gaming app featuring the company's mascot Vivienne traveling in Paris, where players had to find and collect NFTs created by Beeple, one of the best-selling NFT artists to date.

In April 2022, Louis Vuitton also launched the PFP NFT series, featuring the Vivienne mascot, with limited edition assets available only to users who have played Louis: The Game Web3 experience and upgraded.

Burberry

Burberry made its first foray into NFTs in June 2021, when it released a limited edition phygital NFT toy series through the open-world game Blankos Block Party. In 2022, it launched a second NFT featuring the NFT character Minny B.

While these metaverse drops are not all about wearables, each digital character reflects Burberry's iconic style in prints and textures.

Dolce Gabbana

Did you know that this was the first physical luxury fashion company to release an NFT series? D&G debuted in September 2021, with the first piece selling for as much as $5.7 million.

Since then, the brand has increased its presence in the metaverse. In 2022, Dolce & Gabbana collaborated with major players in the NFT market, including The Fabricant and inBetweeners.

Balmain

Did you know that as brands like Balmain join this trend, NFTs will continue to exist? In January 2022, this luxury fashion brand surprisingly collaborated with Barbie for the first time, launching the first 1:1 NFT through their Web3 journey with MINTNFT's non-fungible thread NFT project.

Their latest innovation is the launch of an exclusive NFT members club for the 2022 Fall/Winter Paris Fashion Week.

Givenchy

As one of the leading luxury fashion brands in France, Givenchy was one of the first to join the trend during the NFT craze in the summer of 2021. Their first collectible celebrated Pride Month, and the team quickly followed up with their first series: a charity NFT series in collaboration with Chito.

Throughout 2022, Givenchy Parfums launched another celebratory NFT series for Pride Month and collaborated with (b).STROY.

Jimmy Choo

While the number of NFTs released by Jimmy Choo may not be as many as other luxury brands, their digital footwear is unforgettable. As early as October 2021, this high-end brand released its first NFT series through the Binance marketplace, including 8,888 mystery boxes containing luxury virtual shoes and NFT sneakers for auction.

Given the hopeful debut, fans hope that Jimmy Choo will return to the Web3 market soon.

Tiffany & Co

Leading luxury jewelry brand Tiffany & Co purchased Tom Sachs' Rocket Factory NFT "Okapi" for 115 ETH in 2021, entering the NFT space.

Almost a year later, the brand completely dominated the market with the "NFTiff" series specifically for CryptoPunks. Essentially, each CryptoPunk owner could obtain a pendant made of diamonds and gemstones for 30 ETH each.

This unique release sold out in 20 minutes, raising a total of $12.5 million.

Salvatore Ferragamo

Ferragamo, one of the most luxurious Italian fashion brands, excited fans when it debuted its NFT in the summer of 2022.

Surprisingly, the brand actually offered NFTs to the first batch of visitors to its (then) new physical store in Soho, New York. Visitors could use the innovative NFT booth, where they could customize and mint unique NFTs - all expenses covered by Salvatore Ferragamo!

In fact, this was the first time a luxury fashion brand used customizable NFT functionality to reward its customers.

Karl Lagerfeld

Perhaps the most significant NFT debut for a luxury brand, as it celebrated the late Karl Lagerfeld's birthday. In September 2021, holders could mint one of 777 digital avatars representing Lagerfeld himself.

The series sold out in less than 50 minutes - one of the most successful items for an IRL high-end fashion brand!

Exclusible and other Web3-exclusive brands play a crucial role in shaping the future of luxury NFT fashion trends.

Web3 Luxury NFT Fashion Brands

The Web3 world welcomes the most luxurious brands from real life, and successful Web3-first luxury fashion projects have emerged. Here are the current most popular ones.

Gmoney's 9dcc Home

As early as August 2022, NFT investor Gmoney launched 9dcc - a brand for encrypted luxury lifestyle and fashion, inspired by Gmoney's fashion taste. The platform offers exclusive digital products, merchandise, and unique experiences.

In the fashion realm, 9dcc partnered with SnowFro to host Miami Art Week, launching two successful products and expanding its community.

Exclusible

From real estate to wine, fashion, and restaurants, Exclusible advocates various forms of luxury. Founded by investor Pierre Guigourese in 2021, the company made its grand debut at NFT Paris.

They achieved great success with private islands and real estate in Sandbox, with buyers including Sara Sampaio, ETORO, and Dan Holzmann.

Last spring, Exclusible collaborated with AMEDEO to launch a luxury relief NFT series that combines traditional Italian design with metaverse practicality. In March 2022, the company also partnered with the Italian luxury brand Hogan to release luxury wearables at Decentraland Fashion Week.

The Fabricant

When The Fabricant launched in 2018, it brought something unique to the luxury NFT fashion realm: allowing users to co-create digital clothing.

Essentially, anyone can access the Farbicant Studio, where they can design wearables with top 3D artists or brands - and share the revenue!

This innovative vision quickly made the brand popular. Last year, The Fabricant collaborated with World of Women to launch the largest digital fashion NFT series.

RTFKT

Undoubtedly one of the most successful Web3 fashion projects to date, RTFKT was established in 2020 and gained popularity with its CloneX NFT series. The platform collaborated with iconic artists and designers, including Takashi Murakami, and by 2023, their most expensive NFT sold for 450 ETH, approximately $1.3 million.

This tremendous success could not be ignored, leading to Nike's acquisition of RTFKT in December 2021.

STEKKEL - Zoë Stekkel Designed Bags

With over 15 years of experience working with brands like H&M and Hudson's Bay, creative designer Zoë Stekkel has been integrating technology into her bag designs in recent years. From secret pockets to videos and NFTs displayed on the front of the bags, these revolutionary products bring NFTs into the real world and vice versa.

MetaBirkins

MetaBirkins is a series of NFT bags inspired by real-life Hermes Birkins.

Can Existing Fashion Brand IP be Used to Create NFTs?

This is a key question that every content creator should ask before creating NFTs based on existing fashion brands. Why?

For example, earlier this year, artist Mason Rothschild launched a series of NFT bags called MetaBirkins, which, as the name suggests, are digital bags resembling the iconic Birkin bag design by Hermès.

The series was popular, but Rothschild did not have the legal rights to use the Birkin trademark. The result? Hermès sued Rothschild (and ultimately won) and received $133,000 in damages. Most importantly, before using another brand's design, name, or other details, you should definitely do your research.

That being said, some projects and brands relinquish all IP (intellectual property) so that NFT holders can do whatever they want with their NFTs. This is known as Creative Commons Zero or cc0, and projects like Goblintown, Mfers, and Loot have adopted this trend.

In summary, if you have a cc0 NFT, you can use it in any way you want (including creating new digital artwork). Otherwise, it's best to check the brand's copyright policy or contact them directly to avoid misunderstandings.

Luxury NFT Fashion Brands: Your Harvest

After the boom in 2021, luxury fashion brands have joined the NFT market, some launching blockchain games, while others dropped digital collectibles - all with equal success.

As interest in fashion NFTs continues to grow, purely digital clothing projects have also grown, with some gaining global recognition through collaborations with iconic real-life brands.

Most importantly, one thing is certain: the fashion NFT niche market will continue to exist - and this is just the beginning.

Visit unique NFTs on OpenSea:

• opensea.io/collection/essays-of-college-life

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