Recently, Binance Square has been running a lot of promotional and incentive campaigns. The platform has been pouring in significant resources to attract creators and provide support. For many newcomers looking to grow their accounts, this is definitely an opportunity. Here are two thoughts: 1) From an attention perspective, Twitter has long been the primary channel for crypto industry professionals to get information. People are used to checking project updates, KOL opinions, and trending narratives on Twitter, then jumping to Binance to place trades. However, when content noise becomes overwhelming, it’s hard to convert real trading users. On the Binance app, you can trade while easily switching to Square to join discussions, listen to live streams, and interact, avoiding the attention loss caused by frequent app switching. For newcomers, this means there’s an opportunity to grow an account in a more focused, trade-oriented traffic pool. You can create more targeted content and reach a more precise audience. Plus, with the platform itself continuously investing resources to support creators, the barrier to entry is relatively lower. 2) From a monetization perspective, following the logic above, monetizing content on Twitter usually relies on personal branding and securing ads from brands, which involves embedding ads for followers or influencing their mindset for indirect conversions. During a bull market, projects naturally allocate budgets for promotion, but in the current bear market, many projects prioritize spending their limited budgets on platforms like Binance Square, where content and trading are directly linked. Additionally, beyond directly paying KOLs for ads, projects can also post tasks and incentives, making it easier for creators to turn their content into actual earnings. For newcomers looking for short-term ad revenue or content mining opportunities, investing time and effort into platforms like Binance Square clearly offers a higher return on investment. Note: My account on Binance Square has a different focus compared to Twitter. I’ll mainly share insights on the macro market, trading tips, and trend analysis. I might just say whatever comes to mind—big mouth style.