Source: 曦语子

Image: Unbounded AI - Autumn outfit generated by "Songyun Hanfu Model"

The 2023 National Songyun Fashion Design Competition was launched at the China Academy of Art Xiangshan Campus. At the same time, the Zhejiang Creative Design Association and "Unbounded AI" jointly released the world's first "Songyun Hanfu Model," which was also designated as the only recommended AI drawing tool for this competition.

Hanfu and Songfu are vivid strokes in the "golden age" of traditional Chinese clothing culture, embodying the profound, unique, broad, and confident spiritual temperament of the Chinese nation, deeply influencing the Chinese people's aesthetic sense of "clothing."

This Songyun Hanfu model can not only design and generate various exquisite "simple and elegant" Songfu and "beautiful and elegant" Hanfu, but also create modern clothing with strong elements of Hanfu and Songfu! It integrates national trend and modern elements, promoting the inheritance and development of Hanfu clothing culture.

With this AI drawing model, ordinary people can transform into design masters and design their own "Chinese clothing" through simple descriptive words.

Then, through a flexible supply chain, they can purchase and consume the clothing they designed, just like on Taobao.

Image: Unbounded AI - "Songyun Hanfu Model"

This model, the Songyun Hanfu Model, has received artistic guidance from the Zhejiang Creative Design Association and rich image data, providing the model trainers with extraordinary professional advice.

In addition, the developer of the model, Unbounded AI, has previously launched stunning models such as Songyun landscape and Songyun architecture, all with Chinese elements, demonstrating the team's profound understanding of Chinese culture. Therefore, after arduous efforts from the two teams, the Songyun Hanfu Model is undoubtedly the most knowledgeable AI drawing model of Chinese culture and clothing at present.

Images above and below: Author's official account: 靴子猫VR

Model name: Winter Hanfu Author: buzimage

The impact and commercial application of AI have different perspectives for store owners and consumers

Store owners believe that using AI can save costs, while some consumers think that using AI models to showcase clothing increases the probability of online shopping pitfalls. Furthermore, the AI model's internet celebrity aesthetic does not truly showcase the beauty of Hanfu. There are still many flaws in AI-generated designs.

From traditional to national trend Hanfu, the Songyun Hanfu Model has become a "secret weapon" for designers and the "Z generation."

Why launch the Songyun Hanfu Model?

According to Unbounded AI founder Chang Ye, Hangzhou is the headquarters of Songyun and the capital of Hanfu. From the West Lake's Sudi and Baidi to the Southern Song Imperial Street and Deshou Palace, people wearing Hanfu from the 1990s and 2000s can be seen everywhere in Hangzhou. It can be said that Hanfu has already become part of the lives of young people in Hangzhou. However, the current AI drawing model's expression of Hanfu and new Chinese-style fashion is not satisfactory. Many community models come from the second-dimensional cultural circle, so the community models' performance of kimono is much better than that of Hanfu.

"Unbounded's positioning is to create the most in line with the Chinese aesthetic national style painting model. The Songyun landscape and Songyun architecture models launched in the first half of this year have received widespread praise."

So we thought, why not continue to cultivate the Songyun series, from landscape and architecture to clothing, forming a series? Thus, the Songyun Hanfu Model was born.

The Songyun Hanfu Model has been designated as the only recommended AI drawing tool for this competition. It is reported that one of the features of this competition is to provide an innovative mechanism for public participation in Songyun fashion design through the construction of the Songyun Fashion AIGC design innovation platform. The shortlisted works may be truly produced through the supply chain and become commodities in the market.

In fact, with the help of this large model, ordinary users can also participate in the competition and engage in Songyun fashion design. In the future, through a flexible supply chain, ordinary users may even achieve personalized customization, truly designing and producing a unique Songyun fashion for themselves. From entering descriptive words to receiving home delivery, the consumer experience is similar to "Taobao."

Image: Unbounded AI - "Songyun Hanfu Model"

Image: Unbounded AI - "Songyun Hanfu Model"

The cultural revival brings about the return of national trend and the vast Hanfu market!

Data shows that from 2015 to 2021, the Chinese Hanfu market has developed rapidly. The market size of the Chinese Hanfu market is expected to reach 12.54 billion yuan in 2022, a year-on-year increase of 23.4%. It is expected that by 2025, this market is expected to reach 19.11 billion yuan, with great potential for growth.

This means that with the cultural revival and the hot trend of the Hanfu market, the young people's favorite group is very large. Young people are becoming more and more confident in their own culture. This also drives the development of the entire Hanfu market, and the national trend Hanfu model may have more and better imaginative space.

免责声明：本文章仅代表作者个人观点，不代表本平台的立场和观点。本文章仅供信息分享，不构成对任何人的任何投资建议。用户与作者之间的任何争议，与本平台无关。如网页中刊载的文章或图片涉及侵权，请提供相关的权利证明和身份证明发送邮件到support@aicoin.com，本平台相关工作人员将会进行核查。