Crypto.com’s high-rolling head of marketing to leave after almost six years

Steven Kalifowitz will be moving on from his role as CMO, effective June 30, and will then continue on as advisor to the CEO. What to know : Steven Kalifowitz has been CMO at Crypto.com for close to six years, during which time the company surged in recognition from an app to a global brand. He'll step down next month. During his tenure, Crypto.com has invested over $1 billion in partnerships, including a $700 million, 20-year deal for naming rights to the Crypto.com Arena (formerly Staples Center).