On October 20, the iconic rap star Snoop Dogg announced he’s participating in a non-fungible token (NFT) sitcom with the popular basketball team the Harlem Globetrotters. According to the announcement, the NFT drop is part of a campaign featuring a limited edition Snoop Dogg and Globetrotters NFT collection.

It’s well known that the musician and American rapper Snoop Dogg is a fan of cryptocurrencies and non-fungible token (NFT) assets. In recent times, the crypto community discovered that Snoop was a crypto whale with a large collection of NFTs in his portfolio.

This was after the hip-hop star said bitcoin was “here to stay” and lauded the innovations behind non-fungible token technology. Snoop also partnered with Crypto.com when it launched its NFT marketplace and recently the rapper partnered with the NFT blockchain virtual world The Sandbox.

On Wednesday evening (EDT), the rapper revealed that he partnered with the iconic Harlem Globetrotters, the basketball innovators who popularized concepts like the jump shot, slam dunk, and the team’s players also invented the half-court hook shot. The American exhibition basketball team originated from the South Side of Chicago in 1926.

The web portal vast.app and Snoop Dogg detail the limited edition Snoop & Harlem Globetrotters NFT sitcom will be available soon.

A number of famous players who later joined the NBA were members of the Globetrotters such as Wilt “The Stilt” Chamberlain, Nat “Sweetwater” Clifton, and Connie “The Hawk” Hawkins. The NFT release with Snoop and the Globetrotters will be a limited edition NFT sitcom featuring the team and the rapper. The NFT will be available exclusively through the web portal the vast.app.

“Marking the NFT drop as part of the Globetrotters’ New Tech, New Trainer, New Tour campaign, the NFT sitcom, “Da Dogg Gone Gym” features a 1970’s era Snoop Dogg as a Globetrotter trainer along with Bay Area dancer and viral sensation Junebug,” the announcement notes. The sitcom NFT description also states:

Sunni Hickman, the Globetrotters’ VP of marketing and sales detailed that it’s been a “dream come true for our Globetrotter players to work with the iconic Snoop Dogg.” Hickman added, “[Snoop’s] passion for basketball and baller culture is second to none; to have him as part of our team has been super dope.”

According to the announcement, Snoop’s collaboration with the Globetrotters was sparked by the gaming and promotional network behind the vast.app, Amusement Park Entertainment, and creative strategy firm Brand Positioning Doctors. In the midst of the NFT drop, the Harlem Globetrotters are openly pursuing an NBA franchise.

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