When everyone is compliant, what sets you apart? What attracts users? Some say it's the product, some say it's the user experience, some say it's emotions. For me, it's money ! How did Alpha's wallet division go from being criticized by everyone to becoming 'top-tier'? Money! Your product is good? We give users money. Your service is good? We give users money. Your experience is good? We give users money. And users are here to make money. It's that simple. This is an open and straightforward strategy. It's just that simple.