Source: China News Shanghai News

Authors: Ren Xinyue, Liu Yuqi

On August 16, the AIGC consumer-level product launch event of MoFa Technology's hyper-realistic virtual human was held in Shanghai. Professor Chai Jinxian, the founder and CEO of MoFa Technology, proposed the "MoFa definition" of "3D virtual human" to the industry at the launch event, and introduced three consumer-level products of AIGC hyper-realistic 3D virtual human: "MoFa Has Words," "MoFa Has Light," and "MoFa Has Spirit."

Possessing AIGC Full-stack Capability, MoFa Defines 3D Virtual Human

According to MoFa Technology's definition, 3D virtual humans need to have high-quality images and AIGC full-stack technology, possessing three major capabilities: "having an image, being able to express, and being professional," truly achieving a leap from high-quality images to the ability to express communication and vertical business capabilities.

From its inception, MoFa Technology has aimed to create hyper-realistic 3D virtual humans with images, expressions, and interactivity as its exploration goal. From the birth of the first hyper-realistic 3D virtual human to the launch of China's first high-quality national style virtual idol, Ling, who appeared on the CCTV Spring Festival Gala, to the birth of the virtual human intelligence body Jing, MoFa Technology has achieved a leap from the 1.0 era of virtual humans to the 3.0 era.

Different from products with limited "Wensheng text" and "Wensheng lip shape" AIGC capabilities, MoFa Technology's 3D virtual humans with full-stack AIGC capabilities can become a company's gold medal employees, completing work tasks, meeting the needs of high-frequency video content production for enterprise brand and marketing, business communication, and various service scenarios, providing a service experience no different from a real person, and accelerating the conversion rate of enterprise and human connections.

AIGC Overcomes the Operational Dilemma of Virtual Human "Debuting at the Peak"

The public's understanding of virtual humans often comes from the gaming and animation industries, such as the hyper-realistic 3D movie IP "Alita," NPC in AAA games, Luo Tianyi, and Hatsune Miku. In the view of MoFa Technology's founder Chai Jinxian, virtual humans can also develop along paths similar to chatGPT and Midjourney AIGC. Traditional production methods can create highly realistic hyper-realistic virtual humans, but the "handmade" production is costly, with long production cycles, making it difficult to mass-produce. This is also the fundamental reason why many enterprise virtual spokespersons frequently encounter the operational dilemma of "debuting at the peak."

Another development path relies on AIGC generation, such as chatGPT and Midjourney's Wensheng text and Wensheng image technology. However, in the era of mobile internet dominated by short videos and live streaming, text-based content carriers represented by chatGPT cannot meet the needs of high-frequency video content production for enterprise brand and marketing, business communication, and various service scenarios, nor can they be effectively integrated into actual business scenarios for effective outreach and conversion.

In a broader commercial application scenario, MoFa Technology's three 3D virtual human products can help enterprises upgrade daily operations in product promotion, brand marketing, market sales, and corporate image promotion for internal and external communication. Taking the automotive industry as an example, with the upgrade of intelligence, the automotive industry is paying more and more attention to the full-lifecycle connection with users, while also facing the challenge of increasing touchpoints and difficulty in scaling up experiences. MoFa Technology's 3D virtual humans can use interactive videos to professionally explain products across multiple touchpoints, helping automotive brands maintain brand image and experience consistency across multiple touchpoints, and achieve traffic acquisition at multiple touchpoints in a scaled manner through better user connection methods, thereby achieving the integration of brand and effectiveness.

Release of Three 3D Virtual Human Products, Empowering AIGC Consumer-level Products for Enterprises

At this launch event, MoFa Technology unveiled three consumer-level products of hyper-realistic 3D virtual human AIGC: "MoFa Has Words" virtual human video AIGC platform, "MoFa Has Light" virtual human live AIGC platform, and "MoFa Has Spirit" virtual human service AIGC platform. MoFa Technology's co-founder Tan Hongbing introduced the functions of the three products.

"MoFa Has Words" is committed to efficiently delivering information for enterprises in the video era through multimodal means, whether it is pre-sales explanations or internal staff training. With "MoFa Has Words," it only takes three steps to upgrade text carriers into vivid and eye-catching video content. Without the need for a large professional production team and cumbersome processes, AIGC can generate high-quality videos as easily as making a PPT.

"MoFa Has Light" supports AI real-time-driven 3D hyper-realistic virtual human live streaming, which can comprehensively enhance the performance of brand live streaming rooms through flexible and smooth expressions, combined with intelligent interaction and 3D scene upgrades, providing virtual e-commerce live streaming services for brands, influencers, and MCN broadcasting agencies.

"MoFa Has Spirit" can help enterprises efficiently generate exclusive AI virtual human services based on vertical business scenarios, replicating the best practices of "gold medal employees" on a large scale, helping enterprises cover all touchpoints (mobile, PC, large screens, AR, VR) with the most professional experience, providing 1v1 professional services to users 24/7, allowing virtual humans to easily handle various functional roles such as product recommendation officers, virtual shopping guides, virtual sales, and virtual HR.

Tan Hongbing believes that we are currently entering the "video era," where video, live streaming, and services are three important forms of communication. The three products released by MoFa will turn various ideas under the "video era" into practical applications that can enter people's lives and work. MoFa is not only preparing for the video era but also preparing for the next "3D internet era."

免责声明：本文章仅代表作者个人观点，不代表本平台的立场和观点。本文章仅供信息分享，不构成对任何人的任何投资建议。用户与作者之间的任何争议，与本平台无关。如网页中刊载的文章或图片涉及侵权，请提供相关的权利证明和身份证明发送邮件到support@aicoin.com，本平台相关工作人员将会进行核查。