Image Source: Generated by Unbounded AI

With the power of generative AI technology, artificial intelligence is driving the advancement of new forms of communication. At the recently concluded Connect conference, Meta introduced new AI technologies and features, believing that these new technologies can enhance connections between people and provide users with more creative, expressive, and productive tools.

In this event primarily aimed at users and developers, Meta showcased several new features:

AI Emojis

Meta's platforms send out billions of emojis every month, adding another fun and creative way for people to communicate. At today's event, Meta officially launched a brand new set of AI emojis, allowing users to easily create personalized emojis for chats and stories.

This AI tool utilizes Meta's Llama 2 technology and the image generation model Emu, which can generate multiple high-quality emojis in seconds based on user text prompts. This new feature will be rolled out to select English users starting next month on WhatsApp, Messenger, Instagram, and Facebook Stories.

AI Image Editing

Soon, users will be able to modify their own images using AI technology, and even collaborate with friends to generate images using AI. Meta will be introducing two new features for Instagram: Restyle and Backdrop. Both of these technologies are supported by Emu, with Backdrop also utilizing the technology used in Meta's Segment Anything Model.

Restyle reshapes images based on the style described by the user. Users can request AI to generate a watercolor-style image directly or use detailed prompts like "magazine collage, torn edges" to modify images.

Backdrop, on the other hand, can modify the content or background of images using AI technology. It can alter the image content based on user prompts, allowing users to achieve effects like "surrounded by puppies" or "northern lights in the background."

Meta stated that they will add labels to images generated or modified using AI technology to avoid misunderstandings. Additionally, Meta is experimenting with various forms of visible or invisible markings.

Meta hopes that these AI experiences will be safe and trustworthy for people, while also bringing new creative, entertaining, and novel expressive experiences to users' daily lives.

Cross-App and Device Assistant

Meta AI is a new AI assistant that can interact with users like a human, available for use on WhatsApp, Messenger, and Instagram, and will be available on Ray-Ban Meta smart glasses and Quest 3.

Supported by a custom model, Meta AI not only utilizes Llama 2 technology but also incorporates Meta's latest large model research achievements. When chatting with users, Meta AI can use Bing search to obtain real-time web information and provide users with image generation tools.

To illustrate the capabilities of Meta AI, Meta provided an example:

If users are discussing which trail to hike in a group chat, Meta AI will directly display options in the chat, allowing users to collectively decide where to explore. If users want to commemorate the hiking trip in a creative way afterward, Meta AI can help generate memorabilia. By entering "@MetaAI /imagine" and providing descriptive text prompts like "create a digital badge with a hiker and redwood trees," it will create a digital badge for everyone in the chat.

World of Characters at Your Fingertips

Meta's AI journey has just begun, and they have not only created an AI that can answer questions but also developed AI characters with different personalities, viewpoints, and interests, providing users with more engaging interactive experiences.

In addition to Meta AI, there are 28 AI characters available for users to choose from on WhatsApp, Messenger, and Instagram, each with a unique background story.

These AI characters can converse with users like acquaintances, and Meta has gone further. By collaborating with cultural idols and celebrities, they have provided the foundation for these AI characters. Each of them will have their own profile on Instagram and Facebook, allowing users to learn their stories. These characters include:

• Charli D’Amelio as COCO, a dance enthusiast
• Chris Paul as Perry, a professional golfer providing swing guidance
• Dwyane Wade as Victor, a triathlete skilled at motivating others
• Izzy Adesanya as Luiz, a skilled mixed martial artist who uses trash talk to prove his strength
• LaurDIY as Dylan, a DIY craft expert and Gen Z companion
• MrBeast as Zach, a caring older brother figure
• Naomi Osaka as Tamika, an anime fan who claims to be a training magical girl
• Paris Hilton as Amber, a detective partner solving mysteries
• Raven Ross as Angie, a fitness queen balancing exercise and meditation
• Roy Choi as Max, a sous chef with mastery of cooking techniques and tricks
• Sam Kerr as Sally, a carefree friend who knows when to take a deep breath
• Snoop Dogg as Dungeon Master, allowing users to choose their adventure with the Dungeon Master
• Tom Brady as Bru, a witty sports debater

Meta announced the launch of these test versions in the United States starting today. In the coming weeks, Meta will add new characters played by Bear Grylls, Chloe Kim, and Josh Richards, among others.

Meta stated that their AI is still in the early stages, and currently, apart from Meta AI, Bru, and Perry, the knowledge base for other characters is limited to information before 2023, so their conversations may be somewhat outdated. Meta hopes to provide search functionality for more AI characters in the coming months to make conversations more timely.

Meta is committed to building the AI ecosystem with a more responsible attitude, prioritizing safety. Meta will continue to test and improve the capabilities of AI and will learn new knowledge through interactions between users and AI to enhance the user experience. Direct feedback from users and conversations with AI will help Meta improve the AI models and enhance the user experience.

Next Steps:

Meta announced the launch of AI Studio, a platform that supports the creation of AI technology. Meta plans to provide this to external individuals to help them create artificial intelligence. In the coming weeks, developers will be able to use Meta's API to create third-party AI characters for their messaging services, initially for use on Messenger and then expanding to WhatsApp.

Businesses will also be able to create AI characters that reflect their brand values and improve customer service experiences. From small businesses looking to scale to large brands looking to enhance communication, AI characters can help businesses interact with customers in Meta's applications. Meta is launching the alpha version and will further scale it next year.

For creators, they will be able to create AI characters to exist as their virtual avatars in Meta's applications. These AI characters must be approved by the creators and directly controlled by them.

Meta stated that they are building a sandbox program, planned for release next year. This sandbox will allow everyone to create their own AI characters, and as Meta's AI universe continues to grow, Meta will bring the sandbox into the metaverse, giving users the opportunity to create AI characters with higher levels of authenticity, embodiment, and relevance.

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