Now at the beginning of another decade, Huobi HTX has launched a brand upgrade to kick off the next decade.

From its inception in 2013, to becoming the largest exchange in the Chinese market in 2017, to a comprehensive withdrawal from the domestic market in 2021, the cryptocurrency exchange Huobi HTX has witnessed the ups and downs of the global, especially the Chinese, cryptocurrency industry over the past decade, and has experienced its own glory and desolation.

Now at the beginning of another decade, Huobi HTX has launched a brand upgrade to kick off the next decade.

HTX=Huobi+X

During the TOKEN2049 event, Sun Yuchen, a member of the Huobi Global Advisory Committee, announced at the Afterparty hosted by Huobi in collaboration with TRON that "the English brand of Huobi is officially upgraded to HTX."

Breaking down the single letters, H continues the ten-year heritage of the old Huobi, T signifies the determination to go all in on the TRON ecosystem, and X represents the core exchange business. Looking at the combination of letters, HT is the name of the platform token of Huobi HTX, and with the addition of X, it can be understood as an exchange for trading HT—HT·X.

Regarding X, Sun Yuchen explained, "In Roman numerals, X represents 10, meaning that Huobi HTX has gone through ten years of wind and rain, paying tribute to the tenth anniversary of Huobi HTX. It also implies that through the collaborative development of Huobi HTX, TRON, and Poloniex, a new chapter in the cryptocurrency industry will be jointly written, igniting an infinite future and a broader ecosystem."

The brand upgrade is not a sudden whim, nor is it simply a matter of changing a name or slogan. It represents Huobi's determination to be reborn and move towards internationalization. Sun Yuchen stated that given the evolution of the competitive landscape of cryptocurrency trading platforms and the increasingly globalized and decentralized trend of the cryptocurrency market, the international transformation of Huobi under the new English brand name "HTX" is imminent.

Dual-Driven by Region and Business, Accelerating International Market Layout

Behind the brand upgrade is Huobi HTX's strategic plan of "global expansion, ecological prosperity, wealth effect, and security compliance" with "globalization layout" at its core. This can be specifically divided into two parallel battlefields: regional expansion and product layout, aiming to achieve global reshaping in sync.

In terms of regional expansion, the core strategy is to focus on key regions and develop potential areas to achieve balanced growth in multiple countries, and to establish a global business layout. For example, Hong Kong is one of the "unignorable" seed players. In April of this year, Sun Yuchen appeared in Hong Kong and delivered a speech at the Huobi Hong Kong Night event. At the end of May, the first rating agency HKVAC was established in Hong Kong, with Huobi HTX as its first member. On June 1st, the new licensing system in Hong Kong came into effect, and Huobi HTX actively prepared to apply for the VASP license in Hong Kong, and launched HTX HK, open for registration to users in Hong Kong, hoping to leverage a compliant platform in Hong Kong to tap into a broader market.

In addition to Hong Kong, Huobi HTX is currently simultaneously advancing compliance work in other regions, including Gibraltar, Lithuania, Dubai, BVI, Australia, and the construction of compliance stations. In addition, the Mars Plan launched in June even sets its sights on the vast space, aiming to challenge the boundaries of cryptocurrency use.

On the product business level, Huobi HTX hopes to maximize the introduction of new high-quality assets, including but not limited to public chain ecosystems, Layer2 ecosystems, Meme ecosystems, etc. At the same time, relying on products such as PrimeVote, large-scale current financial management, and shark fin, it aims to create a one-stop cryptocurrency asset trading service platform covering spot, derivatives, financial management, and asset management. In addition, Huobi HTX will resonate with TRON, a global public chain carrying tens of billions of USDT and a massive number of real users, combining the three pillars of exchanges, public chains, and stablecoins to achieve a "1+1>2" effect.

It is worth noting that Huobi HTX has been helping to break the barriers of cryptocurrency in its own way. At the tenth anniversary event, Huobi HTX proposed a special action for the Mars Plan—lucky users will enjoy three rewards, including: candidate for space travel, one-time use of a private jet round trip, and a renewed Tesla Model 3 (equivalent to 20,000 USDT + 20,000 USDT contract experience gold), attracting more users to pay attention to and enter the cryptocurrency market with diverse gameplay and rewards.

Grasping the regional market with one hand and focusing on the global layout, and grasping innovative business products with the other hand to give users wealth effects, is not only the core service demand that cryptocurrency users cannot do without in the current market environment, but also highly consistent with the vision of Huobi HTX after the upgrade of its English brand, which aims to enable 8 billion people around the world to achieve financial freedom.

Conclusion

The cryptocurrency industry has experienced ten years of ups and downs, from the foundation of ideas to the improvement and construction of underlying technology and application foundations. DeFi derivatives, Layer2, DID, GameFi, NFT liquidity, cross-chain basic protocols, non-custodial wallets, DAO, etc., we can always see new tracks/projects emerging in different periods of the cryptocurrency market.

With the resonance of innovative business models and increasingly mature products, the cryptocurrency market has ushered in the next major cycle opportunity. Huobi HTX will also take this opportunity to prove itself once again:

With the international brand HTX as the horn, it will implement a strategic layout of globalization, deeply promote regulatory compliance, product innovation, and ecological cooperation, and open a new journey towards the next decade.

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