In uncertainty, the "new listing logic" of Huobi HTX may be the beacon for retail investors to navigate through bull and bear markets.

As of April 15, 2025, Huobi HTX has launched a total of 47 projects, covering several popular sectors. Starting from the second half of 2024, Huobi HTX has been focusing on "Sun Ge's strict selection," meaning that every new asset listed is personally vetted by Sun Ge. Can ordinary investors also discover industry trends and wealth codes from this?

From 2025 to Now, MEME Remains the Main Battlefield

The chart below clearly shows that Huobi HTX covers the currently hot sectors, which can be broadly divided into seven categories: MEME, DeFi, Infrastructure (L1/L2), Restaking, Gaming, RWA, AI, and DeSci. Among them, MEME accounts for 55%, followed by DeFi at 13%, Infrastructure at 11%, and RWA and AI each at 4%.

(Data as of April 15, 2025)

In 2025, MEME projects have shown significant differentiation, with the average lifecycle of top projects shortened to 14 days, a 40% reduction compared to 2024. This rapid rotation reflects an oversupply caused by batch-launch platforms (such as Pump.fun V3), the accelerated turnover of funds due to the popularization of leveraged MEME farming tools, and a new model that incorporates NFT holdings into token distribution weight.

In recent months, market funds have primarily focused on short-term speculation in MEME, with the heat also concentrated on MEME coins. The coins listed on Huobi HTX can basically meet users' needs for MEME speculation. The platform's listing strategy is clear, featuring both MEME assets suitable for short-term trading and long-term layout assets like RWA and AI. Due to the poor performance of BTC this year, it has become inevitable to choose a large number of short-term MEME tokens.

DeFi and Restaking Sectors Show Value Potential

Although the volume of new MEME listings is large, the opportunity windows provided are very short. Unlike the previous periods of tenfold or hundredfold MEME gains, there have been no MEME projects with significant upward momentum in 2025 so far, which is related to the increased speed and frequency of launches that have diluted market funds. However, the carefully selected DeFi and Restaking assets on Huobi HTX offer good wealth opportunities.

(Price trend of STO since its listing on Huobi HTX)

StakeStone is a decentralized, full-chain liquidity infrastructure protocol that belongs to the Restaking sector. It was launched on Huobi HTX on February 11 and subsequently rose, reaching a maximum return of three times.

(Price trend of Plume since its listing on Huobi HTX)

Plume Network is the first full-stack L1 RWA chain and ecosystem designed specifically for RWAFi, belonging to the RWA sector. After its launch on Huobi HTX on January 21, it has shown steady performance, continuously oscillating upward, with maximum returns exceeding three times.

(Price trend of BUZZ since its listing on Huobi HTX)

In contrast, MEME projects often experience high openings followed by declines, with market conditions rarely lasting more than two weeks before entering a prolonged low phase.

(BTC trend since 2025)

This year, BTC has primarily experienced corrections, with a rebound only occurring in recent weeks, resulting in fewer opportunities provided by new assets compared to other periods. Against this backdrop, Huobi HTX still offers several new assets with good upward momentum.

Sharing New Asset Operation Strategies

The differentiation in MEME assets is very pronounced, with most MEME projects ultimately going to zero, and only a very small number having the potential for over tenfold gains. Therefore, MEME operations should either involve participating as much as possible to bet on the probability of over tenfold returns or engaging in short-term speculation to make a quick profit.

For assets other than MEME, long-term layouts can be considered, focusing on the new assets listed on Huobi HTX and the sectors they belong to, selecting targets that one is optimistic about. The exchange's intuition is certainly superior to that of ordinary retail investors, especially since new listings on Huobi HTX are personally vetted by Sun Ge, covering almost all potentially explosive and long-term promising sectors.

As Huobi HTX continues to launch high-quality new assets in 2025, Sun Ge's personal "strict selection" mechanism has also created a strong wealth effect for Huobi HTX. For investors, "speculating on new coins, go to Huobi" is becoming a habit for discovering early potential assets. Whether it’s long-term potential projects like StakeStone and Plume or short-term high-heat MEME hits, investors can seize opportunities on Huobi HTX to capture quality assets.

The crypto market has entered a new cycle dominated by professional institutions, and ordinary investors can build a new investment framework through the exchange's layout logic to capture trend-based returns amid volatility. In uncertainty, the "new listing logic" of Huobi HTX may indeed be the beacon for retail investors to navigate through bull and bear markets.

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