Source: AICoin
Author: Huang Kai
Original Title: "The Last Self-Rescue of 'Whale Exploration'"
The gift transfer period has been shortened to 24 hours, and "Whale Exploration" has played its last card.
On August 9, the leading domestic digital collection platform "Whale Exploration" announced an update to the user service agreement, declaring that the platform's collection gift transfer period has been significantly shortened from the original 90 days to 24 hours.
On February 8 of this year, "Whale Exploration" shortened the transfer period from 180 days to 90 days. At that time, we pointed out in the article "Can the comprehensive reduction of the transfer period to 90 days help 'Whale Exploration' out of the 'unsold' dilemma?" that how to quickly get out of the unsold dilemma has become the most urgent and difficult problem for "Whale Exploration" at present.
However, in the six months since the transfer period was "halved," "Whale Exploration's" unsold problem has not eased in the slightest. This time, "Whale Exploration" has taken a direct step by reducing the transfer period to 24 hours, which is almost its strongest stimulus policy apart from opening a secondary market, and can also be said to be the last card of "Whale Exploration."
For the conservative "Whale Exploration" to suddenly throw out such a radical heavyweight bomb, the industry was in an uproar, and users in the circle cheered, calling out that the bull market had arrived.
But it can be determined that "Whale Exploration's" current problem is not caused by insufficient liquidity, so this move cannot help "Whale Exploration" out of the unsold dilemma.
1. From the perspective of the overall environment, the number of digital collection users is still decreasing
The unclear industry policies have continuously lowered the threshold of the digital collection industry, leading to various unscrupulous speculation platforms emerging, causing old users to gradually leave the circle. The total number of digital collection users has been on a downward trend since the second half of last year. Worse still, the users of compliant platforms are almost disappearing.
2. From the perspective of users, the user profile is becoming more like that of gamblers
Although there is no recognized third-party statistical data, according to our estimation, the number of active users currently participating in trading is less than 100,000, and the vast majority of them prefer to participate in speculative platforms with insider trading and strong control by the platform. This is also why compliant platforms, even if they open a secondary market or use speculative trading methods, find it difficult to break through. The recent "Red Hole" is a very typical case.
The liquidity boost released by "Whale Exploration" this time may stimulate some speculative users to return in the short term, but their focus will be on previously issued hot collections rather than new ones, providing very limited help for the sale of new collections.
3. From the perspective of the platform itself, it has always been distant from the industry and users
From start to finish, "Whale Exploration" has been a platform that is "out of touch" with the digital collection circle. This disconnection from the industry and users can be seen as sticking to the original intention or having integrity during the industry's peak period, but after the industry's sharp decline, it seems more like a kind of arrogant and closed-mindedness, and the previous expulsion of "Phantom Core" died from this "big company disease" (further reading: "The arrogance of the big company doomed the future of Phantom Core").
This also means that every change made by "Whale Exploration" has always lagged behind the market's pace, and the lagging pace has greatly reduced the effectiveness of each change. In such an environment, users leave disappointed time and time again, and new products gradually become difficult to obtain.
4. From the perspective of the issuance model, it is not suitable for the current market
The model of focusing on issuance and neglecting subsequent operations has already been answered by the users' votes. This is not suitable for the current market. Any platform that looks at the market and understands user needs will make changes to this model, but "Whale Exploration" has not.
More importantly, the transfer model originally used to prevent speculation is now tantamount to self-deception. "Whale Exploration" deliberately turns a blind eye to users' off-exchange transactions, watching transaction fees flow into the pockets of intermediaries, and even after shortening the transfer period to 24 hours, the relevant person in charge told the media that they do not support any form of off-exchange transactions.
In the above situation, "Whale Exploration's" user base continues to decrease, revenue continues to decline, and the story of digital collections to consumers has come to an end. Any enterprise's patience for innovative businesses is limited, and no one will continue to burn money for a project with an uncertain future. The final struggle of "Phantom Core" is to greatly increase the frequency of new releases, while the last self-rescue of "Whale Exploration" is to shorten the transfer restrictions to the extreme. Both big companies have never had the courage and determination to make radical reforms to themselves, but only seem to use what appears to be the simplest and most effective way to forcibly "prolong their lives." It is no wonder that users who have faith in digital collections can only leave disappointedly as a result.
Leading platforms are lost, and mid-level platforms are in chaos. The current situation of the digital collection industry is so "dark" that we cannot see tomorrow.
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