Author: Frank, PANews
Looking back at 2024, PANews once investigated the strategy of “buying 10 BNB to earn passively”. The joy back then was simple: just deposit BNB into Launchpool and leave the rest to time.
But in 2025, the market has changed. Some lost their principal due to transaction fees in on-chain PVP, while others bought “VC air coins” in the secondary market. In such a turbulent market, does the “lazy strategy” of holding BNB without much effort still work?
The answer is: although the logic has changed, it is still very effective. If 2024 was about eating from the “big pot” through Launchpool, then 2025 is about enjoying “home-cooked meals” through Binance Alpha. In this article, PANews will review the real ledger of holding 10 BNB throughout the year, combining the official Binance “2025 Annual Report” and exclusive data calculations.
The Value of BNB Lazy “Basic Income” Continues
First, let’s look at the “laziest” strategy. Assuming you completely avoid high-frequency operations like Alpha and simply hold BNB, participating only in Binance’s official Hodler Airdrop, Launchpool, and Megadrop, how much “basic income” can you earn?
According to Binance's latest “2025 Annual Report”: in 2025, for each BNB held, the additional income from participating in the platform's core activities is $71.5.
Breaking down the composition of this $71.5:
Hodler Airdrop: $43.32.
Launchpool: $18.37.
Megadrop: $9.81.
If you hold 10 BNB (with an initial cost of about $7000), this income will reach $715. Of course, another important source of passive income comes from the appreciation of BNB, which rose from $700 at the beginning of the year to a peak of over $1375 by the end of the year. Calculating with an average price of $1000, the appreciation of 10 BNB is about $3000.
Based on this calculation, this conservative strategy will yield a guaranteed income of about $3715, with a return rate of about 53%. In terms of effectiveness, this is a “floor price” that outperforms the vast majority of financial products.
However, in 2025, if you only adopt this “lying flat” mode to “shear sheep” on Binance, you will only catch the tail of that fish.
Advanced Strategy, Alpha is the “Key to Victory” in 2025
In 2025, the most important play in the Binance ecosystem is undoubtedly Binance Alpha. The Binance “2025 Annual Report” does not elaborate on the earnings from Binance Alpha, as this belongs to the “reward for the diligent,” with significant differences based on different capital amounts and personalized operations. However, one point we cannot ignore is that the biggest difference between 2025 and 2024 is that not only do you need to hold coins, but you also need to take action.
According to PANews statistics, in 2025, Binance Alpha launched a total of 288 airdrop activities throughout the year. Theoretically, if all are obtained, the earnings could reach $16,300. But in practice, we need to look not only at the “theory” but also at the “reality.”
For an average user holding 10 BNB, we conducted a “dehydrated” real calculation:
In terms of opportunity selection, we excluded high-threshold projects with scores above 240 (which may be missed due to insufficient points), leaving 260 opportunities available for participation. After this exclusion, the total earnings dropped to about $15,200.
Additionally, considering that some airdrops after August adopted a “first-come, first-served” model, and factors like users possibly forgetting to trade or being slow, we applied a 30% miss rate for this phase of activities. Ultimately, the adjusted estimated income is about $12,600.
Of course, Alpha is a “paid game,” and the costs incurred during participation must be considered. With a holding of 10 BNB, users earn about 2 points daily. To reach the average participation standard of 240 points, users need to generate an additional 14-18 points daily.
This means contributing about $30,000 in trading volume each day. Calculating an average daily cost of $4-8, the annual trading cost is about $1250 (calculated from the end of April when Alpha launched).
Net profit from the Alpha segment: $12,600 (income) - $1,250 (cost) ≈ $11,350.
In comparison, the income from the “basic income” play is $715, while the income from actively participating in Alpha is $11,350. The latter is more than 15 times the former, indicating that “taking action leads to abundance” is the core money-making secret in Binance activities in 2025.
Three Strategies, Three Lives
Let’s combine the official data with the Alpha calculation data to see how much the initial $7000 capital has turned into under three different operations.
Plan A: “Lying Flat” Type
Operation: Only hold, take rewards from the three core official activities, and ignore Alpha.
Net Income: $715 (cash flow) + $3000 (appreciation) = $3715.
Final Assets: $10,715, with an annual return of about 53%.
Plan B: Diligent “Gold Mining” Type
Operation: Max out official basic income + spend time daily maintaining Alpha points.
Net Income: $715 (official) + $11,350 (Alpha) + $3000 (appreciation) = $15,065.
Final Assets: $22,065, with an annual return of 215%.
This strategy triples the initial capital. It should outperform the vast majority of crypto investors' performance in 2025.
Plan C: Compound Interest Type (Income Reinvestment)
Operation: Based on Plan B, reinvest the monthly cash flow of about $1000 immediately into BNB.
Earnings: Based on the average price of BNB in 2025, the 10 BNB held will turn into about 26.26 BNB by the end of the year. Calculating at the end of the year price of about $900, the total asset amount will reach $23,634, with an annual return rate of 237%.
Undoubtedly, this strategy has the highest yield, but it also faces more risks from price fluctuations during the process. Compared to non-reinvestment plans, it does not have a significant advantage.
Deterministic “Lazy” Income Beats 99% of Tokens
Compared to the wealth myths in the crypto circle that can multiply by hundreds or thousands, an annualized income of around 200% seems modest, especially since it requires daily participation in Alpha trading. However, when considering the risk-return ratio and the overall market changes in 2025, such returns are indeed rare and outperform the vast majority of asset returns.
PANews has compiled the rise and fall of 443 mainstream spot trading pairs in 2025, covering the most mainstream assets in the crypto field, with an average decline of -54% in 2025. Among them, only 40 tokens achieved positive returns, accounting for less than 10%. Only 4 tokens exceeded 200% returns, which is less than 1%.
In comparison, rather than gambling in the 1% chance, both the lazy strategy and the diligent strategy of BNB appear to have more advantages and certainty. For those who are good at budgeting and prefer guaranteed returns, this is undoubtedly a dull but reasonable way to engage in crypto.
The essence behind this “certainty” is the dimensionality reduction impact of the platform's scale. According to Binance's “2025 Annual Report,” over 17 million users participated in Alpha in 2025, collectively earning $782 million in rewards. This series of astronomical figures reaffirms one fact: “the universe’s place” remains “the universe’s place.” In the major reshuffle of the industry in 2025, while other platforms are still struggling with liquidity, Binance has already completed the harvesting and distribution of the market with overwhelming data. From both the depth of user participation and the breadth of reward distribution, Binance still firmly occupies the absolute center of the industry.
For users, in the “non-reciprocal” stock game market of 2025, holding BNB and participating in seemingly dull activities like Alpha is essentially not about gambling with the market makers on K-lines, but rather acting as “shareholders” of the exchange, contributing to the heat and reaping the rewards.
It seems that sometimes being correctly “lazy” is far better than being incorrectly “diligent.”
Finally, please note that the above content is for reference only and is not investment advice.
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