Communicate frequently, demonstrate leadership, and stay authentic.

Author: Dan Reecer

Translated by: Deep Tide TechFlow

10 Practical Marketing Tips for New Cryptocurrency Founders:

1. Clarify your grand vision

2. Provide entertainment and education for your community

3. Start with the first 10 people and build one-on-one relationships with the community

4. Communicate frequently, demonstrate leadership, and stay authentic

5. Prioritize a good experience for your main customers

6. Invest in marketing and business development

7. Achieve growth through genuine partnerships and community engagement

8. Gradually and strategically expand your marketing team

9. Carefully design your token incentive mechanisms

10. Avoid common mistakes

1 - Clarify your grand vision

Elon pushed Tesla to a $1 trillion market cap and plans to elevate the company's value to $10 trillion by introducing robotics technology.

SpaceX's mission is to send humans to Mars.

What is your project's grand vision for the world?

2 - Entertain and educate with content

• Excellent content marketing is simply about making people feel good

• Educating in simple, understandable language is one of the best marketing approaches for the average user

• Write content for the right audience (e.g., developers vs. users)

3 - Cultivate one-on-one community relationships

• Build your core 10 people: Focus on those who were initially interested in you. You need to start small and invest in your early community members.

• Launch an ambassador program—thousands want to enter the crypto space this way

• Don’t attract the community through incentives

4 - Communicate frequently, demonstrate leadership, and stay authentic

• Stay active on X/Twitter—this is actually part of your job—show human touch, remember you are the expert, and occasionally share your thoughts

• Build in public—let people get involved

• Be a founder-led project

• Location matters—consider moving to a crypto hub (New York, Singapore, London, Dubai, etc.)

• Avoid becoming a founder who is "too busy" to communicate and promote externally

5 - Prioritize a good experience for your main customers

• User-facing applications: Raise the bar to compete with Web2 user experience/UI, design should be appealing, and the experience should be enjoyable. Learn from @infinex_app, @coinbase, @JupiterExchange.

• Developer-facing protocols: Prioritize excellent documentation; developer relations and integration support are among your most important marketing tools, value code quality and ease of integration.

6 - Invest in marketing and business development

• Excellent cryptocurrency founders understand that product/engineering and marketing/business development need to complement each other. Invest in high-quality talent, branding, content, and products.

• Creative design: Don’t skimp on the budget, and don’t be afraid to outsource.

• Invest in top business development talent: Prioritize ethical talent with experience in the crypto space. These individuals will become the face and representation of your project in the industry.

7 - Achieve growth through genuine partnerships, integrations, and community crossovers

• Achieve growth through partnerships and relationship building, rather than relying on paid, unnatural growth (e.g., X followers)

• Your early partnerships determine your reputation, recognition, and "tier"

• Learn from losses in business development to improve your product or processes

• Expand your community through your partners' communities

• Promote your partners—their communities will naturally spread the word for you

8 - Gradually and strategically expand your marketing team (but don’t take too long)

• Hire marketers—start by hiring: prioritize hands-on people (doers), such as social media/growth managers. Then: hire a marketing lead for scaling

• For key hires, choose two adjacent time zones (not limited to marketing): Americas + Europe or Europe + Asia

• Don’t be afraid to outsource some marketing work (not all)

• Don’t overly rely on PR in the early stages: you don’t need a PR firm at the project’s inception. Ask yourself, “Would CoinDesk be interested in writing this?” Don’t hire a PR firm until you have about 2-3 such pieces of content monthly.

9 - Carefully design your token incentives

• Design a token economic strategy to reward your most loyal community members or users

• Consider your token distribution seriously, as it will have irreversible and lasting effects

• Prioritize gradual unlocking mechanisms for any potential airdrops

10 - Avoid common mistakes

• Don’t spend money to inflate your follower count on X—this is a clear red flag

• Don’t become a tech founder who thinks they can handle all branding, messaging, and marketing alone in the long term

• Don’t use “building” as an excuse to avoid meeting people and publicly promoting your project and vision

• Don’t let incentives dominate community building

• Don’t keep copying/pasting ideas and strategies from other projects—create your own plan

I hope you learned something new. If you have any questions, please let me know. I would love to hear thoughts from marketers in the crypto space on important advice I may have missed.

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