Despite the obituary being published, Jeffy Yu's life continues.

Author: George Kelly

Translation: Shenchao TechFlow

Image caption: Jeffy Yu, provided by The Standard

On the eve of his 23rd birthday, Jeffy Yu seemingly ended his life through a live video stream on Sunday.

An obituary filled with praise quickly emerged, describing the aspiring cryptocurrency mogul as "a visionary artist, tech expert, and cultural force," and stating that he had been a tech genius since childhood. Meanwhile, a meme coin named after Yu began to be sold.

However, in the following days, internet sleuths questioned the authenticity of the video. The obituary subsequently disappeared.

Whatever deception was at play came to a halt when The Standard (San Francisco Standard) found Yu on Wednesday. He was nestled in his parents' home in the Crocker-Amazon neighborhood.

Standing outside the two-story house, the so-called gifted tech developer appeared anxious and shocked as he was pinpointed by some routine online searches.

"I’ve been doxxed, I’ve been harassed. If you can find me, others can find me too," he said. "Now I have to get my parents out of here within the week."

Yu is the developer of Zerebro, a niche cryptocurrency token valued at 44 million dollars. (In comparison, Bitcoin's market cap is up to 2 trillion dollars.) Zerebro only began to gain attention after Yu seemingly shot himself during a live stream on the cryptocurrency platform pump.fun.

While the full video is no longer available, some clips are still circulating. His obituary once referred to him as "a martyr of imagination and creativity," but it has now also disappeared from Legacy.com.

The obituary stated: "Though his life was brief, it was filled with passion, talent, and a dedication to creation that he hoped would inspire others forever."

It remains unclear whether other details about Jeffy Yu's life are credible. An online memorial mentioned that he studied computer science at Stanford University and also attended Northeastern University and Arizona State University. Reports indicate that he worked full-time as a software engineer in Santa Cruz, and his LinkedIn profile reflects the same information.

Dressed in a T-shirt, shorts, flip-flops, and wearing thin-framed glasses, Yu refused to discuss the false reports about his faked death and any potential financial gains he might have derived from it.

He simply said, "You can see the PTSD in my eyes, right?" and then asked the reporter to leave.

Despite the obituary's grand claims of his supposed success, the more striking "self-tribute" was a meme coin he launched on Sunday.

This cryptocurrency, promoted in an "automated message" on his social media accounts, is called $LLJEFFY, with the message stating: "If you are reading this, it’s because my 72-hour deadman’s switch has been triggered, so I’m gone, at least physically." He described this new coin as "my final artwork" and "an eternal grave in cyberspace."

As the events unfolded, doubts quickly arose, with industry insiders, including Daniele Sestagalli, CEO of the cryptocurrency platform Wonderland, claiming Yu faked his death. Sestagalli also released a purported private letter from Yu, which mentioned that "suicide is the only viable way for me to escape ongoing harassment, extortion, and threats," and stated that he needed to "completely and permanently disconnect." However, Sestagalli did not respond to requests for an interview.

According to on-chain analysis data shared on social media by the cryptocurrency analysis platform Bubblemaps, accounts associated with Yu transferred up to 1.4 million dollars in cryptocurrency after his "death." Many accounts accused Yu of orchestrating a carefully designed "pseudocide exit strategy" to cash out his holdings.

Before his "faked death," Yu had published a manifesto introducing a concept called "legacoins." This token was described as "an evolved form of digital assets (commonly known as meme coins)," functioning like "a vault or storage device for indefinitely securing and preserving value."

New information about Yu continues to emerge. Earlier on Thursday, an X (formerly Twitter) account named @eiuge74698713 announced plans to hold "a unique blockchain funeral event" for Yu.

The account stated: "He was a true believer and builder in blockchain, and even in death, he upheld his life’s beliefs. He deserves to be remembered in a unique blockchain way."

If you or someone you know is experiencing suicidal thoughts, please call or text "988" to reach the National Suicide Prevention Lifeline, or chat online for help.

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