When the fulcrum becomes a lever, football can move more than just the crypto world.
On September 26, 2025, LBank officially announced its role as the regional sponsor of the Argentina national team, with a partnership spanning the 2026 World Cup. This collaboration not only marks LBank as the first exchange to appear on the jerseys of a top national team as a crypto platform but also signifies a key leap in the platform's global branding strategy. As a builder of infrastructure in the Web3 world, LBank understands that connecting with users should not be limited to asset matching and product iteration, but should also resonate through language and scenarios that inspire engagement.
To celebrate this historic partnership, LBank launched an enhanced bonus incentive campaign themed “$100M Bonus Pro”. This campaign is open to all users, with a total prize pool of up to $100 million. Users can participate in the event to receive a $100 enhanced bonus reward or transfer funds to a contract account to receive a 100% equivalent enhanced bonus, with no personal withdrawal limit. The enhanced bonus can be directly used for contract trading, helping users explore more product lines with lower trial and error costs.
This event not only extends the platform's tribute to the Argentina national team sponsorship but also serves as an effective strategy to activate new user growth and enhance old user retention through tangible value return. During a window where sentiment and market cycles are rising in sync, “$100M Bonus Pro” forms a bridge between LBank's narrative and product logic, reinforcing the platform's strategic execution of “daring to innovate and delivering results”.
Building a Trading Closed Loop with a Points Mechanism
To better harness growth momentum and establish a more sticky user system, LBank has just launched a “Points Incentive System” that introduces a “dual-layer reward” design: basic points and limited-time phase bonuses. Points are accumulated around four core actions—depositing and maintaining a balance, engaging in spot/leverage/contract trading, completing KYC for the first time, and inviting friends. The system calculates asset amounts and transaction volumes daily, dividing them into five tiers for incremental points allocation; it also features a “90-day three-phase” limited-time doubling, breaking down the reward rhythm into a closed loop of asset first → trading acceleration → amplification. Compared to the past incentive methods of “whoever throws in the most money wins,” the new mechanism emphasizes breadth of participation + stable contribution: small users can earn points daily just by holding positions, while large users can linearly amplify their points based on trading volume and invitation factors. As a result, the introduction of the points system has not only increased the platform's DAU but also laid the groundwork for the upcoming community governance plan with an underlying “user contribution proof” logic.
While continuously optimizing asset diversity and trading mechanisms, LBank is also exploring deeper integration with traditional finance on the product dimension. The platform has officially announced a strategic partnership with xStocks, launching the “XSTOCKS Zone,” which supports tokenized U.S. stock assets that can be traded 24/7. This marks a key step for LBank in the RWA track. The first batch of listed assets includes MicroStrategy ($MSTRX) and Circle ($CRCLX). This design allows retail users to trade at any time without waiting, while also avoiding issues like minimum investment thresholds and long settlement periods. LBank provides near “zero slippage” market-making depth for these assets through its matching engine and liquidity router, significantly lowering the investment threshold for U.S. stocks. This structure of “crypto skin, financial bones” not only enriches users' portfolio investment strategies but also indicates that crypto trading platforms are evolving from mere asset matching venues to new types of capital market infrastructure.
New Social Bonds Connecting the “Inside” and “Outside” Worlds
At the same time, LBank is continuously expanding its brand outreach through lightweight content activities, further exploring the boundaries of community culture building. The “Labubu EyesOnMe” event launched in mid-July is a prime example. This event combines elements of art, secondary creation, and community mobilization, inviting global users to use Labubu “eye stickers” for creative collages—whether placing the eyes on a refrigerator, a dog, or a coffee cup, as long as it’s interesting, uploading it to social platforms with a specific tag gives participants a chance to win limited edition Labubu figurines from LBank.
During the event, from the Labubu wallpaper challenge to airdrop mini-games with 1,000 limited figurines, and exclusive trading gifts for Ethereum's tenth anniversary, LBank ignited the community this summer with a series of creative activities, maintaining high participation levels. Many users spontaneously generated content and spread it across various platforms, ultimately creating a broad and emotionally charged brand diffusion space. To date, the exposure has exceeded 100 million. Compared to traditional airdrops or social tasks, this visually engaging community activity with a very low creative threshold aligns more with the current trend of “light expression, strong reach” in content dissemination, further validating LBank's flexibility and creativity in community operations. Importantly, this layer of light innovation in experience has not deviated from the Web3 context; rather, it has continuously enriched the platform's cultural asset library through low-cost trial and error.
Listing Strategy Drives the Liquidity Flywheel
According to LBank's official second-quarter report, the platform's average daily spot trading volume reached $4.98 billion, a quarter-on-quarter increase of 24.5%, and on August 4, it ranked Top 4 globally with a 24-hour trading volume of $5.2 billion and a position volume of $20.2 billion. Behind this achievement is the steady advancement of the platform's “supply-first” strategy: while most trading platforms tighten their asset listing pace due to market fluctuations, LBank saw nearly one-third of its assets achieve global debut within the same quarter. The broader asset diversity enhances the platform's ability to capture hotspots and facilitate rotation, thereby driving simultaneous increases in liquidity, topicality, and user activity. For retail users, this combination strategy of “asset thickness + liquidity depth” means they can complete the entire path from early layout to profit realization on one platform, avoiding slippage, fees, and operational risks associated with moving assets across multiple platforms.
What truly amplifies the platform's differentiated advantage is the “attention economy flywheel” centered around hundredfold coins. With a high-frequency listing strategy and an innovative compensation mechanism, LBank has established itself early on as the “origin of hundredfold coins” in the community. The performance of quality assets is as follows: LAUNCHCOIN 151x, RFC 108x, DUPE 134x, USELESS 75x, SHELL 69x, and so on. LBank continuously uncovers high-potential assets to generate initial traffic, relying on deep liquidity to create price elasticity, ultimately allowing the excess returns of leading assets to feed back into the platform's reputation and user engagement, forming a growth loop.
In such a high-volatility scenario, risk control mechanisms are particularly crucial. The LBANK EDGE zone, launched in June 2024, is a “risk buffer zone” specifically tailored for early-stage assets. This zone aggregates on-chain behavioral data and AI signal screening to conduct multi-dimensional evaluations of listed projects, subsequently matching institutional-level market-making depth to ensure that initial trading does not experience price gaps. Additionally, to protect user rights, the LBANK EDGE zone introduces a “100% trading compensation” mechanism, allowing users to receive up to 100 USDT in subsidies if they incur losses during the initial listing phase. Furthermore, LBank has established a $5 million ecological fund to support the development of quality early-stage projects. As of September 2025, the first batch of projects in the LBANK EDGE zone has seen an average increase of 1,618%, with the highest record reaching 20,676%, becoming a classic “small bet for big returns” case in the community. Such mechanisms not only help the platform enhance asset attractiveness but also provide retail users with an additional layer of underlying protection when participating in early-stage assets, making the “hundredfold expectation” a rational choice rather than a reckless gamble.
Reputation and Credibility “Dual Certification”
The construction of brand credibility is also reflected in the continuous recognition of LBank by third-party industry platforms. Since June 2025, LBank has received exposure and recognition from three mainstream platforms: CoinGecko, CoinGape, and Bitcoin.com. According to CoinGecko, LBank has consistently led in the ratio of hundredfold asset launches, market share, and growth rates, winning three crowns: “Global First in Hundredfold Coin Ratio,” “Global First in New Asset Growth Rate,” and “First in Meme Asset CEX Market Share”; CoinGape has listed LBank among the top three in its “Top 11 Low-Fee Exchanges 2025,” stating that it maintains a 0.10% Maker/Taker fee rate in a high-depth trading environment, making it one of the most user-friendly platforms for budget-sensitive users; while Bitcoin.com has included LBank in its “Top 3 Best Bitcoin Exchanges of 2025,” citing its zero-security-incident track record and rich asset supply as a unique balance. In a market with excessive choices and extremely diluted user awareness, such verifiable, citable, and assessable external evaluations have become an important basis for institutional funds to judge platform quality.
LBank's brand building has not stopped at online data or the halo of rankings. In 2025, LBank organized a series of industry offline events in Dubai, Hong Kong, Singapore, and Tokyo, including the Code Meets Law legal compliance roundtable, 1001 Crypto Nights entertainment crossover carnival, and the AI & Web3 Innovation Forum. Through multi-scenario interactions, the technical value of blockchain is transformed into a tangible user experience. From token issuance to legal dialogues, from meme culture to capital forums, LBank continues to drive a more inclusive and open Web3 brand image through a dual approach of “content + events.” The collaboration with the Argentina national team will also unfold within this strategic context. LBank plans to gradually launch related peripheral products, fan interactions, prediction activities, and public welfare programs around the World Cup cycle, further bridging the emotional connection between sports and crypto users.
Looking Ahead to LBank's 10th Anniversary
In the past year, LBank has accelerated its efforts in asset listings, product innovation, community operations, and brand building: from being the first to lay out tokenized U.S. stock trading, launching a sustainable points mechanism, to creating a Web3 cultural model through the Labubu event, and continuously receiving multiple authoritative endorsements, ranking among the global Top 5 spot exchanges, the platform has demonstrated strong strategic execution and growth momentum. However, for LBank, these achievements are not the end but the starting point for breaking out of the traditional exchange framework and reshaping its role in Web3.
Differentiating itself from the homogenized competition in the industry, LBank is exploring a broader value space beyond exchanges through intensive cultural penetration, cross-border sports collaborations, and the reinforcement of the “hundredfold asset narrative.” As the tenth anniversary approaches, the platform will further focus on core topics such as on-chain governance, user ownership structure, and ecological openness, promoting the transformation from a “trading matching platform” to a “core node of crypto infrastructure.”
It is foreseeable that LBank is constructing a more structured long-term narrative: connecting the on-chain and real world, integrating high-volatility assets with robust mechanisms, and stimulating community creation and user co-construction. At a critical moment when the industry is heading towards differentiation and reconstruction, LBank offers a noteworthy path for breakthrough.
From incubating hundredfold potential assets, leading the landing of RWA scenarios, to becoming the regional sponsor of the Argentina national team, LBank is seizing the opportunity of its tenth anniversary to complete the leap from a global trading platform to a diversified core of the Web3 ecosystem. After experiencing cyclical fluctuations and industry reshuffling, this platform, established in 2015, has not only maintained a “zero security incident” risk control baseline but has also inscribed its key footnotes in the Web3 narrative through a continuously evolving product system, brand strategy, and community energy.
The tenth anniversary is not just a celebration of a milestone but a starting point for a systematic new beginning.
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